Pubg Partnership
G2 partners with PUBG Mobile Esports to grow Western Europe competitive scene
The collaboration will support the 2026 PUBG Mobile Club Open Western Europe Wildcard
Company Profile
Krafton
About
KRAFTON is a collective of studios, each with their own distinct creative identity. Our team is always aspiring to evolve, innovate, and create new technology and entertainment experiences that fans can interact and engage with for years to come.
This is the power of KRAFTON continuously generating unparalleled creation based on technology.
Related People
Kim Chang-han
CEO
Accolades
Articles featuring Krafton
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New Partnerships
Krafton signs strategic alliance with Hanwha Aerospace to develop real-world AI systems
The company will back a $1bn fund targeting AI, robotics and defence startups
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
New Offerings
Krafton sets a new corporate vision built around bold imagination and global franchise growth
The publisher reaffirms its commitment to AI-driven tools to enhance both development workflows and player experiences
Job News
Krafton appoints Kangwook Lee as chief AI officer
He will oversee company-wide AI R&D and foundational tech roadmap
Jobs Roundup
February 2026's Movers and Shakers: Shifts at Steel Media, Sega’s new CFO, Unity's board room shuffle, and more
Our regular roundup of the mobile games industry's movers and shakers
Next Steps
Krafton enters execution phase of long-term franchise IP strategy
The publisher plans to increase first-party investment while expanding its publishing output and tightening resource allocation
Hot Five
Hot Five: Subway Surfers+ coming to Apple Arcade, Ubisoft postpones H1 earnings call, and Krafton offers voluntary resignations
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Krafton's AI shake-up, NCsoft's Horizon MMO reveal, and Candy Crush Saga Adventures | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Company Restructure
Krafton is offering voluntary resignations to employees amid AI-first shift
The company says it aims to help employees shape new career paths during its AI transition
New Offerings
Palworld Mobile Alpha test set for Q4 2025
The mobile version will make its public debut at G-Star 2025 in South Korea
Hot Five
Hot Five: Switch 2 surpasses 10m sales, PUBG Mobile falls, and Iron Games receives $4m investment
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Ai-first
Is Krafton's $69 million AI-first shift a sign of things to come?
The PUBG maker is saying publicly what some other publishers are doing privately
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Jobs Roundup
September 2025’s Movers and Shakers: Roblox's head of agency partnerships, Women in Games' new community manager, and Epic Games hires Supercell veteran
Our regular roundup of the mobile games industry's movers and shakers
Jobs Roundup
August 2025’s Movers and Shakers: Playtika promotions, Appcharge's senior hire, SayGames' new head of PR, and more
Our regular roundup of the mobile games industry's movers and shakers
Hot Five
Hot Five: Uma Musume’s $22.8m overseas launch, Krafton’s record-breaking H1, and casual games’ strong market growth
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pubg Plan
PUBG 2.0 will broaden from battle royale to UGC and games platform
Krafton is "speeding up the process" of reworking the game with wide-ranging modes
Record Revenue
Krafton generates $1.1bn revenue in record-breaking H1 2025
Mobile accounted for 62% of the total sum, though performed better in Q1 than Q2
Earnings Report
Krafton reports record Q1 2025 revenue of $608 million
Inzoi is now the fastest-selling title in the company’s history
Hot Five
Hot Five: Apple’s DMA violation, Discord CEO steps down, and Blue Ocean Games launches $30m fund
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Games Incubator
Krafton’s Gaming Incubator taps six Indian startups for second cohort
Developers will receive financial support ranging from $50,000 to $150,000
Indian Investment
Krafton acquires controlling stake in Nautilus Mobile for $14 million
JetSynthesys will remain a significant minority investor
Partner Up
Krafton launches Creator Network to support gaming content creators
Influencers can get in-game rewards, early access to new titles, and event invites
Pubg Push
Krafton makes record-breaking $1.9bn with mobile revenue up 35.7% in 2024
Operating income also hit a record high, attributed to the success of the PUBG series
Delivering Deals
Report: Games industry M&As valued at $10.5 billion in 2024 with 21% volume increase
Drake Star’s Global Gaming Report 2024 highlighted the biggest investors of the year from venture capitalists to games studios
Soft Launch
Krafton expands Dark and Darker Mobile soft launch to the US
The title is described as a medieval dark fantasy extraction RPG set in perilous dungeons
Record Revenue
Krafton achieves record-breaking quarter with over $500 million in revenue
Mobile led the way in contributing over $300 million in revenue
Funding News
Krafton leads investment round in India studio Deftouch to scale King and develop new games
Krafton India co-led the round alongside T-accelerate Capital and Lumikai Fund
Spanish Startup
EF Games is hiring developers and artists in Europe following Krafton investment
The startup is currently developing a competitive multiplayer title
Studio Startup
Krafton invests in Mario + Rabbids and Red Dead Redemption veterans at Day 4 Night
The new studio is developing an original IP combining the expertise of Davide Soliani, Christian Cantamessa and others
Hot Five
Hot Five: Zenless Zone Zero hits $150 million, The Sims’ latest mobile game, and Tim Sweeney has "no regrets" over lawsuits
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pocket Palworld
Krafton’s PUBG Studios set to "faithfully reinterpret" Palworld as a mobile game
The monster battler’s expansion plans continue despite Pokémon lawsuit
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!
App Expansion
Are publishers leaving games behind?
EA, Krafton, IGG and Voodoo are each launching apps and investing in companies outside of games
New Partnerships
Krafton partners with Bollywood star Deepika Padukone as new brand ambassador for BGMI
The actress's involvement reflects Krafton’s commitment to engaging a wider audience and aligning with popular culture
Green Gaming
PUBG Mobile, Beatstar, Hay Day, Merge Mansion and more take part in Green Game Jam
The fifth Green Game Jam looks to tackle pollution and climate change
Big-form Investment
PUBG developer Krafton invests $89.5m in audio and short-form video streaming firm Spoon Labs
Deal represents publisher's largest investment in a non-gaming company
Jobs News
Mobile Movers: All the latest appointments and job moves from around the industry
Who's moving where?… There's new roles at FRVR, Raptor PR, Supercell, Krafton, Gadsme, Zynga, Xsolla, Netflix and more…
Jobs In Games
Krafton taps Jin Oh as their new chief global publishing officer
Oh will lead Krafton's global publishing and international business operations from September
Earnings Report
Krafton hits $1.04 billion in H1 2024 revenue as PC and mobile lead
Q2 earning increased to $532 million - an 83% increase over Q2 2023 despite a console revenue decline
Acqusitions
Krafton acquires Hi-Fi Rush studio Tango Gameworks
The Tango team will now continue developing the Hi-Fi Rush IP and explore future projects
Global Beta Test
Dark and Darker Mobile game from Krafton subsidiary set for global test this August
The test is open to players in the United States, Japan, Türkiye, and South Korea
Podcast | Episode 11
Xbox in turmoil, Krafton champions AI development, and Apple's iPad challenge | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 11…
Artificial Artistry
Krafton teases AI-developed games as "limited" voice actors, writers, and level designers get the boot
At least four new AI-derived games are on the way as Krafton seeks greater affordability and efficiency
Record Revenue
PUBG maker Krafton generated 60% of record-breaking $487.7m Q1 earnings from mobile
Mobile earnings totalled $294.6 million in the first quarter of the year, up 15.5%
Five New Games
New release roundup: The best new mobile games from Web3 RPGs to comforting kittens
We highlight five new games that have broken cover and are all set to do big business
India-themed Gaming
Krafton opens pre-registration for India exclusive Garuda Saga
Eager to appease local regulators, equipped with a bow and arrow, Garuda must vanquish enemies and perfect his skills and powers to succeed
Mighty Mobile
Krafton earned record-breaking $1.4 billion in 2023 with 66% from mobile
Krafton’s mobile earnings grew by 34.5% in Q4
Strategic Growth
Krafton plans AI, India focus, and a 20-game lineup in 2024 roadmap
The publisher is getting set to launch two games this year with many more in development