The New Rules of In-Game Advertising
Events
| Game Carnival (Online) | Oct 26th | |
| Games Gathering 2020 | Dec 3rd | |
| Game Connection Europe | Europe | Dec 9th |
| Game Connection Asia | Asia | Dec 9th |
| Taipei Game Show 2021 (Online & Offline) | Asia | Jan 28th |
| Pocket Gamer Connects Digital #5 (Online) | Feb 8th |
Featured Comments & Opinions
Yodo1’s guide to publishing your mobile game in China, part 2: content and system changes
Part two of Yodo1's short series on how to publish in China
Ambitious Chinese publisher YOOZOO on its relentless vision for global success
Investing heavily in AI, esports and India
IronSource's Sandra Schneider on using ads to improve retention and monetisation
"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"
Latest Comments & Opinions
Android app stores in China: many stores, one solution
Yodo1 discusses the different app stores in China and how to get listed on them
"The future of remote work is going to be hybrid," says Yodo1 AI team leader Christopher Dossman
"Imagine teleporting instantly from a crowded, busy office to a secluded mountain retreat or an exciting city."
Netmarble US president discusses how BTS Universe Story came to light
"The pandemic has been a challenge for everyone but we are fortunate to have been able to adapt quickly"
The Big Indie interviews: IDEA Games tells us about making a new kind of word game in OtherWordly
Michael Douma discusses coming 3rd at our Digital Big Indie Pitch in August
The Big Indie Interviews: We sit down with Battlebrew's Shawn Toh to discuss cooking up a successful indie studio
Shawn Toh discusses coming 2nd at our Digital Big Indie Pitch in August
Dragalia Lost game director Yuji Okada on the two-year success of Nintendo's hidden gem
"We have over 100 people working on the project."
How a last-minute university course switch lead Tom Van Dam to ByteDance and China
"I felt that I shouldn't do something too similar to what I enjoyed as a hobby, so overnight I applied for Economics and Finance instead."
Unprecedented growth in China's HTML5 games market: WeChat Mini Game revenue up 18%
Yodo1 explores the growing world of WeChat Mini Games
Hasbro's My Little Pony IP engages millions of fans in prominent Chinese mobile game
Yodo1 details how it brought the iconic IP to Mini World
Remote Working: Yoozoo narrative director Dylan Cole on the lessons the US can learn from China
"It's no secret that US work culture chews people up - especially in the games industry"
POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino
"I’ve sadly had my fair share of horror stories to tell both as a woman and a Filipino"
How to improve your mobile game monetization strategy with AI
Yodo1 explains the benefits of using AI in your monetisation
The art of improving your community engagement
Yodo1 looks at getting your players even more involved
What game developers need to know about China's local server requirements
Yodo1 explores the world of local servers and breaks down the advantages of using them
Three minutes with Nexon
Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy