Rovio Restructuring
Sega calls out sluggish Rovio performance as it eyes turnaround
Sega’s latest financials noted that Rovio will undergo restructuring, then focus on expanding the Angry Birds brand
Company Profile
Sega
Website
www.sega.com
About
Sega Corporation is a multinational video game software developer and an arcade software and hardware development company headquartered in Ota, Tokyo, Japan, with various offices around the world.
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New Partnerships
Sega and Rovio expand Angry Birds licensing with WildBrain
The expansion comes ahead of The Angry Birds Movie 3, set to drive a new wave of consumer products
Hot Five
Hot Five: Inside King’s London studio, how h8games reinvented itself, and Sonic Rumble’s rebrand
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 88
Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 88...
Sonic Shift
Sonic Rumble rebranded to Sonic Rumble Party as it adds new features and removes game modes
The party royale has made an estimated $1.6m on mobile
Compatibility Test
Rovio’s Beacon tech "indispensable" to its own games but less compatible with Sega’s
Sega has yet to achieve "the level of results that had been expected" prior to Rovio’s acquisition
Sluggish Sonic
Sega’s operating income down 55% as it takes $200m impairment loss on Rovio
Sonic Rumble has also been highlighted for falling short of expectations across every KPI
Jobs Roundup
February 2026's Movers and Shakers: Shifts at Steel Media, Sega’s new CFO, Unity's board room shuffle, and more
Our regular roundup of the mobile games industry's movers and shakers
Week In Views
Pixel Flow attracts investment, Roblox gets global age checks and Sonic Rumble’s early results | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Offerings
Rovio and Sega unite Angry Birds licensing under global transmedia strategy
The move forms part of a broader long-term investment in the Angry Birds brand roadmap
Sonic Start
Sonic Rumble jogs to $772,000 in two months
The party royale had its most lucrative day early on, but events are keeping things moving
Crossovers
Sega brings Godzilla to Sonic Rumble in limited-time crossover event
The month-long collaboration introduces a new stage, playable kaiju and unique abilities
Podcast | Episode 75
How mobile devs use AI and Pikmin Bloom blossoms | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 75...
Sonic Spinoff
Sonic the Hedgehog gets a fifth movie slated for December 2028
The franchise has sped into a multi-title transmedia hit, with Sonic the Hedgehog 4 coming in 2027 and a spinoff in 2028
Podcast | Episode 73
Industry insights on AI, China and EU tech regulation from RovioCon and Slush 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 73...
Sonic Start
Sonic Rumble earns just $228,000 in first 10 days, with "a future major update" in the works
The dev team acknowledged "confusion" and "misconception" within the game, planning to revise its tutorial and more over time
Pay Increase
Sega is raising salaries for all Japan-based employees by 10%
New pay scales go live on April 1st 2026
New Games
New release roundup: Sonic Rumble, Boat Game, Sword of Justice, MapleStory: Idle RPG, and more
We highlight the latest new games that have broken cover over the past week
Rumble Arrival
Sonic Rumble launches globally with 10m "early Rumblers"
The Sonic spinoff was originally slated to release last winter, but has finally arrived after multiple delays
New Partnerships
Sega signs MoU with Media City Qatar to tailor games for Arab audiences
The partnership will support local talent, production, and Arabic localisation across Sega’s global titles
Sonic Slowdown
Sonic Rumble braces for new November 5th release date
The Sega title was previously expected on May 8th, but was pushed back last minute
New Partnerships
Sports Interactive signs multi-year Football Manager partnership with FIFA
FM26 will now feature the FIFA World Cup, FIFA Women’s World Cup, and FIFA Club World Cup
New Game Launch
Sonic Rumble set to launch this November
The game marks the franchise’s first-ever multiplayer Sonic game
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Teaming Up
Gadsme agrees three-year exclusive partnership with Football Manager
Non-intrusive ads will come to Football Manager 26
Week In Views
Trump's $14bn TikTok deal, MrBeast joins The Angry Birds 3 Movie, and Fire Emblem Shadows launches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Adaptations
MrBeast joins the cast of Angry Birds 3
The film will hit cinemas a month earlier on December 23rd, 2026
Podcast | Episode 64
ChinaJoy insights and DTC earnings uncovered | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 64...
Sonic Slowdown
Sega sales down 23% as Rovio falls short of expectations
The Sonic owner has forecast 42% annual growth in its free-to-play sales
Podcast | Episode 59
A dark day for Xbox | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 59...
New Games
New release roundup: Angry Birds Bounce, Mo.co, Goat Simulator 3 and more
We highlight the latest new games that have broken cover and are all set to do big business
Roguelike Reimagining
Angry Birds Bounce game lead talks brick breaker genre, development under Sega and "a great deal of interest on Apple Arcade"
Bryan Cook reveals all from the ideation phase, prototyping, design decisions and creating the first Angry Birds game since Rovio’s acquisition by Sega
Crossovers
Sonic races into Squad Busters as Supercell and SEGA launch crossover event
Sonic, Tails, Knuckles and Dr. Eggman will be featured in the game
Hot Five
Hot Five: New Apple Games app, SAG-AFTRA strikes ending, and Zynga founder forms Playful.AI
Our quick-fix roundup of the hottest stories on PocketGamer.biz
The Birds Are Back
Angry Birds Bounce launches in July as series’ first game developed under Sega’s ownership
Sega completed its acquisition of Rovio in August 2023, 18 months after the last mobile Angry Birds game released
Hot Five
Hot Five: Squad Busters 2.0, Tencent’s game sales up 24%, and Sonic Rumble’s tentative 2025 release
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 53
Will Squad Busters 2.0 revive its fortunes? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 53...
Revenue Rumble
Sega still aiming for Sonic Rumble 2025 release after last-minute delay
Net revenue was down by 9% in FY2025, though Entertainment Contents grew marginally
Trump Tariffs
Trump’s film industry tariffs: Will game movie adaptations be sentenced or spared?
The US president calls incentives drawing US filmmakers to other countries a "national security threat"
Sonic Slowdown
Sonic Rumble delayed indefinitely one week before expected launch
"We at Sega share that disappointment, especially because we're making this call so close to the launch"
Triple Crossover
Sonic Rumble's IP collab Crossover Event 0: Sega Stars is for soft launch players only
The event, which stars characters from Super Monkey Ball, ends one day before the global launch date of May 8th
Feathered Film Forecast
The Angry Birds Movie 3 set for January 29th, 2027 release
The third entry will release over 10 years on from the original The Angry Birds Movie
Week In Views
Alternative app stores aren't offering anything new for users, and Sonic Rumble insights | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ready To Rumble
Sonic Rumble global launch delayed to spring
The title will launch on mobile and Steam
Financials
Sega’s net sales slide down 8% year-over-year as Football Manager 25 skips release
Entertainment division saw 8% growth during the past nine months
Game Cancellation
Sega cancels Football Manager 25 over development challenges
“We're too far away from the standards you deserve.”
Hot Five
Hot Five: 2024’s top earners, the most downloaded mobile games, and Scopely’s Chengfeng Studio acquisition
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Offerings
Sega mulls games subscription service
“I want to make Sega really shiny again,” says Sega president Shuji Utsumi
Breaking Free
Amplitude Studios becomes independent of SEGA
“We part on good terms and wish our friends at SEGA the best for all their future projects."
A New Entry
Sega’s Yakuza Wars is revealed to be a mobile game
The Facebook page appears to have leaked some information on the upcoming title