Podcast | Episode 88
Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 88...
Company Profile
Rovio
Website
www.rovio.com
About
Rovio is a leading European mobile game developer that focuses on publishing its benchmark quality games directly, and uses selected partners to further broaden its distribution network. The company was founded in late 2004, is based in Helsinki, and is growing fast to support the global demand of its premium games.
Related People
Cyril Barrow
VP Operations, games
Miika Tams
Product Lead, VP Games
Miaomiao Li
Performance Marketing Manager
Jon Howard
Head of communications and PR
Teemu Hamalainen
Production Director
Sandro Kvlividze
Design Lead
Jarkko Rajamäki
Vice President of Advertising
Jorge Gonzalez
Head of Rovio Barcelona
Måns Wide
Lead Game Designer and Product Manager, Angry Birds 2
Wilhelm Taht
Executive Vice President, Games
Johannes Mang
Head of Studio, Stockholm
Julie Beaugrand
Head of Studio (Toronto)
Katharina Schmidt
Senior Business Development Manager
Heini Kaihu
Chief Sustainability Officer
Alex Pelletier-Normand
CEO
Harshal Karvande
Senior Game Designer
Pekka Rantala
CEO
Alexei Ryan
Senior Studio Recruiter
An Vu
User Acquisition Lead
Kieran O'Leary
Director of Growth
Timo Rahkonen
VP of strategy and investor relations
Niklas Hed
COO
Tommi Koivisto
Senior Producer
Marjo Kuosmanen
VP, HR
Bryan Cook
Angry Birds Bounce Game Lead
Mika Ihamuotila
Chairman of the Board
Veli Kiviaho
Portfolio and Performance Lead
Kati Levoranta
CEO
Gustavo Viegas
Performance Marketing Manager
Matthew Wilson
Senior Manager Publishing
Luis de la Camara
Vice President of Marketing
Timothy Coolidge
Design Director
+29 more
Accolades
Articles featuring Rovio
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Sonic Shift
Sonic Rumble rebranded to Sonic Rumble Party as it adds new features and removes game modes
The party royale has made an estimated $1.6m on mobile
Compatibility Test
Rovio’s Beacon tech "indispensable" to its own games but less compatible with Sega’s
Sega has yet to achieve "the level of results that had been expected" prior to Rovio’s acquisition
Building A Brand
Angry Birds: "unfair advantage", marketing strategies, and competing in the UA auction
We speak with Rovio’s VP of marketing Luis de la Camara during Pocket Gamer Connects London 2026
New Games
New release roundup: Stoneage Idle Adventure, Hatch Dragons, Angry Birds Friends, and more
We highlight the latest new games that have broken cover over the past week
Sluggish Sonic
Sega’s operating income down 55% as it takes $200m impairment loss on Rovio
Sonic Rumble has also been highlighted for falling short of expectations across every KPI
A Galaxy Far, Far Away
The Slingshot Formula: How Angry Birds joined forces with Star Wars
This book excerpt from The Slingshot Formula by Pascal Clarysse delves into the beginnings of Angry Birds: Star Wars, launched in 2012
New Offerings
Rovio partners with Kingsoft Shiyou to relaunch Angry Birds in China
Kingsoft will exclusively publish and operate the Angry Birds franchise in China, marking its first major return to the market in years
The Slingshot Formula
Podcast: How Angry Birds reached the stars
The Slingshot Formula book author and ex-Rovio leaders discuss Angry Birds Rio, Space, Star Wars and more
Week In Views
Pixel Flow attracts investment, Roblox gets global age checks and Sonic Rumble’s early results | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Offerings
Rovio and Sega unite Angry Birds licensing under global transmedia strategy
The move forms part of a broader long-term investment in the Angry Birds brand roadmap
Sonic Start
Sonic Rumble jogs to $772,000 in two months
The party royale had its most lucrative day early on, but events are keeping things moving
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
Podcast | Episode 73
Industry insights on AI, China and EU tech regulation from RovioCon and Slush 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 73...
Jobs Roundup
November 2025’s Movers and Shakers: Supercell hires and departures, Hutch's new CEO, Rovio promotions, and more
Our regular roundup of the mobile games industry's movers and shakers
Sonic Start
Sonic Rumble earns just $228,000 in first 10 days, with "a future major update" in the works
The dev team acknowledged "confusion" and "misconception" within the game, planning to revise its tutorial and more over time
New Games
New release roundup: Sonic Rumble, Boat Game, Sword of Justice, MapleStory: Idle RPG, and more
We highlight the latest new games that have broken cover over the past week
Rumble Arrival
Sonic Rumble launches globally with 10m "early Rumblers"
The Sonic spinoff was originally slated to release last winter, but has finally arrived after multiple delays
New Games
New release roundup: Hill Climb Racing 3, Monopoly Go Chat, Angry Birds Match World, and more
We highlight the latest new games that have broken cover over the past week
Hot Five
Hot Five: Sensor Tower’s AI investment, Monopoly Go's Chat app, and AWS chaos
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Soft Launch
Rovio soft-launches Angry Birds Match World
Famous mobile IP returns to match-3 with latest release
Sonic Slowdown
Sonic Rumble braces for new November 5th release date
The Sega title was previously expected on May 8th, but was pushed back last minute
Aurora Award
Aurora 2025 announces 15 women and non-binary leaders shaping the future of Nordic games industry
Aurora honours women and non-binary professionals in the Nordic games industry, including leaders from Supercell and Rovio, as well as Sámi storytellers reshaping representation and creativity
Week In Views
Trump's $14bn TikTok deal, MrBeast joins The Angry Birds 3 Movie, and Fire Emblem Shadows launches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pgc Helsinki
Rovio's CSO on building a forward-thinking Finnish games industry
We speak to Rovio's chief sustainability officer Heini Kaihu about the present and future of the famous games hub
Adaptations
MrBeast joins the cast of Angry Birds 3
The film will hit cinemas a month earlier on December 23rd, 2026
Hot Five
Hot Five: Super Mario Galaxy Movie trailer, Angry Birds Rush soft launch, and Steer Studios lands Tom and Jerry licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Uno Wonder, Bricks Breaker RPG, Angry Birds Rush and more
We highlight the latest new games that have broken cover and are all set to do big business
Bouncing In
Angry Birds Rush mobile game soft-launches in the US
Title blends classic slingshot mechanics with runner-like gameplay
Pgc Helsinki
Rovio talks optimised ad placements, player segmentation and Beacon
Rovio principal product manager and team lead of Beacon product management Niina Ojala highlighted the uses of Beacon throughout a game’s lifecycle at PGC Helsinki 2024
Region Focus
The state of Finland's games industry in 2025
We speak with local industry experts about what's happening in the Finnish games industry and where it goes next
Podcast | Episode 64
ChinaJoy insights and DTC earnings uncovered | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 64...
Sonic Slowdown
Sega sales down 23% as Rovio falls short of expectations
The Sonic owner has forecast 42% annual growth in its free-to-play sales
Crowdfunding
Rocketship launches Kickstarter for new Angry Birds graphic novel collection
The project expands Rocketship’s Bottlerocket! line for young readers, following titles like Felix the Cat and Fox Fires
Podcast | Episode 59
A dark day for Xbox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 59...
Week In Views
Layoffs at Xbox raise questions about its future, and Rovio needs the greenlight from Sega | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Games
New release roundup: Angry Birds Bounce, Mo.co, Goat Simulator 3 and more
We highlight the latest new games that have broken cover and are all set to do big business
Roguelike Reimagining
Angry Birds Bounce game lead talks brick breaker genre, development under Sega and "a great deal of interest on Apple Arcade"
Bryan Cook reveals all from the ideation phase, prototyping, design decisions and creating the first Angry Birds game since Rovio’s acquisition by Sega
Gen Ai
How the generative AI revolution is changing games
Reality and opportunity converge to spark industry disruption
Hot Five
Hot Five: New Apple Games app, SAG-AFTRA strikes ending, and Zynga founder forms Playful.AI
Our quick-fix roundup of the hottest stories on PocketGamer.biz
The Birds Are Back
Angry Birds Bounce launches in July as series’ first game developed under Sega’s ownership
Sega completed its acquisition of Rovio in August 2023, 18 months after the last mobile Angry Birds game released
Barcelona Beckons
Rovio's ambitions to become a key player in Barcelona's dev scene
We speak to Rovio VP of marketing Luis de la Camara about the Angry Birds developer's Spanish operations
Podcast | Episode 53
Will Squad Busters 2.0 revive its fortunes? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 53...
Region Focus
How Barcelona is establishing itself as a key mobile games industry hub
Ahead of the debut Pocket Gamer Connects Barcelona on June 3rd to 4th, we speak to industry locals about the opportunities and challenges facing the development hub
Revenue Rumble
Sega still aiming for Sonic Rumble 2025 release after last-minute delay
Net revenue was down by 9% in FY2025, though Entertainment Contents grew marginally
Sonic Slowdown
Sonic Rumble delayed indefinitely one week before expected launch
"We at Sega share that disappointment, especially because we're making this call so close to the launch"
Feathered Film Forecast
The Angry Birds Movie 3 set for January 29th, 2027 release
The third entry will release over 10 years on from the original The Angry Birds Movie
Pgc Helsinki
Why Helsinki is the ultimate games hub and why you need to be at Pocket Gamer Connects Helsinki 2025
Tickets are now available for the two-day Pocket Gamer Connects Helsinki 2025 in October
Week In Views
Alternative app stores aren't offering anything new for users, and Sonic Rumble insights | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ready To Rumble
Behind the scenes of Sonic Rumble's delay, development and the Rovio x Sega partnership
Rovio's head of beacon growth Veli Kiviaho teases crossover content and a desire to reach "busier players"