App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,512,961

Total Inactive Apps (no longer available for download): 213,835

Total Apps Seen in US App Store: 4,726,796

Number of Active Publishers in the US App Store: 1,260,975

Count of application submissionsDetails

This Month (Apps): 162 ( 81 / day )

This Month (Games): 41 ( 21 / day )

This Month (Total): 203 ( 102 / day )

Application price distributionDetails

Current Average App Price: $0.92

Current Average Game Price: $0.50

Current Average Overall Price: $0.83

Application Category DistributionDetails

Most Popular Categories

  1. Games (974,672 active)
  2. Business (456,369 active)
  3. Education (391,441 active)
  4. Lifestyle (389,093 active)
  5. Utilities (280,139 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,512,961

Total Inactive Apps (no longer available for download): 213,835

Total Apps Seen in US App Store: 4,726,796

Number of Active Publishers in the US App Store: 1,260,975

Count of Active Applications By Month
Month # Apps # Games # Total
2020-12 3,538,228 974,733 4,512,961
2020-11 3,538,057 974,686 4,512,743
2020-10 3,514,211 971,188 4,485,399
2020-09 3,428,656 959,140 4,387,796
2020-08 3,424,494 958,297 4,382,791
2020-07 3,420,161 957,390 4,377,551
2020-06 3,305,730 940,615 4,246,345
2020-05 3,301,186 939,649 4,240,835
2020-04 3,295,593 938,478 4,234,071
2020-03 3,288,358 937,071 4,225,429
2020-02 3,280,629 935,633 4,216,262
2020-01 3,272,562 934,240 4,206,802
2019-12 3,246,556 930,352 4,176,908
2019-11 3,213,937 924,962 4,138,899
2019-10 3,182,220 920,445 4,102,665
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
2000-01 0 0 0
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2020-12 162 41 203 102
2020-11 6,025 1,182 7,207 232
2020-10 25,252 3,970 29,222 943
2020-09 29,906 4,509 34,415 1,110
2020-08 27,752 3,944 31,696 1,022
2020-07 28,953 3,997 32,950 1,063
2020-06 30,033 4,627 34,660 1,118
2020-05 27,535 4,584 32,119 1,036
2020-04 28,949 4,839 33,788 1,090
2020-03 26,301 4,099 30,400 981
2020-02 25,451 3,585 29,036 937
2020-01 29,382 4,140 33,522 1,081
2019-12 29,018 4,818 33,836 1,091
2019-11 31,211 4,597 35,808 1,155
2019-10 33,771 4,864 38,635 1,246
2019-09 42,772 6,535 49,307 1,591
2019-08 32,256 4,038 36,294 1,171
2019-07 20,403 2,784 23,187 748
2019-06 28,106 3,882 31,988 1,032
2019-05 30,247 3,775 34,022 1,097
2019-04 25,625 3,571 29,196 942
2019-03 27,080 3,656 30,736 991
2019-02 23,099 3,411 26,510 855
2019-01 26,195 3,439 29,634 956
2018-12 23,304 3,523 26,827 865
2018-11 23,304 3,528 26,832 866
2018-10 25,231 3,662 28,893 932
2018-09 27,343 3,792 31,135 1,004
2018-08 34,910 5,310 40,220 1,297
2018-07 31,753 4,704 36,457 1,176
2018-06 15,517 2,781 18,298 590
2018-05 15,930 3,053 18,983 612
2018-04 24,048 4,218 28,266 912
2018-03 26,248 4,290 30,538 985
2018-02 22,976 3,934 26,910 868
2018-01 25,098 5,012 30,110 971
2017-12 24,592 5,324 29,916 965
2017-11 24,611 4,831 29,442 950
2017-10 26,740 5,462 32,202 1,039
2017-09 24,144 4,762 28,906 932
2017-08 26,461 5,864 32,325 1,043
2017-07 24,487 5,627 30,114 971
2017-06 28,000 6,249 34,249 1,105
2017-05 30,471 7,399 37,870 1,222
2017-04 28,211 7,836 36,047 1,163
2017-03 31,598 7,987 39,585 1,277
2017-02 26,286 6,568 32,854 1,060
2017-01 39,598 11,283 50,881 1,641
2016-12 59,437 25,919 85,356 2,753
2016-11 57,649 23,772 81,421 2,626
2016-10 59,440 23,617 83,057 2,679
2016-09 114,321 46,812 161,133 5,198
2016-08 5,360 4,509 9,869 318
2016-07 46,380 25,741 72,121 2,326
2016-06 56,854 26,740 83,594 2,697
2016-05 53,148 25,279 78,427 2,530
2016-04 53,303 22,617 75,920 2,449
2016-03 49,954 20,072 70,026 2,259
2016-02 41,463 16,109 57,572 1,857
2016-01 51,180 19,234 70,414 2,271
2015-12 41,546 17,485 59,031 1,904
2015-11 43,064 14,479 57,543 1,856
2015-10 40,462 13,955 54,417 1,755
2015-09 36,916 12,947 49,863 1,608
2015-08 39,848 15,016 54,864 1,770
2015-07 43,536 15,261 58,797 1,897
2015-06 39,865 13,524 53,389 1,722
2015-05 43,433 14,963 58,396 1,884
2015-04 32,351 11,298 43,649 1,408
2015-03 35,292 12,292 47,584 1,535
2015-02 32,067 11,344 43,411 1,400
2015-01 35,762 12,085 47,847 1,543
2014-12 31,349 13,153 44,502 1,436
2014-11 35,612 12,570 48,182 1,554
2014-10 32,968 11,416 44,384 1,432
2014-09 26,882 10,399 37,281 1,203
2014-08 32,828 13,135 45,963 1,483
2014-07 35,293 12,598 47,891 1,545
2014-06 33,048 11,757 44,805 1,445
2014-05 34,387 12,472 46,859 1,512
2014-04 34,222 13,126 47,348 1,527
2014-03 30,783 13,117 43,900 1,416
2014-02 24,309 7,813 32,122 1,036
2014-01 30,873 7,299 38,172 1,231
2013-12 27,851 9,129 36,980 1,193
2013-11 30,249 8,750 38,999 1,258
2013-10 29,580 7,666 37,246 1,201
2013-09 26,452 6,656 33,108 1,068
2013-08 23,625 6,646 30,271 976
2013-07 26,197 6,649 32,846 1,060
2013-06 23,443 5,341 28,784 929
2013-05 25,917 5,946 31,863 1,028
2013-04 25,347 5,948 31,295 1,010
2013-03 23,713 5,467 29,180 941
2013-02 21,673 4,634 26,307 849
2013-01 23,578 4,940 28,518 920
2012-12 21,872 5,837 27,709 894
2012-11 26,724 5,569 32,293 1,042
2012-10 20,103 4,146 24,249 782
2012-09 21,068 4,479 25,547 824
2012-08 19,073 4,186 23,259 750
2012-07 14,369 3,195 17,564 567
2012-06 17,571 3,739 21,310 687
2012-05 20,197 4,202 24,399 787
2012-04 18,711 4,029 22,740 734
2012-03 19,014 3,952 22,966 741
2012-02 16,253 3,532 19,785 638
2012-01 16,254 3,425 19,679 635
2011-12 16,977 4,654 21,631 698
2011-11 15,541 3,287 18,828 607
2011-10 14,976 3,355 18,331 591
2011-09 14,803 3,231 18,034 582
2011-08 14,212 3,143 17,355 560
2011-07 11,754 2,737 14,491 467
2011-06 12,967 2,804 15,771 509
2011-05 12,830 2,506 15,336 495
2011-04 13,087 2,711 15,798 510
2011-03 15,575 3,290 18,865 609
2011-02 14,613 3,057 17,670 570
2011-01 15,058 2,833 17,891 577
2010-12 20,313 4,034 24,347 785
2010-11 14,172 2,254 16,426 530
2010-10 15,983 2,490 18,473 596
2010-09 13,066 1,925 14,991 484
2010-08 14,803 2,329 17,132 553
2010-07 14,313 2,099 16,412 529
2010-06 13,520 2,128 15,648 505
2010-05 12,352 1,761 14,113 455
2010-04 13,314 2,612 15,926 514
2010-03 13,279 1,799 15,078 486
2010-02 11,746 1,854 13,600 439
2010-01 11,495 1,522 13,017 420
2009-12 14,095 2,306 16,401 529
2009-11 6,937 1,434 8,371 270
2009-10 6,290 1,386 7,676 248
2009-09 6,680 1,423 8,103 261
2009-08 5,777 1,214 6,991 226
2009-07 5,253 1,007 6,260 202
2009-06 4,889 981 5,870 189
2009-05 3,822 923 4,745 153
2009-04 3,894 946 4,840 156
2009-03 3,514 791 4,305 139
2009-02 3,203 726 3,929 127
2009-01 2,389 570 2,959 95
2008-12 1,919 547 2,466 80
2008-11 1,529 448 1,977 64
2008-10 1,387 412 1,799 58
2008-09 834 284 1,118 36
2008-08 602 199 801 26
2008-07 553 200 753 24
2000-01 1 0 1 0
Unknown 0 1 1 -
Total 3,714,681 1,012,087 4,726,768 1,035

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,954,429 807,459 3,761,888 83.36%
0.99 243,658 87,598 331,256 7.34%
1.99 109,011 33,575 142,586 3.16%
2.99 72,769 23,745 96,514 2.14%
3.99 33,888 5,337 39,225 0.87%
4.99 42,436 7,919 50,355 1.12%
5.99 9,734 1,024 10,758 0.24%
6.99 8,329 1,450 9,779 0.22%
7.99 6,601 352 6,953 0.15%
8.99 4,000 272 4,272 0.09%
9.99 18,779 2,796 21,575 0.48%
10.99 1,313 172 1,485 0.03%
11.99 1,631 204 1,835 0.04%
12.99 1,985 70 2,055 0.05%
13.99 1,529 95 1,624 0.04%
14.99 3,294 238 3,532 0.08%
15.99 657 45 702 0.02%
16.99 617 18 635 0.01%
17.99 654 59 713 0.02%
18.99 495 24 519 0.01%
19.99 6,556 1,249 7,805 0.17%
20.99 388 20 408 0.01%
21.99 428 20 448 0.01%
22.99 295 21 316 0.01%
23.99 222 18 240 0.01%
24.99 1,547 65 1,612 0.04%
25.99 274 6 280 0.01%
26.99 248 46 294 0.01%
27.99 233 3 236 0.01%
28.99 166 17 183 0.00%
29.99 2,129 106 2,235 0.05%
30.99 116 6 122 0.00%
31.99 129 3 132 0.00%
32.99 98 6 104 0.00%
33.99 117 1 118 0.00%
34.99 341 7 348 0.01%
35.99 169 12 181 0.00%
36.99 65 3 68 0.00%
37.99 143 3 146 0.00%
38.99 70 4 74 0.00%
39.99 866 59 925 0.02%
40.99 99 2 101 0.00%
41.99 58 2 60 0.00%
42.99 53 2 55 0.00%
43.99 42 21 63 0.00%
44.99 287 9 296 0.01%
45.99 39 5 44 0.00%
46.99 43 8 51 0.00%
47.99 43 3 46 0.00%
48.99 93 2 95 0.00%
49.99 1,313 59 1,372 0.03%
54.99 213 8 221 0.00%
59.99 386 12 398 0.01%
64.99 226 9 235 0.01%
69.99 266 17 283 0.01%
74.99 192 4 196 0.00%
79.99 279 7 286 0.01%
84.99 58 3 61 0.00%
89.99 181 9 190 0.00%
94.99 76 17 93 0.00%
99.99 820 134 954 0.02%
109.99 50 5 55 0.00%
119.99 100 8 108 0.00%
124.99 44 1 45 0.00%
129.99 84 5 89 0.00%
139.99 53 7 60 0.00%
149.99 211 16 227 0.01%
159.99 50 1 51 0.00%
169.99 46 1 47 0.00%
174.99 21 2 23 0.00%
179.99 43 87 130 0.00%
189.99 31 1 32 0.00%
199.99 218 24 242 0.01%
209.99 16 1 17 0.00%
219.99 34 1 35 0.00%
229.99 20 1 21 0.00%
239.99 24 1 25 0.00%
249.99 82 2 84 0.00%
299.99 155 12 167 0.00%
349.99 1,399 93 1,492 0.03%
399.99 70 1 71 0.00%
449.99 28 0 28 0.00%
499.99 76 0 76 0.00%
599.99 20 1 21 0.00%
699.99 26 0 26 0.00%
799.99 15 0 15 0.00%
899.99 12 0 12 0.00%
999.99 124 8 132 0.00%
Total # apps: 3,538,228 974,739 4,512,967  
Total cost to buy all apps: $3,252,797.01 $483,731.20 $3,736,528.21  
Average App Price $0.92 $0.50 $0.83  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 974,672 21.60%
Business 456,369 10.11%
Education 391,441 8.67%
Lifestyle 389,093 8.62%
Utilities 280,139 6.21%
Entertainment 258,751 5.73%
Travel 169,974 3.77%
Food & Drink 167,339 3.71%
Health & Fitness 156,405 3.47%
Productivity 140,774 3.12%
Shopping 117,330 2.60%
Finance 111,491 2.47%
Book 105,469 2.34%
Social Networking 103,586 2.30%
Music 103,250 2.29%
Sports 96,280 2.13%
Photo & Video 91,572 2.03%
Reference 87,538 1.94%
Medical 87,164 1.93%
News 82,123 1.82%
Stickers 52,755 1.17%
Navigation 48,499 1.07%
Catalogs 17,955 0.40%
Weather 11,544 0.26%
Graphics & Design 3,663 0.08%
Developer Tools 2,956 0.07%
Magazines & Newspapers 2,777 0.06%
Photography 932 0.02%
Video 783 0.02%
Newsstand 2 0.00%
Comedy 2 0.00%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Jazz 1 0.00%
Total 4,512,631