App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,247,802

Total Inactive Apps (no longer available for download): 213,926

Total Apps Seen in US App Store: 4,461,728

Number of Active Publishers in the US App Store: 1,138,946

Count of application submissionsDetails

This Month (Apps): 1,281 ( 107 / day )

This Month (Games): 293 ( 24 / day )

This Month (Total): 1,574 ( 131 / day )

Application price distributionDetails

Current Average App Price: $0.97

Current Average Game Price: $0.51

Current Average Overall Price: $0.87

Application Category DistributionDetails

Most Popular Categories

  1. Games (940,805 active)
  2. Business (428,856 active)
  3. Education (369,045 active)
  4. Lifestyle (366,225 active)
  5. Utilities (255,827 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,247,802

Total Inactive Apps (no longer available for download): 213,926

Total Apps Seen in US App Store: 4,461,728

Number of Active Publishers in the US App Store: 1,138,946

Count of Active Applications By Month
Month # Apps # Games # Total
2020-07 3,306,935 940,867 4,247,802
2020-06 3,305,730 940,615 4,246,345
2020-05 3,301,186 939,649 4,240,835
2020-04 3,295,593 938,478 4,234,071
2020-03 3,288,358 937,071 4,225,429
2020-02 3,280,629 935,633 4,216,262
2020-01 3,272,562 934,240 4,206,802
2019-12 3,246,556 930,352 4,176,908
2019-11 3,213,937 924,962 4,138,899
2019-10 3,182,220 920,445 4,102,665
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
2000-01 0 0 0
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2020-07 1,281 293 1,574 131
2020-06 4,784 1,045 5,829 188
2020-05 5,601 1,163 6,764 218
2020-04 7,253 1,417 8,670 280
2020-03 7,746 1,441 9,187 296
2020-02 9,128 1,599 10,727 346
2020-01 22,415 3,256 25,671 828
2019-12 27,336 4,637 31,973 1,031
2019-11 31,688 4,637 36,325 1,172
2019-10 37,106 5,302 42,408 1,368
2019-09 79,043 10,941 89,984 2,903
2019-08 8,000 1,179 9,179 296
2019-07 5,588 888 6,476 209
2019-06 28,098 3,886 31,984 1,032
2019-05 30,217 3,769 33,986 1,096
2019-04 25,614 3,564 29,178 941
2019-03 27,031 3,658 30,689 990
2019-02 22,629 3,286 25,915 836
2019-01 26,101 3,413 29,514 952
2018-12 23,264 3,509 26,773 864
2018-11 23,266 3,517 26,783 864
2018-10 25,179 3,650 28,829 930
2018-09 27,284 3,775 31,059 1,002
2018-08 34,787 5,288 40,075 1,293
2018-07 31,591 4,670 36,261 1,170
2018-06 15,469 2,755 18,224 588
2018-05 15,864 3,054 18,918 610
2018-04 23,915 4,199 28,114 907
2018-03 26,119 4,265 30,384 980
2018-02 22,847 3,907 26,754 863
2018-01 24,978 4,991 29,969 967
2017-12 24,492 5,293 29,785 961
2017-11 24,494 4,794 29,288 945
2017-10 26,617 5,437 32,054 1,034
2017-09 24,027 4,747 28,774 928
2017-08 26,353 5,832 32,185 1,038
2017-07 24,370 5,610 29,980 967
2017-06 27,847 6,223 34,070 1,099
2017-05 30,326 7,385 37,711 1,216
2017-04 28,094 7,826 35,920 1,159
2017-03 31,438 7,957 39,395 1,271
2017-02 26,154 6,528 32,682 1,054
2017-01 39,484 11,253 50,737 1,637
2016-12 59,427 25,919 85,346 2,753
2016-11 57,645 23,767 81,412 2,626
2016-10 59,427 23,617 83,044 2,679
2016-09 114,297 46,812 161,109 5,197
2016-08 5,361 4,512 9,873 318
2016-07 46,380 25,742 72,122 2,327
2016-06 56,842 26,743 83,585 2,696
2016-05 53,143 25,276 78,419 2,530
2016-04 53,297 22,619 75,916 2,449
2016-03 49,947 20,073 70,020 2,259
2016-02 41,459 16,110 57,569 1,857
2016-01 51,173 19,239 70,412 2,271
2015-12 41,541 17,487 59,028 1,904
2015-11 43,053 14,484 57,537 1,856
2015-10 40,457 13,957 54,414 1,755
2015-09 36,909 12,952 49,861 1,608
2015-08 39,849 15,016 54,865 1,770
2015-07 43,522 15,272 58,794 1,897
2015-06 39,861 13,527 53,388 1,722
2015-05 43,434 14,958 58,392 1,884
2015-04 32,349 11,300 43,649 1,408
2015-03 35,281 12,298 47,579 1,535
2015-02 32,064 11,343 43,407 1,400
2015-01 35,761 12,087 47,848 1,543
2014-12 31,347 13,155 44,502 1,436
2014-11 35,612 12,570 48,182 1,554
2014-10 32,966 11,416 44,382 1,432
2014-09 26,880 10,400 37,280 1,203
2014-08 32,825 13,135 45,960 1,483
2014-07 35,284 12,603 47,887 1,545
2014-06 33,047 11,759 44,806 1,445
2014-05 34,379 12,479 46,858 1,512
2014-04 34,219 13,128 47,347 1,527
2014-03 30,780 13,119 43,899 1,416
2014-02 24,304 7,815 32,119 1,036
2014-01 30,869 7,302 38,171 1,231
2013-12 27,848 9,128 36,976 1,193
2013-11 30,244 8,753 38,997 1,258
2013-10 29,580 7,666 37,246 1,201
2013-09 26,454 6,653 33,107 1,068
2013-08 23,622 6,647 30,269 976
2013-07 26,195 6,651 32,846 1,060
2013-06 23,439 5,343 28,782 928
2013-05 25,913 5,947 31,860 1,028
2013-04 25,346 5,947 31,293 1,009
2013-03 23,713 5,463 29,176 941
2013-02 21,666 4,636 26,302 848
2013-01 23,575 4,940 28,515 920
2012-12 21,869 5,838 27,707 894
2012-11 26,722 5,570 32,292 1,042
2012-10 20,103 4,146 24,249 782
2012-09 21,065 4,479 25,544 824
2012-08 19,070 4,187 23,257 750
2012-07 14,366 3,196 17,562 567
2012-06 17,568 3,738 21,306 687
2012-05 20,193 4,205 24,398 787
2012-04 18,703 4,028 22,731 733
2012-03 19,011 3,952 22,963 741
2012-02 16,250 3,532 19,782 638
2012-01 16,252 3,425 19,677 635
2011-12 16,973 4,652 21,625 698
2011-11 15,539 3,286 18,825 607
2011-10 14,976 3,355 18,331 591
2011-09 14,803 3,226 18,029 582
2011-08 14,208 3,143 17,351 560
2011-07 11,755 2,735 14,490 467
2011-06 12,964 2,806 15,770 509
2011-05 12,829 2,507 15,336 495
2011-04 13,083 2,710 15,793 509
2011-03 15,576 3,287 18,863 608
2011-02 14,613 3,057 17,670 570
2011-01 15,055 2,833 17,888 577
2010-12 20,311 4,034 24,345 785
2010-11 14,173 2,254 16,427 530
2010-10 15,985 2,490 18,475 596
2010-09 13,065 1,925 14,990 484
2010-08 14,801 2,329 17,130 553
2010-07 14,313 2,098 16,411 529
2010-06 13,521 2,128 15,649 505
2010-05 12,352 1,761 14,113 455
2010-04 13,314 2,612 15,926 514
2010-03 13,278 1,799 15,077 486
2010-02 11,746 1,854 13,600 439
2010-01 11,496 1,521 13,017 420
2009-12 14,098 2,306 16,404 529
2009-11 6,936 1,434 8,370 270
2009-10 6,291 1,386 7,677 248
2009-09 6,677 1,424 8,101 261
2009-08 5,778 1,214 6,992 226
2009-07 5,253 1,007 6,260 202
2009-06 4,888 981 5,869 189
2009-05 3,822 923 4,745 153
2009-04 3,894 946 4,840 156
2009-03 3,514 791 4,305 139
2009-02 3,203 727 3,930 127
2009-01 2,389 570 2,959 95
2008-12 1,925 546 2,471 80
2008-11 1,531 448 1,979 64
2008-10 1,403 416 1,819 59
2008-09 969 321 1,290 42
2008-08 745 242 987 32
2008-07 736 257 993 32
2000-01 1 0 1 0
Unknown 0 1 1 -
Total 3,483,458 978,242 4,461,700 1,011

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,729,159 774,840 3,503,999 82.49%
0.99 240,987 86,986 327,973 7.72%
1.99 108,375 33,458 141,833 3.34%
2.99 72,274 23,645 95,919 2.26%
3.99 33,468 5,264 38,732 0.91%
4.99 41,868 7,875 49,743 1.17%
5.99 9,557 991 10,548 0.25%
6.99 8,136 1,326 9,462 0.22%
7.99 6,501 326 6,827 0.16%
8.99 3,833 263 4,096 0.10%
9.99 18,496 2,797 21,293 0.50%
10.99 1,320 171 1,491 0.04%
11.99 1,575 211 1,786 0.04%
12.99 1,975 67 2,042 0.05%
13.99 1,559 75 1,634 0.04%
14.99 3,260 225 3,485 0.08%
15.99 639 35 674 0.02%
16.99 605 20 625 0.01%
17.99 641 55 696 0.02%
18.99 493 24 517 0.01%
19.99 6,589 1,239 7,828 0.18%
20.99 382 20 402 0.01%
21.99 423 9 432 0.01%
22.99 287 17 304 0.01%
23.99 207 19 226 0.01%
24.99 1,527 57 1,584 0.04%
25.99 263 5 268 0.01%
26.99 225 36 261 0.01%
27.99 230 4 234 0.01%
28.99 170 17 187 0.00%
29.99 2,113 102 2,215 0.05%
30.99 112 6 118 0.00%
31.99 126 4 130 0.00%
32.99 93 7 100 0.00%
33.99 117 2 119 0.00%
34.99 345 8 353 0.01%
35.99 168 12 180 0.00%
36.99 63 3 66 0.00%
37.99 142 3 145 0.00%
38.99 74 4 78 0.00%
39.99 878 60 938 0.02%
40.99 87 3 90 0.00%
41.99 57 2 59 0.00%
42.99 53 2 55 0.00%
43.99 40 21 61 0.00%
44.99 278 8 286 0.01%
45.99 43 2 45 0.00%
46.99 41 8 49 0.00%
47.99 44 3 47 0.00%
48.99 97 2 99 0.00%
49.99 1,273 60 1,333 0.03%
54.99 212 5 217 0.01%
59.99 367 11 378 0.01%
64.99 217 8 225 0.01%
69.99 260 13 273 0.01%
74.99 186 3 189 0.00%
79.99 273 7 280 0.01%
84.99 58 3 61 0.00%
89.99 178 11 189 0.00%
94.99 75 12 87 0.00%
99.99 809 129 938 0.02%
109.99 50 3 53 0.00%
119.99 96 4 100 0.00%
124.99 47 1 48 0.00%
129.99 79 4 83 0.00%
139.99 56 5 61 0.00%
149.99 206 16 222 0.01%
159.99 45 1 46 0.00%
169.99 42 1 43 0.00%
174.99 18 2 20 0.00%
179.99 45 90 135 0.00%
189.99 31 1 32 0.00%
199.99 219 22 241 0.01%
209.99 17 1 18 0.00%
219.99 32 2 34 0.00%
229.99 20 1 21 0.00%
239.99 23 1 24 0.00%
249.99 85 2 87 0.00%
299.99 152 12 164 0.00%
349.99 1,398 92 1,490 0.04%
399.99 70 1 71 0.00%
449.99 27 0 27 0.00%
499.99 77 0 77 0.00%
599.99 22 1 23 0.00%
699.99 24 0 24 0.00%
799.99 14 0 14 0.00%
899.99 11 0 11 0.00%
999.99 126 8 134 0.00%
Total # apps: 3,306,935 940,872 4,247,807  
Total cost to buy all apps: $3,221,414.24 $476,545.68 $3,697,959.92  
Average App Price $0.97 $0.51 $0.87  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 940,805 22.15%
Business 428,856 10.10%
Education 369,045 8.69%
Lifestyle 366,225 8.62%
Utilities 255,827 6.02%
Entertainment 248,047 5.84%
Travel 162,695 3.83%
Food & Drink 145,987 3.44%
Health & Fitness 142,253 3.35%
Productivity 128,729 3.03%
Book 103,784 2.44%
Finance 103,455 2.44%
Music 99,187 2.34%
Shopping 96,419 2.27%
Social Networking 95,555 2.25%
Sports 91,128 2.15%
Photo & Video 86,404 2.03%
Reference 84,824 2.00%
Medical 81,417 1.92%
News 78,326 1.84%
Stickers 51,439 1.21%
Navigation 46,377 1.09%
Catalogs 18,003 0.42%
Weather 11,037 0.26%
Graphics & Design 2,666 0.06%
Magazines & Newspapers 2,643 0.06%
Developer Tools 2,392 0.06%
Photography 2,010 0.05%
Video 1,928 0.05%
Comedy 2 0.00%
Newsstand 2 0.00%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Jazz 1 0.00%
Total 4,247,470