Monetisation

Article Types

Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

Loot box design 2.0: Complying with China's new rules Comment & Opinion May 7th, 2019

Loot box design 2.0: Complying with China's new rules

The Yodo1 team discusses the latest changes and offers help on figuring out your best strategy for legal monetisation in the country

Nintendo urges mobile partners to not focus on player spending News Mar 6th, 2019

Nintendo urges mobile partners to not focus on player spending

Mario maker does not want to be seen as greedy

China's regulatory roadblocks stop most downloaded game PUBG Mobile from making money News Sep 14th, 2018

China's regulatory roadblocks stop most downloaded game PUBG Mobile from making money

Despite 100 million downloads and 50 million active users, there are no IAPs

1 South Korea’s FTC deals out fines to Nexon, Netmarble and NextFloor over misleading loot box promotions News Apr 10th, 2018

South Korea’s FTC deals out fines to Nexon, Netmarble and NextFloor over misleading loot box promotions

Nexon Korea hit by $887,000 penalty

4 How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

IAPs from the players' perspective

1 It’s got millions of downloads but what is NetEase's plan to monetise its PlayerUnknown's Battlegrounds clones? Comment & Opinion Dec 1st, 2017

It’s got millions of downloads but what is NetEase's plan to monetise its PlayerUnknown's Battlegrounds clones?

First move advantage on hold

2 How does Lords Mobile monetise? The IAP Inspector Nov 6th, 2017

How does Lords Mobile monetise?

IAPs from the players' perspective

2 A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye Comment & Opinion Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

Exclusive currencies and limited gachas don't stop this game from being fun

How does Tencent's mobile MOBA Strike of Kings monetise? The IAP Inspector May 12th, 2017

How does Tencent's mobile MOBA Strike of Kings monetise?

IAPs from the players' perspective

How does Star Wars: Force Arena monetise? The IAP Inspector Jan 13th, 2017

How does Star Wars: Force Arena monetise?

IAPs from the players' perspective

Live ops at EA is about making stolen moments count Interview Nov 24th, 2016

Live ops at EA is about making stolen moments count

We talk live games and monetising Indian users

The story behind India’s first games company and the industry’s rapid rise Interview Nov 17th, 2016

The story behind India’s first games company and the industry’s rapid rise

From 1997 to 2016, how has the Indian games industry progressed?

Western devs must get better at F2P before Chinese giants steal their players, says NetEase's Tom van Dam Comment & Opinion Sep 27th, 2016

Western devs must get better at F2P before Chinese giants steal their players, says NetEase's Tom van Dam

Great game design can't overcome F2P naivety

Six hacks to crack the app monetization code in Asia Comment & Opinion Aug 23rd, 2016

Six hacks to crack the app monetization code in Asia

How to pick your approach to monetising Eastern users

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