Company Profile
-
Website
-
Twitter
-
Facebook
About
Description
Previously Costa Rica strategically positioned itself as a destination brand, emphasizing its natural beauty, the happiness of its people, and an authentic experience.
A comprehensive perception study in 79 countries revealed that Costa Rica was seen as a green nation with global connectivity potential. Consulting a pioneering company, they crafted the nation brand, “esencial Costa Rica“. Subsequently, “esencial Costa Rica” was officially established as the nation’s brand via a presidential decree, in 2013, after years of research and positioning efforts. International outreach and visibility were prioritized through participation in trade fairs, embassies, commercial missions, and events.
The creation of a licensing protocol and the formation of the Inter-institutional Committee of the Nation Brand, involving key organizations, further reinforced the strategic initiative.
Company Coverage
There's currently no content listed for Essential Costa Rica contact us if you have any news about this company.
Top Stories
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Events
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |