Play Policy
Google Play policy update restricts pre-registrations, discovery and more to higher-tier fee payers
Changes also allow developers to more flexibly link to payments outside of an app
Company Profile
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www.google.com
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Google's mission is to organize the world's information and make it universally accessible and useful.
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Mathieu Sneep
Team Lead, Mobile Developer Sales EMEA
Jennifer Lui
Senior Product Manager
Phil Harrison
Stadia vice-president and general manager
Sundar Pichai
CEO
Noah Falstein
Chief Game Designer
Kunal Soni
Head of Google Play Apps and Games - South East Asia, India and Australia
Luana André Assumpção
Jennifer Chan
Business Development Manager, Google Play Apps & Games
Mariusz Gasiewski
CEE Mobile Gaming Lead
Alejandro Manchado
Video Game Analytics and Monetization Business Development
Sergio Salvador
Global Head Gaming Partnerships and Head Mobile APAC
Greg Hartrell
Director of Product Management: Android/Google Play
Anastasia Selchuk
Industry Manager
David Foster
VP of Product Engineering
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Articles featuring Google
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Platform Partnership
Atlas partners with Google Cloud as its AI platform enters closed beta
"If you haven't started putting AI in your development pipeline, you should probably do that," says Google Cloud global director for games Jack Buser
Legal Battle
Google loses appeal in Epic Games case that could crack open the Play store
The case could now make its way to the Supreme Court
On The Leash
The heavy hand of regulation
Regulators continue to fight big tech with mixed results
Podcast | Episode 62
Apple's regulatory wins and 2025's top genres | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 62...
Strategic Market Status
UK’s CMA crawls to Apple and Google regulation
Competition and Markets Authority proposes designating Apple and Google with Strategic Market Status
Google Games
Google quietly launches HTML5 games hub Instant Games on select Android devices
The new app allows users to access a selection of games without downloading them separately
New Offerings
Google brings Play Points to Roblox with launch of Diamond District experience
The search giant said the experience will be live until July 2nd, 2025
Jobs Roundup
May 2025’s Movers and Shakers: New King president, Scopely appoints CBO, Roblox exec exits, and more
Our regular roundup of the mobile games industry's movers and shakers
Podcast | Episode 51
Regulators poke the Apple and Google monopoly bear | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 51...
Guilty Google
Google found guilty of illegal ad tech monopolies
But the tech giant plans to appeal
Tiktok Ban
TikTok returns to app stores in the US
US Attorney General Pam Bondi assured Apple in a letter that it wouldn't face fines for hosting TikTok on the App Store
Ecosystem Examination
UK’s CMA to investigate Apple and Google’s mobile ecosystems "in parallel"
These two investigations form the second of three "areas of digital activity" the CMA intends to examine
Best Of 2024
Craig Chapple's top stories of 2024: Inside Lilith Games, Tim Sweeney's app store war, Sensor Tower's data.ai acquisition, and more
PocketGamer.biz head of content Craig Chapple highlights some of his top stories of 2024
Ai In Games
Google’s AI Genie 2 brings images to life by transforming them into playable 3D worlds
“Games play a key role in the world of artificial intelligence research”
Gaming Trends
India's competition watchdog launches probe into Google's real-money gaming policies
The investigation is expected to conclude in next two months
Investigation
CMA Investigates Apple and Google’s dominance in UK mobile market
The CMA expects to make a final decision in March 2025
New Partnerships
ByteBrew teams up with Google Cloud to support developer community with analytics suite
Google wants to "push the boundaries of what's possible in game development."
The Battle Endures
Google accuses Microsoft of wanting to "free-ride" on Play Store’s success amid Epic Games legal battle
Microsoft came out in support of Epic Games last week - now Google has responded
Instant Games
Remember Facebook Instant Games? It’s back
The long-awaited introduction of in-app purchases on iOS is another example of a new era for games
Legal Proceedings
Google wins temporary reprieve in legal showdown with Epic Games
Epic says Google is using “fearmongering" and “unsubstantiated security threats" to maintain control over Android devices
Podcast | Episode 32
Breaking down Google Play's Judgement Day | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 32...
Rise Of The Stores
Google Play’s Judgement Day - Does it matter?
The tech giant's next potential steps and whether rivals can change the status quo in just three years
Microsoft Triumph
Xbox Android app will start game sales next month
Players can use Xbox Cloud Gaming to stream titles they've purchased
Big Tech Breakup?
US mulls Google breakup in antitrust case
Tech giant labels DOJ proposals as "radical" and "government overreach"
Ruling Regulation
Epic beats Google: Play Store must allow third-party app store distribution in US
Starting November 1st, 2024, Google must allow distribution of rival stores from its own
Auto Blocker
Epic files lawsuit against Google and Samsung over “anti-competitive” app Auto Blocker
"This goes against everything we've been fighting for in Epic vs. Apple and Epic vs. Google," says CEO Tim Sweeney
Podcast
Google lead shines a light on the games industry's top trends | Podcast
The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…
Funding For Games
Google launches $2 million Indie Games Fund for Latin American studios
Indie game developers who have launched a game on Google Play, PC or console are eligible to apply
Week That Was
Apple's acquiescence, Google's guilt, and what to expect from Nintendo's S(Wii)tch… | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Turning Up The Heat
US judge finds Google guilty in landmark search and advertising monopoly case
It’s not just you. Yes, Google did create, and is running an illegal monopoly on search and advertising
Tough Times
2024's games industry lay-offs: The stories so far - all in one place
The second half of the year is still providing tough times. Here are all the companies that have resized, restructured and shed staff so far this year
Looking Back
A brief history of the mobile games industry
We take a look back at the last decade and a half of mobile gaming, analysing the key trends that built the industry we have now, and what the future holds for the sector
Latest Lawsuit
Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour
Ad Tech Collective Action LLP is taking Google to court, though a date has yet to be set
Podcast | Episode 14
Supercell's Squad Busters goes global and why Steam does discoverability better than mobile | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 14...
Week That Was
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Place Search Ad Here
Mobile's broken app store discoverability
How Steam, Google Play and Apple's App Store compare and how platform holders prioritise ads over useful recommendations for users
Now Hear This
Google don't like Epic's proposals (and want everyone to know about it)
The next round of Epic Vs Google is in progress and Google want their side of the argument up front and out in advance
Xsolla State Of Play
Xsolla Releases Quarterly Insights Report
The Xsolla Report: State Of Play offers insight on the future of gaming and game development and a preliminary analysis of spring 2024 metrics and upcoming trends
Podcast | Episode 08
The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 08…
Epic Changes
Epic Games demands Google Play opens up to alternative payment systems after antitrust win
Epic also wants away with scare screens and claims Google's history of "malicious compliance"
Clamping Down
EU's DMA bites as it opens non-compliance investigations into Apple and Google
Meta, Google and Amazon also potentially in hot water as EC threatens big fines for rule breakers
Google Says Go
Google lays off 1,000+ employees in stealth as AI takes on the workload
Employees from ad sales, hardware, AR, Pixel, YouTube and more have been quietly let go through the month
App Authority
Japanese legislation looks to confront Apple and Google monopolies in 2024
New regulations could require both Apple and Google to allow alternate billing systems
Epic Response
Epic Games blasts Google's settlement with US states as "no true relief for consumers or developers"
Epic Games has released a settlement following the reveal of Google’s $700 million settlement
Cma Concerns
UK's CMA to resume cloud gaming and mobile web browser investigation
Investigations into Apple and Google will resume on January 24 2024
Google Grumbles
Google agrees to pay $700 million and change app store rules after antitrust settlement
The results of Google’s loss against 50 US attorneys general are finally revealed
Sweeney's Success
"The end of these ridiculous 30% fees is near." Tim Sweeney crows victory in Epic Vs Google battle
Epic Games’ Tim Sweeney has been taking to social media and more to celebrate his win over Google
Guilty Google
An Epic victory: Google found guilty of illegal monopoly in Epic lawsuit
The Epic vs Google case has reached a verdict with a unanimous jury vote finding in favour of CEO Tim Sweeney's anti-App Store crusade
Activision App Store
Activision Blizzard, Epic Games and Supercell considered forming a Google Play competitor
The Epic vs Google case reveals past plans for an app store alliance