Going Global

Article Types

MiHoYo launches new international HoYoverse brand News Feb 16th, 2022

MiHoYo launches new international HoYoverse brand

Keeping the MiHoYo name in China

After 500 million hypercasual downloads in China, Ohayoo looks to go global News Apr 12th, 2021

After 500 million hypercasual downloads in China, Ohayoo looks to go global

Looking to expand to the global market

Why the best is yet to come for Asian powerhouse Nexon Interview Aug 17th, 2020

Why the best is yet to come for Asian powerhouse Nexon

CEO Owen Mahoney talks geopolitics and secular shifts

SINoALICE to be self-published by Pokelabo in the West in July 2020 News Mar 23rd, 2020

SINoALICE to be self-published by Pokelabo in the West in July 2020

Nexon reverts publishing rights outside of Asia to the developer

Ambitious Chinese publisher YOOZOO on its relentless vision for global success Interview Dec 24th, 2019

Ambitious Chinese publisher YOOZOO on its relentless vision for global success

Investing heavily in AI, esports and India

Tencent reportedly looking to use Nintendo IP as it expands internationally News Nov 11th, 2019

Tencent reportedly looking to use Nintendo IP as it expands internationally

May focus on a female audience

Korean top grosser The King Of Fighters Allstar launches globally News Oct 22nd, 2019

Korean top grosser The King Of Fighters Allstar launches globally

100 million fighters have been collected so far

How NadiaSoft plans to mix Eastern and Western influencers for global appeal Interview May 17th, 2018

How NadiaSoft plans to mix Eastern and Western influencers for global appeal

The new IP will feature an array of gods and heroes from Greece, China and more

Ubisoft wants to make China its second-largest market as it pushes harder into Asia News Sep 26th, 2017

Ubisoft wants to make China its second-largest market as it pushes harder into Asia

Eyes global expansion, new tech, and keeping Vivendi out

GREE partners with Crunchyroll and Sumitomo to globally distribute games based on Japanese anime News Aug 31st, 2017

GREE partners with Crunchyroll and Sumitomo to globally distribute games based on Japanese anime

Is it Wrong to Try to Pick Up Girls in a Dungeon? Memoria Freese goes first

What happens when global expansion goes bad: A cautionary tale from Japan Data & Research Jul 10th, 2017

What happens when global expansion goes bad: A cautionary tale from Japan

What GungHo and Mixi learned from GREE and DeNA

Chinese e-commerce giant Alibaba invests $145 million in new global mobile game distribution venture News Mar 17th, 2017

Chinese e-commerce giant Alibaba invests $145 million in new global mobile game distribution venture

Partners with four studios for Global Strategic Alliance of Game Distribution

Netmarble reveals plans to launch Lineage 2: Revolution worldwide after huge South Korea success News Mar 2nd, 2017

Netmarble reveals plans to launch Lineage 2: Revolution worldwide after huge South Korea success

Specially designed versions for China, Japan, and the West

Com2uS posts record year for sales and profits as it pushes further into the global market News Feb 13th, 2017

Com2uS posts record year for sales and profits as it pushes further into the global market

86% of sales were generated outside of Korea

Mixi suspends Monster Strike's US marketing; pivots to focus on China News Aug 16th, 2016

Mixi suspends Monster Strike's US marketing; pivots to focus on China

Competitive beast

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