App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,554,120

Total Inactive Apps (no longer available for download): 213,830

Total Apps Seen in US App Store: 4,767,950

Number of Active Publishers in the US App Store: 1,279,875

Count of application submissionsDetails

This Month (Apps): 290 ( 48 / day )

This Month (Games): 54 ( 9 / day )

This Month (Total): 344 ( 57 / day )

Application price distributionDetails

Current Average App Price: $0.91

Current Average Game Price: $0.49

Current Average Overall Price: $0.82

Application Category DistributionDetails

Most Popular Categories

  1. Games (980,379 active)
  2. Business (460,211 active)
  3. Education (394,697 active)
  4. Lifestyle (392,508 active)
  5. Utilities (284,072 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,554,120

Total Inactive Apps (no longer available for download): 213,830

Total Apps Seen in US App Store: 4,767,950

Number of Active Publishers in the US App Store: 1,279,875

Count of Active Applications By Month
Month # Apps # Games # Total
2021-03 3,573,678 980,442 4,554,120
2021-02 3,573,356 980,376 4,553,732
2021-01 3,571,461 980,002 4,551,463
2020-12 3,562,611 978,531 4,541,142
2020-11 3,538,057 974,686 4,512,743
2020-10 3,514,211 971,188 4,485,399
2020-09 3,428,656 959,140 4,387,796
2020-08 3,424,494 958,297 4,382,791
2020-07 3,420,161 957,390 4,377,551
2020-06 3,305,730 940,615 4,246,345
2020-05 3,301,186 939,649 4,240,835
2020-04 3,295,593 938,478 4,234,071
2020-03 3,288,358 937,071 4,225,429
2020-02 3,280,629 935,633 4,216,262
2020-01 3,272,562 934,240 4,206,802
2019-12 3,246,556 930,352 4,176,908
2019-11 3,213,937 924,962 4,138,899
2019-10 3,182,220 920,445 4,102,665
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
2000-01 0 0 0
1970-01 0 0 0
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2021-03 290 54 344 57
2021-02 1,837 347 2,184 70
2021-01 2,571 570 3,141 101
2020-12 8,331 1,601 9,932 320
2020-11 22,643 3,560 26,203 845
2020-10 30,614 4,685 35,299 1,139
2020-09 29,971 4,528 34,499 1,113
2020-08 27,825 3,957 31,782 1,025
2020-07 29,019 4,008 33,027 1,065
2020-06 30,048 4,627 34,675 1,119
2020-05 27,561 4,589 32,150 1,037
2020-04 28,963 4,838 33,801 1,090
2020-03 26,311 4,099 30,410 981
2020-02 25,470 3,586 29,056 937
2020-01 29,388 4,139 33,527 1,082
2019-12 29,021 4,820 33,841 1,092
2019-11 31,214 4,595 35,809 1,155
2019-10 33,773 4,863 38,636 1,246
2019-09 42,718 6,522 49,240 1,588
2019-08 32,300 4,041 36,341 1,172
2019-07 20,429 2,792 23,221 749
2019-06 28,110 3,883 31,993 1,032
2019-05 30,250 3,774 34,024 1,098
2019-04 25,626 3,571 29,197 942
2019-03 27,080 3,656 30,736 991
2019-02 23,101 3,411 26,512 855
2019-01 26,197 3,440 29,637 956
2018-12 23,307 3,522 26,829 865
2018-11 23,309 3,526 26,835 866
2018-10 25,238 3,662 28,900 932
2018-09 27,343 3,792 31,135 1,004
2018-08 34,916 5,310 40,226 1,298
2018-07 31,764 4,705 36,469 1,176
2018-06 15,528 2,783 18,311 591
2018-05 15,937 3,054 18,991 613
2018-04 24,053 4,220 28,273 912
2018-03 26,253 4,291 30,544 985
2018-02 22,986 3,943 26,929 869
2018-01 25,103 5,015 30,118 972
2017-12 24,601 5,324 29,925 965
2017-11 24,630 4,838 29,468 951
2017-10 26,754 5,464 32,218 1,039
2017-09 24,153 4,763 28,916 933
2017-08 26,470 5,866 32,336 1,043
2017-07 24,494 5,628 30,122 972
2017-06 28,008 6,252 34,260 1,105
2017-05 30,482 7,401 37,883 1,222
2017-04 28,224 7,837 36,061 1,163
2017-03 31,616 7,988 39,604 1,278
2017-02 26,297 6,568 32,865 1,060
2017-01 39,619 11,288 50,907 1,642
2016-12 59,438 25,920 85,358 2,753
2016-11 57,650 23,774 81,424 2,627
2016-10 59,441 23,616 83,057 2,679
2016-09 114,323 46,815 161,138 5,198
2016-08 5,360 4,508 9,868 318
2016-07 46,384 25,741 72,125 2,327
2016-06 56,855 26,740 83,595 2,697
2016-05 53,150 25,277 78,427 2,530
2016-04 53,305 22,617 75,922 2,449
2016-03 49,955 20,072 70,027 2,259
2016-02 41,464 16,111 57,575 1,857
2016-01 51,182 19,234 70,416 2,271
2015-12 41,546 17,485 59,031 1,904
2015-11 43,065 14,479 57,544 1,856
2015-10 40,466 13,955 54,421 1,756
2015-09 36,918 12,947 49,865 1,609
2015-08 39,847 15,016 54,863 1,770
2015-07 43,537 15,261 58,798 1,897
2015-06 39,867 13,522 53,389 1,722
2015-05 43,434 14,962 58,396 1,884
2015-04 32,354 11,298 43,652 1,408
2015-03 35,292 12,292 47,584 1,535
2015-02 32,066 11,344 43,410 1,400
2015-01 35,762 12,086 47,848 1,543
2014-12 31,350 13,151 44,501 1,436
2014-11 35,613 12,570 48,183 1,554
2014-10 32,964 11,415 44,379 1,432
2014-09 26,877 10,397 37,274 1,202
2014-08 32,826 13,136 45,962 1,483
2014-07 35,285 12,594 47,879 1,544
2014-06 33,050 11,756 44,806 1,445
2014-05 34,385 12,474 46,859 1,512
2014-04 34,222 13,126 47,348 1,527
2014-03 30,784 13,117 43,901 1,416
2014-02 24,309 7,814 32,123 1,036
2014-01 30,873 7,299 38,172 1,231
2013-12 27,853 9,128 36,981 1,193
2013-11 30,249 8,750 38,999 1,258
2013-10 29,582 7,664 37,246 1,201
2013-09 26,452 6,656 33,108 1,068
2013-08 23,626 6,646 30,272 977
2013-07 26,197 6,649 32,846 1,060
2013-06 23,444 5,343 28,787 929
2013-05 25,917 5,946 31,863 1,028
2013-04 25,348 5,948 31,296 1,010
2013-03 23,715 5,467 29,182 941
2013-02 21,674 4,634 26,308 849
2013-01 23,579 4,940 28,519 920
2012-12 21,873 5,837 27,710 894
2012-11 26,724 5,569 32,293 1,042
2012-10 20,104 4,146 24,250 782
2012-09 21,068 4,479 25,547 824
2012-08 19,073 4,186 23,259 750
2012-07 14,370 3,196 17,566 567
2012-06 17,573 3,739 21,312 687
2012-05 20,200 4,201 24,401 787
2012-04 18,711 4,029 22,740 734
2012-03 19,014 3,952 22,966 741
2012-02 16,253 3,532 19,785 638
2012-01 16,254 3,425 19,679 635
2011-12 16,978 4,654 21,632 698
2011-11 15,542 3,287 18,829 607
2011-10 14,976 3,356 18,332 591
2011-09 14,803 3,231 18,034 582
2011-08 14,215 3,143 17,358 560
2011-07 11,756 2,737 14,493 468
2011-06 12,968 2,804 15,772 509
2011-05 12,828 2,508 15,336 495
2011-04 13,088 2,711 15,799 510
2011-03 15,577 3,289 18,866 609
2011-02 14,613 3,057 17,670 570
2011-01 15,058 2,833 17,891 577
2010-12 20,313 4,034 24,347 785
2010-11 14,173 2,254 16,427 530
2010-10 15,983 2,490 18,473 596
2010-09 13,066 1,925 14,991 484
2010-08 14,804 2,329 17,133 553
2010-07 14,313 2,099 16,412 529
2010-06 13,521 2,128 15,649 505
2010-05 12,352 1,761 14,113 455
2010-04 13,314 2,612 15,926 514
2010-03 13,279 1,799 15,078 486
2010-02 11,746 1,854 13,600 439
2010-01 11,495 1,522 13,017 420
2009-12 14,095 2,306 16,401 529
2009-11 6,937 1,434 8,371 270
2009-10 6,290 1,386 7,676 248
2009-09 6,680 1,423 8,103 261
2009-08 5,778 1,214 6,992 226
2009-07 5,253 1,007 6,260 202
2009-06 4,889 981 5,870 189
2009-05 3,822 923 4,745 153
2009-04 3,894 946 4,840 156
2009-03 3,514 791 4,305 139
2009-02 3,203 726 3,929 127
2009-01 2,389 570 2,959 95
2008-12 1,919 547 2,466 80
2008-11 1,529 448 1,977 64
2008-10 1,387 412 1,799 58
2008-09 834 284 1,118 36
2008-08 602 199 801 26
2008-07 552 200 752 24
2000-01 1 0 1 0
1970-01 0 1 1 0
Unknown 0 1 1 -
Total 3,750,127 1,017,795 4,767,922 1,017

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,987,225 812,687 3,799,912 83.44%
0.99 244,613 87,805 332,418 7.30%
1.99 109,637 33,658 143,295 3.15%
2.99 73,049 23,815 96,864 2.13%
3.99 34,007 5,381 39,388 0.86%
4.99 42,630 7,950 50,580 1.11%
5.99 9,812 1,043 10,855 0.24%
6.99 8,385 1,460 9,845 0.22%
7.99 6,601 351 6,952 0.15%
8.99 4,032 267 4,299 0.09%
9.99 18,869 2,806 21,675 0.48%
10.99 1,337 172 1,509 0.03%
11.99 1,624 207 1,831 0.04%
12.99 2,015 71 2,086 0.05%
13.99 1,538 93 1,631 0.04%
14.99 3,302 238 3,540 0.08%
15.99 666 47 713 0.02%
16.99 618 18 636 0.01%
17.99 664 63 727 0.02%
18.99 495 23 518 0.01%
19.99 6,623 1,247 7,870 0.17%
20.99 389 20 409 0.01%
21.99 431 20 451 0.01%
22.99 298 20 318 0.01%
23.99 228 18 246 0.01%
24.99 1,556 65 1,621 0.04%
25.99 276 7 283 0.01%
26.99 247 50 297 0.01%
27.99 233 4 237 0.01%
28.99 168 17 185 0.00%
29.99 2,115 106 2,221 0.05%
30.99 120 7 127 0.00%
31.99 132 3 135 0.00%
32.99 99 6 105 0.00%
33.99 118 1 119 0.00%
34.99 340 7 347 0.01%
35.99 171 12 183 0.00%
36.99 65 3 68 0.00%
37.99 142 3 145 0.00%
38.99 72 4 76 0.00%
39.99 871 58 929 0.02%
40.99 96 2 98 0.00%
41.99 57 2 59 0.00%
42.99 53 2 55 0.00%
43.99 44 21 65 0.00%
44.99 288 11 299 0.01%
45.99 40 5 45 0.00%
46.99 43 8 51 0.00%
47.99 44 3 47 0.00%
48.99 92 2 94 0.00%
49.99 1,321 59 1,380 0.03%
54.99 217 9 226 0.00%
59.99 388 12 400 0.01%
64.99 226 9 235 0.01%
69.99 269 17 286 0.01%
74.99 197 4 201 0.00%
79.99 278 7 285 0.01%
84.99 61 3 64 0.00%
89.99 186 9 195 0.00%
94.99 77 17 94 0.00%
99.99 824 134 958 0.02%
109.99 51 5 56 0.00%
119.99 102 8 110 0.00%
124.99 44 1 45 0.00%
129.99 85 5 90 0.00%
139.99 53 7 60 0.00%
149.99 209 16 225 0.00%
159.99 49 1 50 0.00%
169.99 47 1 48 0.00%
174.99 20 2 22 0.00%
179.99 44 87 131 0.00%
189.99 31 1 32 0.00%
199.99 221 24 245 0.01%
209.99 18 1 19 0.00%
219.99 34 1 35 0.00%
229.99 20 1 21 0.00%
239.99 24 1 25 0.00%
249.99 81 2 83 0.00%
299.99 157 12 169 0.00%
349.99 1,399 93 1,492 0.03%
399.99 70 1 71 0.00%
449.99 29 0 29 0.00%
499.99 78 0 78 0.00%
599.99 21 1 22 0.00%
699.99 26 0 26 0.00%
799.99 14 0 14 0.00%
899.99 12 0 12 0.00%
999.99 125 8 133 0.00%
Total # apps: 3,573,678 980,448 4,554,126  
Total cost to buy all apps: $3,268,833.47 $485,212.39 $3,754,045.86  
Average App Price $0.91 $0.49 $0.82  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 980,379 21.53%
Business 460,211 10.11%
Education 394,697 8.67%
Lifestyle 392,508 8.62%
Utilities 284,072 6.24%
Entertainment 260,478 5.72%
Travel 171,007 3.75%
Food & Drink 170,601 3.75%
Health & Fitness 158,538 3.48%
Productivity 142,616 3.13%
Shopping 120,810 2.65%
Finance 112,803 2.48%
Book 105,769 2.32%
Social Networking 104,736 2.30%
Music 103,901 2.28%
Sports 97,073 2.13%
Photo & Video 92,070 2.02%
Medical 88,011 1.93%
Reference 87,967 1.93%
News 82,622 1.81%
Stickers 53,157 1.17%
Navigation 48,753 1.07%
Catalogs 17,931 0.39%
Weather 11,622 0.26%
Graphics & Design 3,852 0.08%
Developer Tools 3,051 0.07%
Magazines & Newspapers 2,784 0.06%
Photography 932 0.02%
Video 782 0.02%
Newsstand 2 0.00%
Comedy 2 0.00%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Jazz 1 0.00%
Video Games 1 0.00%
Total 4,553,741