Building A Brand
Angry Birds: "unfair advantage", marketing strategies, and competing in the UA auction
We speak with Rovio’s VP of marketing Luis de la Camara during Pocket Gamer Connects London 2026
Clash Comeback
Clash Royale celebrates 10 years and $4.9bn in player spending after resurgence
2025 was a major comeback year for the title, bolstered by changes to daily battles, influencers and more
New Offerings
Roblox launches Incubator and Jumpstart programmes to help developers build more advanced games for its platform
The company is pushing for a new generation of Roblox experiences that go beyond the traditional look
Market Report
Mobile accounts for 55% of total games revenue in 2025 as studios shift towards retention
A new Adjust report shows day one retention across gaming apps reached 27% in 2025
Creator Crossover
PUBG Mobile teases MrBeast collab as eighth anniversary approaches
The version 4.3 update is set to launch on March 12th as part of PUBG Mobile’s eighth anniversary celebrations
Growth Markets
Why growth is moving to game markets like China, MENA and Spain
Three of the regional game sectors driving the next phase of growth in 2026
Pgc Summit San Francisco
How important is the power of a publishing label?
PGC Summit San Francisco panel asks the age old industry question: should you self-publish or use a publisher?
Us Best Of 2026
The Top 30 US Mobile Game Makers of 2026
The US movers and shakers of the last 12 months revealed!
Pgc Summit San Francisco
Discord’s plans for acquisition, retention and monetisation
Senior developer advocate Anthony Tešija discusses the messaging platform's current and upcoming features for engaging players with your game
Pgc Summit San Francisco
PGC Summit San Francisco kicks off with Second Dinner, Scopely, Discord, Helika and more
Mobile-focused one-day conference set to bring together games industry professionals as GDC week begins
Women In Games
Dr Marie-Claire Isaaman on driving gender equality in the games industry
Isaaman explains why gender equality isn't optional and how embedding fairness at every level strengths performance
Developer Support
Tech firms urge Google to abandon developer registration for apps distributed outside the Play Store
An open letter warns that the policy could undermine the historic openness of the Android ecosystem
Industry Signal
What Loom Games' $1bn exit with 20 people tells us about the future of game studio hiring
The Loom Games acquisition isn't just a great exit story. It's a signal that the games industry hasn't fully reckoned with yet
Online Safety
Türkiye proposes new regulations for digital platforms and game distributors
Digital game distributors may be required to appoint a local representative to operate in the country
Winners Revealed
Ukie reveals winners of its UK Video Game Awards 2026 alongside Hall of Fame honours
PowerWash Simulator was crowned Best UK Mobile Game at the UK Video Game Awards 2026
Trump's Tariffs
Nintendo is suing the US government over Trump’s tariffs
Nintendo’s net profit were up 51% with the Switch 2’s release, but may have seen even greater growth without tariffs in the US
Hot Five
Hot Five: Google cuts mobile games fee, AppsFlyer halts $1.9bn sale talks, and Hay Day Match unveiled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
International Women's Day
Leading with impact: Ada Mockute Jaime on growth, inclusion and global games strategy
Nordcurrent CMO Ada Mockute Jaime discusses data-driven growth and why diverse teams build stronger global games
Week In Views
UK online safety consultation raises questions for games, and Pokémon’s $10bn mobile success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Games
New release roundup: Stoneage Idle Adventure, Hatch Dragons, Angry Birds Friends, and more
We highlight the latest new games that have broken cover over the past week
Pgc Summit San Francisco
Meet Tencent, Scopely, Jam City, Discord and more at PGC Summit San Francisco
From indie developers to the biggest brands in mobile represented at the games business event on March 9th
Funding News
Cheer Games raises $4.5m pre-seed to build puzzle franchises
The studio plans to use the funding to develop new puzzle titles and expand its Barcelona team
Speaker Spotlight
Tebex's Liam Wiltshire: "New regulations quietly change who owns the player relationship"
The monetisation platform's VP and GM discusses monetisation, UGC and cross-platform gaming ahead of his PGC Summit San Francisco talk
500 Million Lifetime Downloads
Avakin Life surpasses 500 million downloads, cementing 12-year legacy as a global powerhouse
Lockwood Publishing's Avakin Life surpasses 500 million lifetime downloads, as the platform celebrates 12 years of continuous growth
New Offerings
Roblox launches AI-powered chat system that automatically rephrases inappropriate messages
The feature replaces blocked text with more respectful language while preserving the original meaning
New Offerings
Pitchify launches Pitch Direct to make pitching to publishers more transparent
The platform allows publishers to set clear criteria including budget, platform, genre and timelines
New Offerings
Mistplay launches Playtime Events to deepen engagement in rewarded ads
The new reward model blends time-based incentives with event-driven milestones
Buyout Concerns
AppsFlyer halts $1.9bn sale talks after private equity bidders seek revised terms
Talks with Apollo and Fortissimo Capital broke down as market pressure weighed on software company valuations
Company Restructure
nDreams proposes restructuring with 78 roles at risk and two studios set to close
VR developer plans to close Near Light and Compass studios
Industry Insights
Lessons in mastering live ops from Marvel Snap
Ethan Levy and Matt Ricchetti share insights for running live ops across platforms and keeping players coming back
All Stars Arrives
Making Candy Crush All Stars match ready with fresh mechanics and first official partnership
Senior game designer Dasha Mironava and principal games designer Therese Sander share details on All Stars’ design philosophy, new multiplier mechanic and Life Savers partnership
Pokemon Pocket
Pokémon TCG Pocket hits six-month high as franchise turns 30 years old
The digital card game generated $4.7m on February 27th, its highest sum since August 2025
New Offerings
Ofcom invites small games studios to workshop on navigating regulation
Regulator seeks feedback from early-stage developers on compliance challenges
New Offerings
Former PlayStation and Xbox hiring lead launches Rocket Game Talent
New boutique firm aims to help studios scale hiring operations
Market Report
Mobile games host three times more malicious ads than other apps says AppHarbr
One in every 58 ads in mobile games is malicious, AppHarbr report finds
Acqusitions
Open World acquires Drope.me to scale creator-driven games marketing
Acquisition expands Open World’s ability to run large-scale creator campaigns
Pgc Summit San Francisco
Helika is building the AI Publishing Engine game studios never had
Game development was democratised. Publishing wasn’t. Helika is going to fix that
Speaker Spotlight
BLKBOX.ai CEO Athar Zia talks marketing trends, ad failure rates and the future of AI
Zia gives insights into the current mobile marketing landscape ahead of his PGC San Francisco Summit talk on March 9th, 2026.
New Deal
Google cuts fees for mobile apps and games
Fortnite is set to return to Google Play as Epic settles worldwide legal disputes - though a revised US court injunction settlement is still pending
Rethink Liveops At Gdc
ThinkingData Summit: Global studios coming together to rethink live ops and data during GDC
Register for the ThinkingData Summit or sign up and receive the post-event recap series.
Security Review
Report: Trump administration reviews Tencent gaming investments over security concerns
Officials are assessing whether the company’s investments pose potential national security risks.
Industry Insights
How Gossip Harbor builds live ops from day one
Balancy breaks down Gossip Harbor’s approach to onboarding players through live ops
Pgc London Live!
Industry, AI and everything in-between - Seven fabulous fireside chats from PGC London 2026
HyprMX have managed to capture some of the excitement and energy from the pioneers and business leaders at PGC London 2026. Here are seven of the very best
Job News
Beyond The Pixels strengthens leadership ahead of its debut title Astro Burn
Former Fnatic and GIANTX CEO Wouter Sleijffers joins the studio as chief operating officer
Making Matches
Hay Day Match is the latest match-3 attempt for Supercell’s IP
Supercell’s Hay Day Pop was cancelled in 2020, but Hay Day Match is being made by Playabit
Aurora Award
Aurora Awards Europe - nominations now open!
Celebrating the women of the European games industry this summer at PG Connects Barcelona 2026
Finding Funds
Antihero Studios raises $4.5m in seed funding ahead of Misfitz open alpha
a16z Speedrun and Laton Ventures led the round
Pgc Summit Malmo
Nordic Networking? Come meet PGC Summit Malmö 2026 this May 27th and 28th
Meeting-centric summit purely focused on boosting business opportunities for games professionals
Funding News
Istanbul-based Vento Games secures $4m to scale family-friendly mobile puzzle portfolio
Funding will support talent expansion and accelerate the rollout of new brain-building puzzle titles
Child Safety
UK consultation on kids’ online lives: what the video games industry needs to know
Celia Pontin explains the UK government’s consultation on keeping children safe online