Workplace Wellbeing
Safe In Our World launches first games industry mental health accreditation
The Mental Health Star Accreditation will award companies for exemplary mental health and wellbeing practices
Marvellous Mena
Kucheza Gaming CEO Bukola Akingbade on building Africa’s future through play and education
"African studios must build business models that can sustain themselves right from day one"
Women In Nordic Games
Aurora: Celebrating Women in the Nordic Games Industry to be honoured at Pocket Gamer Connects Helsinki 2025
At Pocket Gamer Connects Helsinki 2025, we’ll honour 10 industry-leading women whose vision, talent, leadership and more are making their mark in every corner of the Nordic region.
Risks And Rewards
Publisher Lyrical Games to work with devs "taking big creative risks"
The new company has been formed by veterans from Private Division, Humble Games and Devolver Digital
Dtc Revolution
FunPlus "forced to chase DTC” after IDFA deprecation
4X strategy specialist opted in to Apple's alternative business terms in the EU
Industry Insights
From click to commitment: a D30 strategy
Experts at Supersonic from Unity break down how to turn new players into loyal gamers
Pre-regs Case Study
The challenges of running a pre-registration campaign
A comparison of the App Store and Google Play from the InnoGames team working on Heroes of History
Shares And Safety
Roblox shares decline 6% after new lawsuits raise child safety concerns
Shares have hit a two-month low but remain up year-over-year
Pixel Power
Pixel United veterans launch Plan A Games to invest in casual, midcore and social casino
Gary Rosenfeld, Huy Nguyen and Michael Lang bring their experience from RAID: Shadow Legends and more to help games overcome UA challenges
Bringing The Backend
Metaplay’s new Starter plan lets devs use same backend infrastructure as games like Merge Mansion
Metaplay co-founder and CO Petri Kero believes too many devs have been "priced out of using top-tier backend solutions"
Hot Five
Hot Five: Konami's games division grows 14%, Fortnite to return to iOS in Australia, and AppsFlyer reportedly in acquisition talks worth up to $4bn
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 64
ChinaJoy insights and DTC earnings uncovered | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 64...
Week In Views
Appcharge secures $58m, Fortnite returns to iOS in Australia, and the Moshi Monsters relaunch stalls | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Everyone Wants A Piece
Everything is a games platform: Part two
Duolingo, Spotify, Netflix and others make moves in gaming
New Games
New release roundup: LEGO Bluey, Dragon Spira, Once Human: RaidZone, and more
We highlight the latest new games that have broken cover over the past week
Awards Season
Gamescom LATAM 2026 opens submissions for BIG Festival Awards
Last year’s competition drew over 950 games from 71 countries
Make-a-wish
Make-A-Wish launches new initiative to grant games industry-related wishes for critically ill children
Infinite Wishes aims to create new pathways for game companies to fund wishes and spark fresh ideas
Introducing Applifters
AppLifters launches at Gamescom: All-in-one mobile growth ecosystem promises to boost game profitability by up to 50%
Following major investment, AppLifters brings user acquisition, monetisation, SDK technology, creative production, and data intelligence together in a single integrated growth platform
Big Deal
Report: AppsFlyer to be acquired in deal worth up to $4bn
Talks said to be in an advanced stage
Job News
Spin Master appoints Marc De Vellis as EVP and president of its Digital Games Creative Centre
He will oversee flagship platforms Toca Boca and PikNik
Mentorship
Supercell opens applications for AI Innovation Lab in San Francisco
Open to individuals or teams of up to three, with a cap of 20 participants
New Offerings
Hidden Door launches social role-playing platform for co-creative storytelling
Players can step into fictional worlds like Pride and Prejudice, The Wizard of Oz, and The Crow
Rewarded Ua Insight
Rewarded UA Is a strategic advantage – if you treat it that way
"If there's one thing I want gaming companies to take away, it’s this: rewarded networks aren’t just traffic sources, they’re strategic partners"
New Offerings
Discord launches social SDK for in-game voice and messaging integration
SDK gives developers access to Discord’s 200m monthly users
Avakin Life Hits Steam
After 200 million mobile users, Avakin Life is heading to Steam
"The Steam release gives us the opportunity to view and expand the experience in new ways. It’s an exciting milestone for us, and we want to thank our amazing community"
Expansions
Felicity expands to Singapore with $1m APAC growth plan
New hub will focus on high-growth markets like Vietnam and Thailand
Marvellous Mena
Dubai to host first Middle East government pavilion at Gamescom 2025
Pavilion to spotlight Dubai’s goal of becoming a top 10 global games hub by 2033
New Offerings
Xsolla unveils Unity SDK to give developers more monetisation freedom
The move is part of Xsolla’s push to boost direct-to-consumer revenue across mobile, PC, and web
Pgc Barcelona
"100% of IAP is up for hijacking" in DTC 2.0
Appcharge chief marketing officer Gil Tov-Ly spoke at PGC Barcelona about web shops, web games, alternative app stores and more
Strategic Move
Xsolla expands platform reach with SDKs for Windows Store and Epic Games Store
Partnership with Pley and Discord Bot launch expands cross-platform reach
Investment News
Arcanix secures funding to accelerate live ops platform growth
Funding will accelerate product development, early partner onboarding, and European team growth
Milestone
Fable Town surpasses $1m in monthly revenue
The merge-3 title has 2.3m installs and $7.5m in lifetime earnings
Mobile Games Awards
The Pocket Gamer Mobile Games Awards: 2025 finalists and previous winners
Meet the best in the business during Gamescom week for an evening of celebration and informal networking
Protective Partnership
Roblox asks "vigilante groups" to leave child protection to experts, AI and law enforcement
The platform is partnered with law enforcement and has AI-based Sentinel to detect signs of exploitation
Online Safety
Roblox open-sources Sentinel AI to detect harmful chat messages
Now open-source so other platforms can integrate the technology
Jobs In Games
Jobs in Games: Rababa Games' Mohammad Al-Qawasmeh on how to build a career as a programmer
In this series, we highlight the talented team members working in the games industry and how they got their break
Adaptations
Disney+ adapts hit mobile game Twisted-Wonderland into anime
Disney Twisted-Wonderland: The Animation will premiere on October 29th 2025
Job News
Ex-King CEO Riccardo Zacconi joins Layer AI board
Layer AI is used by over 200 studios including Zynga, Tripledot, and SciPlay
New Partnerships
ZBD brings real-money embedded rewards to mobile games
TapNation’s Idle Bank is among the first to integrate ZBD’s SDK
Online Safety
PlaySafe ID report: Cheating makes 42% of players consider quitting games
Study shows 71% would verify their identity to stop cheaters
Earnings Report
Mobile powers Take-Two bookings growth to $1.4bn in Q1
CEO Strauss Zelnick signals continued focus on mobile direct-to-consumer growth
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 63
The Esports World Cup unpacked and lightning strikes twice for Supercell | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 63...
Week In Views
AppLovin and Unity spar, Talofa’s fitness-first focus, and is the Online Safety Act fit for purpose? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Games
New release roundup: Talking Tom & Friends: World, Mecharashi, Farlight 84 and more
We highlight the latest new games that have broken cover and are all set to do big business
Regulations
Japan orders Apple and Google to open payment systems and level app store competition
New guidelines will take effect from December 18th 2025
Money Makers
How much direct-to-consumer revenue are mobile games publishers making?
All the major mobile games companies are talking about it. And the results are in
Milestone
Castle Duels celebrates first anniversary with 3.5m installs and $13m lifetime revenue
My.Games launches Creator Programme to reward and monetise community talent
New Partnerships
Odeeo and Claritas partner to power full-funnel measurement for in-game audio ads
The collaboration aims to direct ad budgets toward game titles
Fighting Talk
AppLovin brushes off Unity Vector challenge to ads business
"Our market penetration inside gaming is really large at this point. It's materially higher than 70%"