Personal Pets
How Monopoly Go's Pets Season sparked 12,000 fan submissions and community engagement
This two-month season includes players’ pets as stickers, brand-new Style Tokens and a charity initiative
Company Profile
Scopely
Website
www.scopely.com
About
Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports an extremely diverse portfolio of experiences. With expertise in game design and development, live operations, marketing, analytics and more, our team is dedicated to empowering players to play their own way by creating deep experiences that inspire play, every day.
Related People
Salaam Coleman Smith
Member of the Board
Liz Liu
People Business Partner
Phil Williams
Monopoly Go Director of Content Design
Javier Ferreira
Co-CEO
Georgina King
Business Manager, Ads & Monetisation
Darion Lowenstein
VP of Game Development
Michael Steranka
VP of Product
Jessica Neal
Chief People Officer
Tim O'Brien
CRO
Steve Seoane
SVP, Publishing Platform
Beth Nations
Monopoly Go VP, Product Management
Walter Driver
CEO
Victor Díaz-Roig
Senior Vice-President and Studio General Manager
Rob Ricca
VP of corporate development
Dan Scheidegger
General Manager of Casual Games
Néstor Pequeño
Director of Operations
+13 more
Accolades
Articles featuring Scopely
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Master Plan
Savvy Games Group's CEO on M&A, China and rising Eastern influence
We speak to Brian Ward about how it works with its growing empire, Scopely's freedom, and opportunities in growing sectors like UGC
Hot Five
Hot Five: Loom Games' $1bn exit, Scopely’s 15th anniversary, and Kingshot’s $800m first year
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
Scopely Celebration
Scopely celebrates 15 years with more than $15bn in lifetime revenue
The publisher has achieved over 150bn hours of playtime across its portfolio
Us Best Of 2026
The Top 30 US Mobile Game Makers of 2026
The US movers and shakers of the last 12 months revealed!
Industry Signal
What Loom Games' $1bn exit with 20 people tells us about the future of game studio hiring
The Loom Games acquisition isn't just a great exit story. It's a signal that the games industry hasn't fully reckoned with yet
Pokemon Party
Pokémon Day 2026: Legendaries, legacies and the latest opportunities for a $10.7bn mobile portfolio
The Pokémon Company’s seven active mobile games have surpassed $10bn in player spending, led by Pokémon Go and Pokémon TCG Pocket
Seriously Celebrating
Pokémon Go celebrates 30 years of Pokémon with rare encounters and web shop promotions
Legendary and Mythical Pokémon are being rerun, increasing accessibility after almost 10 years of Go
Crossovers
Scopely brings Hello Kitty and Friends to Monopoly Go in limited-time crossover
The Sanrio collaboration runs from March 10th to 29th across iOS and Android
Hot Five
Hot Five: Scopely acquires majority stake in Loom Games, Phil Spencer retires, and Unity shares approach all-time low
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 84
Scopely's $1bn Loom Games deal and Matthew Ball's State of Video Games report | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 84...
TÜrkiye's New Star
Loom Games' rapid rise to Türkiye's next unicorn
Scopely's acquisition of a majority stake in the Pixel Flow developer is the latest success story in Türkiye's vibrant mobile games sector
Week In Views
China’s rising chart power, Warzone Mobile’s final months and Pokémon Go’s PvP update | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Growth Story
Loom Games CEO: "This is not an exit story - it's a new beginning"
We speak to Kübra Gündoğan about that big Scopely deal and why the team isn't intimidated by Pixel Flow copycats
M&a
Scopely acquires majority stake in Istanbul’s Pixel Flow developer Loom Games at $1bn valuation
The performance-based deal structure values studio in excess of $1 billion
Major Deal
Why Scopely acquired a majority stake in the Pixel Flow team
"The combination of creativity and immediate traction is extremely rare with a new game, and we see high potential in this group of game makers"
Pokemon Pvp
Pokémon Go PvP revamped after competitive players "pushed the system to its limits"
Foundational changes have been made to reduce the impact of connectivity and hardware differences between players
Jobs Roundup
February 2026's Movers and Shakers: Shifts at Steel Media, Sega’s new CFO, Unity's board room shuffle, and more
Our regular roundup of the mobile games industry's movers and shakers
Making Monopoly Go
"Playfulness and mischief": The strengths of subtle storytelling in Monopoly Go
Monopoly Go's director of content design Phil Williams talks fresh events, seasons and connecting with players
New Offerings
Scopely launches Monopoly Go Pets Season with charity-driven challenge
Pets Season links in-game play to real-world support for animal welfare organisations
Podcast | Episode 81
Ubisoft turmoil and what happened to Big Fish Games? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 81...
Week In Views
Record engagement on Roblox, Netflix Games’ cloud focus and Pokémon Go’s event strategy | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Road To Kalos
Pokémon Go to experiment with new strategy on the Road to Kalos
Ahead of this year’s Go Tour, the now-Scopely-owned title will echo some of Go’s most lucrative events
Milestone
Scopely’s Monopoly Go fastest mobile game to hit $6 billion
Hit title hit the milestone in 1,275 days, according to Sensor Tower estimates
Jobs Roundup
January 2026's Movers and Shakers: Meta Reality Labs lays off dev relations head, Jagex creative design director exits, Unity's Larry Hryb is out, and more
Our regular roundup of the mobile games industry's movers and shakers
Anniversary
Savvy Games Group CEO Brian Ward talks four years of growth, major acquisitions and what comes next
“If the people who played Scopely’s games over the last 12 months were a country, they would be the third largest country in the world"
Job News
Scopely-owned Niantic recruits Jori Pearsall as SVP of games
He will lead the creative and strategic direction of Scopely’s Tokyo Studio
Come Together
Why Scopely hosted real-world event Dough Fest for Monopoly Go
The community get-together combined with global in-game trading event Trade Fest
Hot Five
Hot Five: Netflix to acquire Warner Bros, Google Play in-app purchases fall, and Kingshot surpasses $500m
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Netflix’s Warner Bros. Games question, Twitch’s audience boom, and Pikmin Bloom’s big year | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
New Partnerships
Monopoly Go brings Harry Potter Magic to players in new limited-time event
The event launches December 10th 2025, celebrating iconic characters, locations and film moments
Pikmin Power
Pikmin Bloom hits $100m after four years as 2025 becomes its best year yet
After making just $8.4m in its first full year, Pikmin Bloom has raked in $34.8m during 2025 with another month to go
Play Store Parley
Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans
Games selling cosmetics will only be charged a 9% fee under Google’s new policy, but gameplay advantages will come with a 20% cut
New Games
New release roundup: Hill Climb Racing 3, Monopoly Go Chat, Angry Birds Match World, and more
We highlight the latest new games that have broken cover over the past week
Hot Five
Hot Five: Sensor Tower’s AI investment, Monopoly Go's Chat app, and AWS chaos
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Chat App
Scopely releases Monopoly Go Chat app
After amassing $5 billion and millions of players, the publisher looks to expand on the mobile game's blockbuster success
Jobs Roundup
October 2025’s Movers and Shakers: Unity's latest leadership shift, new Kokku execs, InnoGames names CEO, and more
Our regular roundup of the mobile games industry's movers and shakers
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Inside Look
Inside Flamed: Scopely’s in-house creative agency
Naor Itzhak shares on how Scopely’s Flamed turns ideas into global game campaigns
Week In Views
Balatro update delayed to avoid crunch and Monster Hunter Now celebrates second anniversary | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Monster Milestone
Monster Hunter Now celebrates second anniversary and $271m in lifetime player spending
Originally a Niantic game, Now was purchased by Scopely as part of a larger $3.5bn deal this May
Crossovers
Scopely partners with Nickelodeon for a Stumble Guys and Avatar crossover event
Aang, Zuko, Toph, Sokka, and Appa all become playable characters
Marvellous Mena
Saudi Arabia’s games market projected to reach $1.64bn by 2028
Savvy Games Group's 2024 annual report shows the MENA region generated $5.62bn in 2024 and is estimated to reach $6.94bn in 2027
Jobs Roundup
August 2025’s Movers and Shakers: Playtika promotions, Appcharge's senior hire, SayGames' new head of PR, and more
Our regular roundup of the mobile games industry's movers and shakers
Mobile Games Awards 2025
Scopely triumphs as Best Publisher at the Pocket Gamer Mobile Games Awards 2025
Monopoly Go, Pokémon Go… It’s all go!
Crossovers
Monopoly Go taps into Marvel IP with The Fantastic Four
The collaboration celebrates the cinematic return Marvel's first family
Data Dive
H1 2025 genre analysis: Mobile strategy games surge to $10.6bn as RPG revenue tumbles
We analyse AppMagic data to determine the top genres globally and in the US, comparing rising stars with stumbling giants
Podcast | Episode 61
Zynga's successes and failures, and Moon Active takes the fight to Scopely | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 61...