Analytics

Article Types

News Jul 23rd, 2018

Keywords snaps up predictive analytics outfit Yokozuna Data from Silicon Studio in $1.5m deal

Draws on AI and machine learning tech

News Jun 7th, 2018

GameAnalytics continues APAC expansion with new office in India

The move is the mobile analytics firms second expansion in the region following an office opening in China in 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

Analyse the flow

Japanese App Annie competitor Fuller raises $4 million from Sega and others to go international

News Jul 20th, 2016

Japanese App Annie competitor Fuller raises $4 million from Sega and others to go international

Expanding analytics and making apps easy

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When it comes to analytics, indies should "screw the forest and look at the trees"

News Sep 22nd, 2015

When it comes to analytics, indies should "screw the forest and look at the trees"

Joel Johnson on asking the right questions

Mech Mocha on why Indian indies have to get smart about the "other stuff" in F2P games

News Aug 31st, 2015

Mech Mocha on why Indian indies have to get smart about the "other stuff" in F2P games

It's not just about the game

News May 26th, 2015

Metaps and Hakuhodo creating UA tools for tracking power of TV commercials

Japanese companies join forces to delve into TV marketing analytics.

As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD

Interview Dec 2nd, 2014

As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD

Shawn Bonham on the influence of re-engagement

News Nov 28th, 2014

Adways China links with beBit to crack Chinese mobile advertising market

Knowledge is power

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West heads east: Tapjoy acquires Korean analytics platform 5Rocks

News Aug 7th, 2014

West heads east: Tapjoy acquires Korean analytics platform 5Rocks

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