App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,199,967

Total Inactive Apps (no longer available for download): 213,932

Total Apps Seen in US App Store: 4,413,899

Number of Active Publishers in the US App Store: 1,116,209

Count of application submissionsDetails

This Month (Apps): 17,574 ( 703 / day )

This Month (Games): 2,606 ( 104 / day )

This Month (Total): 20,180 ( 807 / day )

Application price distributionDetails

Current Average App Price: $0.98

Current Average Game Price: $0.51

Current Average Overall Price: $0.87

Application Category DistributionDetails

Most Popular Categories

  1. Games (933,314 active)
  2. Business (424,811 active)
  3. Education (364,631 active)
  4. Lifestyle (362,098 active)
  5. Utilities (251,064 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,199,967

Total Inactive Apps (no longer available for download): 213,932

Total Apps Seen in US App Store: 4,413,899

Number of Active Publishers in the US App Store: 1,116,209

Count of Active Applications By Month
Month # Apps # Games # Total
2020-01 3,266,591 933,376 4,199,967
2019-12 3,246,556 930,352 4,176,908
2019-11 3,213,937 924,962 4,138,899
2019-10 3,182,220 920,445 4,102,665
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2020-01 17,574 2,606 20,180 807
2019-12 27,403 4,641 32,044 1,034
2019-11 31,695 4,635 36,330 1,172
2019-10 37,115 5,313 42,428 1,369
2019-09 79,077 10,956 90,033 2,904
2019-08 7,998 1,165 9,163 296
2019-07 5,586 881 6,467 209
2019-06 28,103 3,888 31,991 1,032
2019-05 30,231 3,770 34,001 1,097
2019-04 25,620 3,566 29,186 941
2019-03 27,040 3,658 30,698 990
2019-02 22,618 3,286 25,904 836
2019-01 26,103 3,414 29,517 952
2018-12 23,269 3,510 26,779 864
2018-11 23,272 3,518 26,790 864
2018-10 25,184 3,652 28,836 930
2018-09 27,290 3,777 31,067 1,002
2018-08 34,793 5,289 40,082 1,293
2018-07 31,598 4,673 36,271 1,170
2018-06 15,472 2,754 18,226 588
2018-05 15,864 3,054 18,918 610
2018-04 23,916 4,199 28,115 907
2018-03 26,119 4,266 30,385 980
2018-02 22,848 3,908 26,756 863
2018-01 24,983 4,991 29,974 967
2017-12 24,488 5,295 29,783 961
2017-11 24,494 4,796 29,290 945
2017-10 26,622 5,436 32,058 1,034
2017-09 24,029 4,743 28,772 928
2017-08 26,358 5,831 32,189 1,038
2017-07 24,377 5,612 29,989 967
2017-06 27,849 6,227 34,076 1,099
2017-05 30,323 7,387 37,710 1,216
2017-04 28,090 7,827 35,917 1,159
2017-03 31,441 7,959 39,400 1,271
2017-02 26,156 6,530 32,686 1,054
2017-01 39,485 11,253 50,738 1,637
2016-12 59,436 25,923 85,359 2,754
2016-11 57,651 23,774 81,425 2,627
2016-10 59,434 23,622 83,056 2,679
2016-09 114,306 46,821 161,127 5,198
2016-08 5,362 4,512 9,874 319
2016-07 46,382 25,745 72,127 2,327
2016-06 56,847 26,748 83,595 2,697
2016-05 53,147 25,280 78,427 2,530
2016-04 53,298 22,624 75,922 2,449
2016-03 49,950 20,077 70,027 2,259
2016-02 41,463 16,112 57,575 1,857
2016-01 51,175 19,242 70,417 2,272
2015-12 41,544 17,487 59,031 1,904
2015-11 43,058 14,487 57,545 1,856
2015-10 40,457 13,960 54,417 1,755
2015-09 36,911 12,954 49,865 1,609
2015-08 39,849 15,017 54,866 1,770
2015-07 43,524 15,274 58,798 1,897
2015-06 39,863 13,527 53,390 1,722
2015-05 43,436 14,959 58,395 1,884
2015-04 32,351 11,302 43,653 1,408
2015-03 35,284 12,299 47,583 1,535
2015-02 32,065 11,347 43,412 1,400
2015-01 35,761 12,087 47,848 1,543
2014-12 31,347 13,157 44,504 1,436
2014-11 35,612 12,572 48,184 1,554
2014-10 32,967 11,417 44,384 1,432
2014-09 26,881 10,401 37,282 1,203
2014-08 32,825 13,137 45,962 1,483
2014-07 35,286 12,603 47,889 1,545
2014-06 33,047 11,759 44,806 1,445
2014-05 34,379 12,479 46,858 1,512
2014-04 34,219 13,129 47,348 1,527
2014-03 30,780 13,120 43,900 1,416
2014-02 24,304 7,815 32,119 1,036
2014-01 30,869 7,302 38,171 1,231
2013-12 27,849 9,129 36,978 1,193
2013-11 30,244 8,753 38,997 1,258
2013-10 29,580 7,667 37,247 1,202
2013-09 26,454 6,654 33,108 1,068
2013-08 23,622 6,649 30,271 976
2013-07 26,195 6,651 32,846 1,060
2013-06 23,440 5,343 28,783 928
2013-05 25,914 5,947 31,861 1,028
2013-04 25,346 5,947 31,293 1,009
2013-03 23,713 5,464 29,177 941
2013-02 21,666 4,636 26,302 848
2013-01 23,575 4,940 28,515 920
2012-12 21,869 5,838 27,707 894
2012-11 26,723 5,569 32,292 1,042
2012-10 20,103 4,146 24,249 782
2012-09 21,065 4,479 25,544 824
2012-08 19,070 4,187 23,257 750
2012-07 14,366 3,196 17,562 567
2012-06 17,569 3,738 21,307 687
2012-05 20,192 4,206 24,398 787
2012-04 18,703 4,028 22,731 733
2012-03 19,011 3,952 22,963 741
2012-02 16,250 3,532 19,782 638
2012-01 16,252 3,425 19,677 635
2011-12 16,973 4,652 21,625 698
2011-11 15,539 3,286 18,825 607
2011-10 14,975 3,355 18,330 591
2011-09 14,803 3,226 18,029 582
2011-08 14,207 3,143 17,350 560
2011-07 11,754 2,735 14,489 467
2011-06 12,964 2,804 15,768 509
2011-05 12,828 2,507 15,335 495
2011-04 13,083 2,710 15,793 509
2011-03 15,578 3,287 18,865 609
2011-02 14,613 3,057 17,670 570
2011-01 15,055 2,833 17,888 577
2010-12 20,311 4,034 24,345 785
2010-11 14,173 2,254 16,427 530
2010-10 15,985 2,490 18,475 596
2010-09 13,065 1,925 14,990 484
2010-08 14,801 2,329 17,130 553
2010-07 14,313 2,098 16,411 529
2010-06 13,521 2,128 15,649 505
2010-05 12,352 1,761 14,113 455
2010-04 13,314 2,612 15,926 514
2010-03 13,278 1,799 15,077 486
2010-02 11,746 1,854 13,600 439
2010-01 11,496 1,521 13,017 420
2009-12 14,098 2,306 16,404 529
2009-11 6,937 1,434 8,371 270
2009-10 6,291 1,386 7,677 248
2009-09 6,677 1,424 8,101 261
2009-08 5,778 1,214 6,992 226
2009-07 5,253 1,007 6,260 202
2009-06 4,888 981 5,869 189
2009-05 3,822 923 4,745 153
2009-04 3,894 946 4,840 156
2009-03 3,514 791 4,305 139
2009-02 3,203 727 3,930 127
2009-01 2,389 570 2,959 95
2008-12 1,925 546 2,471 80
2008-11 1,531 448 1,979 64
2008-10 1,404 416 1,820 59
2008-09 969 321 1,290 42
2008-08 749 242 991 32
2008-07 745 257 1,002 32
Unknown 0 1 1 -
Total 3,443,118 970,753 4,413,871 1,050

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,694,885 768,624 3,463,509 82.47%
0.99 238,326 86,308 324,634 7.73%
1.99 107,152 33,219 140,371 3.34%
2.99 71,602 23,480 95,082 2.26%
3.99 33,188 5,194 38,382 0.91%
4.99 41,457 7,826 49,283 1.17%
5.99 9,453 965 10,418 0.25%
6.99 8,055 1,331 9,386 0.22%
7.99 6,426 322 6,748 0.16%
8.99 3,777 266 4,043 0.10%
9.99 18,373 2,783 21,156 0.50%
10.99 1,305 169 1,474 0.04%
11.99 1,562 210 1,772 0.04%
12.99 1,949 65 2,014 0.05%
13.99 1,550 72 1,622 0.04%
14.99 3,259 229 3,488 0.08%
15.99 623 34 657 0.02%
16.99 600 14 614 0.01%
17.99 626 54 680 0.02%
18.99 486 22 508 0.01%
19.99 6,501 1,237 7,738 0.18%
20.99 379 19 398 0.01%
21.99 411 9 420 0.01%
22.99 283 17 300 0.01%
23.99 205 19 224 0.01%
24.99 1,514 56 1,570 0.04%
25.99 259 5 264 0.01%
26.99 219 25 244 0.01%
27.99 227 4 231 0.01%
28.99 166 17 183 0.00%
29.99 2,083 102 2,185 0.05%
30.99 110 6 116 0.00%
31.99 119 3 122 0.00%
32.99 89 6 95 0.00%
33.99 115 2 117 0.00%
34.99 341 8 349 0.01%
35.99 164 12 176 0.00%
36.99 62 3 65 0.00%
37.99 139 3 142 0.00%
38.99 73 4 77 0.00%
39.99 874 61 935 0.02%
40.99 86 3 89 0.00%
41.99 58 2 60 0.00%
42.99 51 2 53 0.00%
43.99 40 21 61 0.00%
44.99 269 12 281 0.01%
45.99 41 2 43 0.00%
46.99 41 8 49 0.00%
47.99 47 3 50 0.00%
48.99 96 2 98 0.00%
49.99 1,259 60 1,319 0.03%
54.99 211 5 216 0.01%
59.99 368 11 379 0.01%
64.99 215 8 223 0.01%
69.99 256 13 269 0.01%
74.99 183 3 186 0.00%
79.99 271 7 278 0.01%
84.99 57 3 60 0.00%
89.99 172 11 183 0.00%
94.99 75 4 79 0.00%
99.99 798 125 923 0.02%
109.99 49 3 52 0.00%
119.99 96 4 100 0.00%
124.99 46 1 47 0.00%
129.99 74 4 78 0.00%
139.99 55 5 60 0.00%
149.99 205 16 221 0.01%
159.99 44 1 45 0.00%
169.99 42 1 43 0.00%
174.99 17 2 19 0.00%
179.99 45 90 135 0.00%
189.99 31 1 32 0.00%
199.99 217 22 239 0.01%
209.99 17 1 18 0.00%
219.99 31 2 33 0.00%
229.99 19 1 20 0.00%
239.99 23 1 24 0.00%
249.99 85 2 87 0.00%
299.99 151 12 163 0.00%
349.99 1,396 92 1,488 0.04%
399.99 70 1 71 0.00%
449.99 27 0 27 0.00%
499.99 76 0 76 0.00%
599.99 22 1 23 0.00%
699.99 24 0 24 0.00%
799.99 14 0 14 0.00%
899.99 11 0 11 0.00%
999.99 123 8 131 0.00%
Total # apps: 3,266,591 933,381 4,199,972  
Total cost to buy all apps: $3,190,507.94 $472,512.43 $3,663,020.37  
Average App Price $0.98 $0.51 $0.87  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 933,314 22.22%
Business 424,811 10.11%
Education 364,631 8.68%
Lifestyle 362,098 8.62%
Utilities 251,064 5.98%
Entertainment 244,824 5.83%
Travel 161,377 3.84%
Food & Drink 143,504 3.42%
Health & Fitness 140,035 3.33%
Productivity 126,535 3.01%
Book 103,418 2.46%
Finance 102,086 2.43%
Music 98,348 2.34%
Social Networking 94,372 2.25%
Shopping 94,094 2.24%
Sports 90,224 2.15%
Photo & Video 85,703 2.04%
Reference 84,115 2.00%
Medical 80,796 1.92%
News 77,780 1.85%
Stickers 50,144 1.19%
Navigation 46,005 1.10%
Catalogs 18,005 0.43%
Weather 10,918 0.26%
Magazines & Newspapers 2,617 0.06%
Graphics & Design 2,554 0.06%
Developer Tools 2,323 0.06%
Photography 2,007 0.05%
Video 1,927 0.05%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 4,199,635