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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author (Sponsored)

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Xsolla kicks off two weeks of industry programming, community events and expanding support for global developers across the UK

January 8, 2026

Titanium Sponsor

Xsolla kicks off two weeks of industry programming, community events and expanding support for global developers across the UK

Coordinated activations in the UK underscore Xsolla’s ongoing commitment to building all the things for the video community in Europe

January 8, 2026

Speaker Spotlight

"I admire anyone who manages to successfully release games with heart and personality"

Duolingo's Nicoll Hunt discusses passion projects, inspirations and team motivation

Why publishers should treat monetisation as one revenue system, not just a collection of tools

January 8, 2026

Speaker Spotlight

Why publishers should treat monetisation as one revenue system, not just a collection of tools

TeqBlaze chief product officer Olga Zharuk discusses optimising user acquisition, black boxes, and AI's potential in games

Almedia's Jan Sommerfeld on why an over-reliance on short-term ROAS is the mobile sector's most common mistake

January 7, 2026

Speaker Spotlight

Almedia's Jan Sommerfeld on why an over-reliance on short-term ROAS is the mobile sector's most common mistake

The COO discusses the rewarded UA space and why companies should look further than D30 ahead of his PGC London talk

January 7, 2026

Speaker Spotlight

"Web and cross-platform strategies are often overlooked, yet they’re critical to long-term success"

We catch up with Morgan ahead of the show to discuss the present and future of web gaming.

Teqblaze - from manual monetisation platform to AI-assisted optimisation

January 7, 2026

Ai-assisted Optimisation

Teqblaze - from manual monetisation platform to AI-assisted optimisation

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or control

January 5, 2026

Speaker Spotlight

"2025 was a banner year for direct-to-consumer revenue"

FastSpring head of gaming Chip Thurston tells us why we're still in the early days of D2C ahead of his PGC London talk

Amber CEO Mihai Pohontu talks up the massive opportunities for AI and UGC

January 2, 2026

Speaker Spotlight

Amber CEO Mihai Pohontu talks up the massive opportunities for AI and UGC

The chief exec of the development agency gives his opinions on the next big opportunities for games companies

Company Spotlight: Fluent

January 2, 2026

Company Spotlight

Company Spotlight: Fluent

Find out more about how fluent helps studios acquire high-value players

AudioMob on maintaining a balanced, data-driven strategy across multiple adtech partners

January 1, 2026

Speaker Spotlight

AudioMob on maintaining a balanced, data-driven strategy across multiple adtech partners

AudioMob's Suma Amreiz discusses implementing successful audio ads and the importance of using a balanced network of adtech partners

Company Spotlight: AttaPoll

January 1, 2026

Company Spotlight

Company Spotlight: AttaPoll

Find out more about the global rewards platform connecting brands and advertisers with real, verified users

Why D2C is a major relief valve for UA pressure

December 31, 2025

Speaker Spotlight

Why D2C is a major relief valve for UA pressure

Neon head of customer success Liu Xu offers insights on maximising D2C performance

Company Spotlight: Goplay

December 31, 2025

Company Spotlight

Company Spotlight: Goplay

Find out more about the mobile technology platform for F2P mobile game developers and publishers

Local payment methods

December 30, 2025

Speaker Spotlight

Local payment methods "key to unlocking scale" in the MENA market

Tamatem Plus MD Faisal Al Bitar discusses the D2C revolution ahead of his talk at PGC London on January 19th to 20th

Company Spotlight: Tebex

December 30, 2025

Company Spotlight

Company Spotlight: Tebex

Find out more about the monetisation platform used by Rockstar Games and Take-Two Interactive

Mobile publishers must move

December 23, 2025

Own Your Ad Stack

Mobile publishers must move "from reacting to directing" their ad stack, says Teqblaze CPO

Olga Zharuk explains why a lack of control and transparency - not just optimisation - is the main issue facing mobile game monetisation today, and how a white-label approach solves it

Xsolla introduces new corporate identity, offers

December 11, 2025

All The Things!

Xsolla introduces new corporate identity, offers "all the things" developers could ever need

As Xsolla celebrates its 20th anniversary, the company is introducing a whole new corporate look and planning to make itself the ultimate toolbox for developers worldwide

The 2025 mobile game UA landscape: Inside XMP & Insightrackr’s newest report

December 4, 2025

Ua Trends & Strategy Report

The 2025 mobile game UA landscape: Inside XMP & Insightrackr’s newest report

The Global Mobile Gaming UA Trends & Strategy Report 2025, offers a comprehensive look at how mobile game user acquisition and creative strategies are evolving this year.

The great mobile shift: How AI, fintech, and regional dynamics are reshaping global app growth in 2025

December 3, 2025

The great mobile shift: How AI, fintech, and regional dynamics are reshaping global app growth in 2025

Hear how GeeMee sees the rapid evolution of generative AI, the maturation of the fintech market and the importance of regional localisation are driving global mobile games growth

Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8

November 24, 2025

Xsolla State Of Play

Xsolla releases The Xsolla Report: State of Play Q3 2025 Edition, Vol. 8

Report unpacks regional trends across China, Europe, and MENA to inform growth, monetisation, and player engagement strategies

Google Play opens up third-party payments in the US, marking a turning point for developer revenue

November 19, 2025

Third Party Payments

Google Play opens up third-party payments in the US, marking a turning point for developer revenue

What does the enforcement of new legislation on third-party payments in the US mean for mobile game creators?

GeeMee expands Asia-Pacific presence with dual strategic events at Pocket Gamer Connects

November 18, 2025

GeeMee expands Asia-Pacific presence with dual strategic events at Pocket Gamer Connects

Find out how Geemee leveraged two events in Asia to further its ambition to reshape mobile game monetisation across the region.

Yacooba’s Norberto Cruz on Realizing a 30-Year-Old Story Through a Five-Game Saga

November 17, 2025

Portugal Egames Lab

Yacooba’s Norberto Cruz on Realizing a 30-Year-Old Story Through a Five-Game Saga

Discover more about the genesis of the vast multi-universe of Ezekiel - Noa & The Automaton Urbis from creator Norberto Gonçalves da Cruz

Japan’s open payment era: What game developers need to know

October 30, 2025

Japan’s open payment era: What game developers need to know

How Apple and Google’s upcoming compliance with Japan’s new digital market rules will reshape mobile game monetisation

How does mobile development fit into the overall product strategy for Unreal Engine?

October 29, 2025

Unreal Mobile Games

How does mobile development fit into the overall product strategy for Unreal Engine?

Find out how Epic Games is making mobile a fundamental part of Unreal Engine's future - and what the future holds for mobile games in UE5

GeeMee shines as diamond sponsor of the Pocket Gamer Connects Summit Korea

October 29, 2025

Diamond Sponsor

GeeMee shines as diamond sponsor of the Pocket Gamer Connects Summit Korea

Leading ad tech company GeeMee expands its global footprint, powering the future of game monetisation at the debut Pocket Gamer Connects Summit Korea.

Getting ready for Q4 with rewarded UA

October 13, 2025

Rewarded Ua In Q4

Getting ready for Q4 with rewarded UA

"One of the overlooked advantages of Q4 is that user behaviour naturally supports stronger outcomes for rewarded campaigns"

Unity dominates web games but performance-optimised engines have key advantages according to a new study

October 9, 2025

Web Game Engine Study

Unity dominates web games but performance-optimised engines have key advantages according to a new study

In the past, JS-based engines dominated the market with simpler games. Now the landscape is changing - and Unity remains their core engine of choice

Speaker Spotlight: Sam Gaglani

October 6, 2025

Speaker Spotlight

Speaker Spotlight: Sam Gaglani

"Make the game fun, the rest will follow"

Speaker Spotlight: Vera Manhoso

October 6, 2025

Speaker Spotlight

Speaker Spotlight: Vera Manhoso

"I would recommend maintaining a strong balance between UA and RT, and integrating RT campaigns early, rather than waiting until your game is more mature"

Speaker Spotlight: Teemu Haila

October 3, 2025

Speaker Spotlight

Speaker Spotlight: Teemu Haila

"Too many teams underestimate how complex live service infrastructure becomes once a game starts to grow"

Speaker Spotlight: Sara Antonelli

October 3, 2025

Speaker Spotlight

Speaker Spotlight: Sara Antonelli

"Growth can no longer rely on a single channel or tactic. To stay competitive, gaming companies need to diversify"

Speaker Spotlight: Rafael Morgan

October 3, 2025

Speaker Spotlight

Speaker Spotlight: Rafael Morgan

"Publish your mobile games on the web as well! It’s a low-effort, high-impact way to grow reach, extend a game’s lifecycle, and build resilience in a volatile industry"

Ilya Kuznetsov discusses “AI becoming a competitive necessity” ahead of Pocket Gamer Connects Helsinki 2025

October 2, 2025

Speaker Spotlight

Ilya Kuznetsov discusses “AI becoming a competitive necessity” ahead of Pocket Gamer Connects Helsinki 2025

"To succeed, studios need to dig deeper: focus on innovation, unique player value, and the hidden ingredients, not just the surface-level imitation"

Company Spotlight: FastSpring

October 2, 2025

Company Spotlight

Company Spotlight: FastSpring

Meet FastSpring, the Californian company transforming direct-to-consumer payments for developers and publishers

Unreal Engine 5 is making inroads in cross-platform mobile games

October 2, 2025

Cross Platform For Unreal

Unreal Engine 5 is making inroads in cross-platform mobile games

Find out how Unreal Engine 5 is optimised to help developers around the world take their games to multiple devices

Supercent Announces RE:BOUND 2025

October 1, 2025

Live Games Wanted

Supercent Announces RE:BOUND 2025

A global call to relaunch promising mobile games with $100M+ marketing power

How playable ads are expanding beyond gaming to transform every industry

September 29, 2025

Playable Ads For All

How playable ads are expanding beyond gaming to transform every industry

The digital advertising landscape is evolving as playable ads move beyond their gaming origins to become a universal engagement tool.

One Way Eleven’s Miguel Campos on his experiences building a games studio from the group in Portugal

September 10, 2025

One Way Eleven’s Miguel Campos on his experiences building a games studio from the group in Portugal

One Way Eleven’s first title, Hanno, is set to be released next year. One of the studio’s founders, Miguel Campos, tells us what it took to get here

BIGO Ads marks five-year streak in IAB Tech Lab certification programme

September 3, 2025

Global Top Five

BIGO Ads marks five-year streak in IAB Tech Lab certification programme

BIGO Ads Achieves Five Consecutive Years of IAB Tech Lab Open Measurement SDK (OM SDK) Certification, Setting New Global Ad Transparency

How H5 games are driving faster monetisation for publishers

August 29, 2025

Html5 Games For All

How H5 games are driving faster monetisation for publishers

No download & instant play - How HTML5 games are the emerging bridge between traffic and content

GeeMee GamePlay: Revolutionising mobile monetisation with playable ads

August 28, 2025

Revolutionising Mobile Monetisation

GeeMee GamePlay: Revolutionising mobile monetisation with playable ads

Find out how GeeMee's playable ads integrate engaging game mechanics directly into the advertising experience across different industries and campaign objectives

Bridging global games and the Chinese market - An interview with Monte Singman

August 20, 2025

Taking Global Games To China

Bridging global games and the Chinese market - An interview with Monte Singman

"Many studios assume that a straightforward translation will suffice, but the Chinese market is far more complex"

AppLifters launches at Gamescom: All-in-one mobile growth ecosystem promises to boost game profitability by up to 50%

August 15, 2025

Introducing Applifters

AppLifters launches at Gamescom: All-in-one mobile growth ecosystem promises to boost game profitability by up to 50%

Following major investment, AppLifters brings user acquisition, monetisation, SDK technology, creative production, and data intelligence together in a single integrated growth platform

Rewarded UA Is a strategic advantage – if you treat it that way

August 14, 2025

Rewarded Ua Insight

Rewarded UA Is a strategic advantage – if you treat it that way

"If there's one thing I want gaming companies to take away, it’s this: rewarded networks aren’t just traffic sources, they’re strategic partners"

After 200 million mobile users, Avakin Life is heading to Steam

August 13, 2025

Avakin Life Hits Steam

After 200 million mobile users, Avakin Life is heading to Steam

"The Steam release gives us the opportunity to view and expand the experience in new ways. It’s an exciting milestone for us, and we want to thank our amazing community"

UA is broken - Here’s how developers can fix it without hiring a bigger team

Lean Ai Driven Ua Strategies

UA is broken - Here’s how developers can fix it without hiring a bigger team

MStars.AI marketing director Efrain Aldaz explains the shift toward lean, AI-driven strategies

In the face of ongoing legal change, what are the opportunities for mobile games companies?

Epic Vs. Everyone: Linkouts

In the face of ongoing legal change, what are the opportunities for mobile games companies?

"Don’t be surprised if pretty soon players in any part of the world can start making off-platform purchases in-app with zero friction"

Infinity Games’ André Miraldo on why Portugal is the perfect place to develop its soothing puzzling games

Portugal's Egames Lab Consortium

Infinity Games’ André Miraldo on why Portugal is the perfect place to develop its soothing puzzling games

Infinity Games excels at creating relaxing puzzle games, a success André Miraldo, its marketing lead, attributes to the support provided by Portugal

A heroic ten years

Happy 10th Birthday Heroiclabs

A heroic ten years

"We kept seeing studios reinvent the wheel: building complex backend systems from scratch instead of focusing on the game itself... we knew there had to be a better way."