App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 4,385,546

Total Inactive Apps (no longer available for download): 213,872

Total Apps Seen in US App Store: 4,599,418

Number of Active Publishers in the US App Store: 1,202,761

Count of application submissionsDetails

This Month (Apps): 2,332 ( 123 / day )

This Month (Games): 517 ( 27 / day )

This Month (Total): 2,849 ( 150 / day )

Application price distributionDetails

Current Average App Price: $0.94

Current Average Game Price: $0.50

Current Average Overall Price: $0.85

Application Category DistributionDetails

Most Popular Categories

  1. Games (958,719 active)
  2. Business (443,326 active)
  3. Education (380,546 active)
  4. Lifestyle (378,087 active)
  5. Utilities (268,479 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 4,385,546

Total Inactive Apps (no longer available for download): 213,872

Total Apps Seen in US App Store: 4,599,418

Number of Active Publishers in the US App Store: 1,202,761

Count of Active Applications By Month
Month # Apps # Games # Total
2020-09 3,426,766 958,780 4,385,546
2020-08 3,424,494 958,297 4,382,791
2020-07 3,420,161 957,390 4,377,551
2020-06 3,305,730 940,615 4,246,345
2020-05 3,301,186 939,649 4,240,835
2020-04 3,295,593 938,478 4,234,071
2020-03 3,288,358 937,071 4,225,429
2020-02 3,280,629 935,633 4,216,262
2020-01 3,272,562 934,240 4,206,802
2019-12 3,246,556 930,352 4,176,908
2019-11 3,213,937 924,962 4,138,899
2019-10 3,182,220 920,445 4,102,665
2019-09 3,152,339 915,925 4,068,264
2019-08 3,104,944 909,459 4,014,403
2019-07 3,062,241 903,489 3,965,730
2019-06 3,051,313 901,543 3,952,856
2019-05 2,533,736 826,859 3,360,595
2019-04 2,523,376 825,319 3,348,695
2019-03 2,513,597 823,682 3,337,279
2019-02 2,504,075 822,025 3,326,100
2019-01 2,495,257 820,357 3,315,614
2018-12 2,485,337 818,649 3,303,986
2018-11 2,478,692 817,348 3,296,040
2018-10 2,471,621 816,041 3,287,662
2018-09 2,463,364 814,475 3,277,839
2018-08 2,455,414 813,055 3,268,469
2018-07 2,450,223 811,911 3,262,134
2018-06 2,445,853 810,932 3,256,785
2018-05 2,436,546 808,938 3,245,484
2018-04 2,426,563 806,691 3,233,254
2018-03 2,416,353 804,244 3,220,597
2018-02 2,407,258 802,208 3,209,466
2018-01 2,399,610 800,372 3,199,982
2017-12 2,388,209 797,286 3,185,495
2017-11 2,377,689 794,297 3,171,986
2017-10 2,367,535 791,678 3,159,213
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
2000-01 0 0 0
Unknown 49,013 44,471 93,484

Count of Application Submissions

Warning: this page is currently undergoing maintenance and therefore the numbers below may be inaccurate.

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2020-09 2,332 517 2,849 150
2020-08 4,552 953 5,505 184
2020-07 5,033 1,068 6,101 203
2020-06 27,006 4,202 31,208 1,040
2020-05 27,397 4,559 31,956 1,065
2020-04 28,799 4,800 33,599 1,120
2020-03 26,171 4,071 30,242 1,008
2020-02 25,325 3,565 28,890 963
2020-01 29,321 4,129 33,450 1,115
2019-12 28,978 4,817 33,795 1,127
2019-11 31,197 4,595 35,792 1,193
2019-10 33,782 4,866 38,648 1,288
2019-09 43,338 6,591 49,929 1,664
2019-08 31,892 4,011 35,903 1,197
2019-07 20,106 2,753 22,859 762
2019-06 28,106 3,882 31,988 1,066
2019-05 30,233 3,772 34,005 1,134
2019-04 25,611 3,564 29,175 973
2019-03 27,063 3,653 30,716 1,024
2019-02 23,081 3,411 26,492 883
2019-01 26,174 3,437 29,611 987
2018-12 23,277 3,519 26,796 893
2018-11 23,286 3,527 26,813 894
2018-10 25,207 3,655 28,862 962
2018-09 27,314 3,785 31,099 1,037
2018-08 34,855 5,304 40,159 1,339
2018-07 31,686 4,692 36,378 1,213
2018-06 15,502 2,770 18,272 609
2018-05 15,902 3,058 18,960 632
2018-04 24,004 4,209 28,213 940
2018-03 26,201 4,277 30,478 1,016
2018-02 22,911 3,923 26,834 894
2018-01 25,060 5,001 30,061 1,002
2017-12 24,547 5,309 29,856 995
2017-11 24,561 4,818 29,379 979
2017-10 26,693 5,451 32,144 1,071
2017-09 24,091 4,749 28,840 961
2017-08 26,424 5,842 32,266 1,076
2017-07 24,442 5,617 30,059 1,002
2017-06 27,936 6,241 34,177 1,139
2017-05 30,404 7,392 37,796 1,260
2017-04 28,170 7,830 36,000 1,200
2017-03 31,521 7,971 39,492 1,316
2017-02 26,210 6,552 32,762 1,092
2017-01 39,540 11,261 50,801 1,693
2016-12 59,425 25,918 85,343 2,845
2016-11 57,639 23,773 81,412 2,714
2016-10 59,432 23,617 83,049 2,768
2016-09 114,299 46,805 161,104 5,370
2016-08 5,358 4,511 9,869 329
2016-07 46,377 25,740 72,117 2,404
2016-06 56,843 26,743 83,586 2,786
2016-05 53,140 25,281 78,421 2,614
2016-04 53,297 22,618 75,915 2,531
2016-03 49,943 20,074 70,017 2,334
2016-02 41,454 16,108 57,562 1,919
2016-01 51,173 19,230 70,403 2,347
2015-12 41,540 17,483 59,023 1,967
2015-11 43,054 14,480 57,534 1,918
2015-10 40,458 13,954 54,412 1,814
2015-09 36,912 12,947 49,859 1,662
2015-08 39,846 15,016 54,862 1,829
2015-07 43,527 15,262 58,789 1,960
2015-06 39,856 13,525 53,381 1,779
2015-05 43,423 14,962 58,385 1,946
2015-04 32,347 11,299 43,646 1,455
2015-03 35,288 12,293 47,581 1,586
2015-02 32,060 11,343 43,403 1,447
2015-01 35,761 12,084 47,845 1,595
2014-12 31,343 13,153 44,496 1,483
2014-11 35,607 12,568 48,175 1,606
2014-10 32,963 11,415 44,378 1,479
2014-09 26,877 10,398 37,275 1,243
2014-08 32,813 13,135 45,948 1,532
2014-07 35,288 12,597 47,885 1,596
2014-06 33,047 11,757 44,804 1,493
2014-05 34,383 12,473 46,856 1,562
2014-04 34,220 13,126 47,346 1,578
2014-03 30,780 13,118 43,898 1,463
2014-02 24,306 7,815 32,121 1,071
2014-01 30,870 7,298 38,168 1,272
2013-12 27,846 9,129 36,975 1,233
2013-11 30,245 8,751 38,996 1,300
2013-10 29,578 7,666 37,244 1,241
2013-09 26,451 6,655 33,106 1,104
2013-08 23,624 6,645 30,269 1,009
2013-07 26,194 6,648 32,842 1,095
2013-06 23,441 5,340 28,781 959
2013-05 25,914 5,945 31,859 1,062
2013-04 25,345 5,948 31,293 1,043
2013-03 23,710 5,465 29,175 973
2013-02 21,670 4,634 26,304 877
2013-01 23,576 4,939 28,515 951
2012-12 21,870 5,837 27,707 924
2012-11 26,723 5,569 32,292 1,076
2012-10 20,101 4,146 24,247 808
2012-09 21,064 4,479 25,543 851
2012-08 19,068 4,186 23,254 775
2012-07 14,367 3,195 17,562 585
2012-06 17,569 3,739 21,308 710
2012-05 20,197 4,202 24,399 813
2012-04 18,708 4,029 22,737 758
2012-03 19,009 3,950 22,959 765
2012-02 16,250 3,532 19,782 659
2012-01 16,250 3,426 19,676 656
2011-12 16,975 4,652 21,627 721
2011-11 15,539 3,287 18,826 628
2011-10 14,975 3,355 18,330 611
2011-09 14,802 3,228 18,030 601
2011-08 14,206 3,143 17,349 578
2011-07 11,753 2,737 14,490 483
2011-06 12,964 2,805 15,769 526
2011-05 12,830 2,506 15,336 511
2011-04 13,083 2,709 15,792 526
2011-03 15,576 3,289 18,865 629
2011-02 14,613 3,057 17,670 589
2011-01 15,056 2,833 17,889 596
2010-12 20,310 4,032 24,342 811
2010-11 14,173 2,254 16,427 548
2010-10 15,981 2,490 18,471 616
2010-09 13,065 1,925 14,990 500
2010-08 14,801 2,329 17,130 571
2010-07 14,313 2,099 16,412 547
2010-06 13,521 2,128 15,649 522
2010-05 12,352 1,761 14,113 470
2010-04 13,314 2,612 15,926 531
2010-03 13,278 1,799 15,077 503
2010-02 11,746 1,854 13,600 453
2010-01 11,495 1,520 13,015 434
2009-12 14,094 2,306 16,400 547
2009-11 6,936 1,434 8,370 279
2009-10 6,290 1,386 7,676 256
2009-09 6,678 1,424 8,102 270
2009-08 5,778 1,214 6,992 233
2009-07 5,253 1,007 6,260 209
2009-06 4,888 981 5,869 196
2009-05 3,822 923 4,745 158
2009-04 3,894 946 4,840 161
2009-03 3,513 791 4,304 143
2009-02 3,202 726 3,928 131
2009-01 2,389 570 2,959 99
2008-12 1,920 546 2,466 82
2008-11 1,529 448 1,977 66
2008-10 1,387 412 1,799 60
2008-09 835 284 1,119 37
2008-08 602 199 801 27
2008-07 553 200 753 25
2000-01 1 0 1 0
Unknown 0 1 1 -
Total 3,603,245 996,145 4,599,390 1,027

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 2,846,117 792,145 3,638,262 82.96%
0.99 242,022 87,219 329,241 7.51%
1.99 108,845 33,476 142,321 3.25%
2.99 72,602 23,734 96,336 2.20%
3.99 33,723 5,318 39,041 0.89%
4.99 42,263 7,898 50,161 1.14%
5.99 9,644 1,009 10,653 0.24%
6.99 8,262 1,431 9,693 0.22%
7.99 6,544 340 6,884 0.16%
8.99 3,881 261 4,142 0.09%
9.99 18,675 2,791 21,466 0.49%
10.99 1,298 170 1,468 0.03%
11.99 1,576 208 1,784 0.04%
12.99 1,975 68 2,043 0.05%
13.99 1,521 74 1,595 0.04%
14.99 3,323 235 3,558 0.08%
15.99 645 43 688 0.02%
16.99 606 20 626 0.01%
17.99 637 59 696 0.02%
18.99 489 22 511 0.01%
19.99 6,403 1,247 7,650 0.17%
20.99 380 20 400 0.01%
21.99 424 12 436 0.01%
22.99 288 17 305 0.01%
23.99 214 17 231 0.01%
24.99 1,537 63 1,600 0.04%
25.99 267 6 273 0.01%
26.99 240 44 284 0.01%
27.99 228 4 232 0.01%
28.99 167 17 184 0.00%
29.99 2,125 102 2,227 0.05%
30.99 113 6 119 0.00%
31.99 124 2 126 0.00%
32.99 99 7 106 0.00%
33.99 119 2 121 0.00%
34.99 345 9 354 0.01%
35.99 159 13 172 0.00%
36.99 62 3 65 0.00%
37.99 143 3 146 0.00%
38.99 74 4 78 0.00%
39.99 863 62 925 0.02%
40.99 91 2 93 0.00%
41.99 56 2 58 0.00%
42.99 52 2 54 0.00%
43.99 43 21 64 0.00%
44.99 278 8 286 0.01%
45.99 41 5 46 0.00%
46.99 43 8 51 0.00%
47.99 43 3 46 0.00%
48.99 93 2 95 0.00%
49.99 1,289 58 1,347 0.03%
54.99 214 8 222 0.01%
59.99 375 12 387 0.01%
64.99 221 9 230 0.01%
69.99 268 16 284 0.01%
74.99 196 4 200 0.00%
79.99 275 7 282 0.01%
84.99 57 3 60 0.00%
89.99 174 9 183 0.00%
94.99 74 14 88 0.00%
99.99 815 135 950 0.02%
109.99 49 5 54 0.00%
119.99 102 8 110 0.00%
124.99 44 1 45 0.00%
129.99 83 4 87 0.00%
139.99 53 7 60 0.00%
149.99 208 16 224 0.01%
159.99 49 1 50 0.00%
169.99 44 1 45 0.00%
174.99 22 2 24 0.00%
179.99 42 88 130 0.00%
189.99 30 1 31 0.00%
199.99 221 22 243 0.01%
209.99 17 1 18 0.00%
219.99 32 1 33 0.00%
229.99 20 1 21 0.00%
239.99 23 1 24 0.00%
249.99 85 2 87 0.00%
299.99 154 12 166 0.00%
349.99 1,400 93 1,493 0.03%
399.99 67 1 68 0.00%
449.99 28 0 28 0.00%
499.99 78 0 78 0.00%
599.99 20 1 21 0.00%
699.99 26 0 26 0.00%
799.99 14 0 14 0.00%
899.99 11 0 11 0.00%
999.99 124 8 132 0.00%
Total # apps: 3,426,766 958,786 4,385,552  
Total cost to buy all apps: $3,232,578.51 $481,136.59 $3,713,715.10  
Average App Price $0.94 $0.50 $0.85  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 958,719 21.86%
Business 443,326 10.11%
Education 380,546 8.68%
Lifestyle 378,087 8.62%
Utilities 268,479 6.12%
Entertainment 253,846 5.79%
Travel 166,439 3.80%
Food & Drink 156,625 3.57%
Health & Fitness 149,457 3.41%
Productivity 135,102 3.08%
Finance 107,567 2.45%
Shopping 106,394 2.43%
Book 104,658 2.39%
Music 101,594 2.32%
Social Networking 99,897 2.28%
Sports 93,748 2.14%
Photo & Video 90,165 2.06%
Reference 86,309 1.97%
Medical 84,593 1.93%
News 80,425 1.83%
Stickers 52,179 1.19%
Navigation 47,456 1.08%
Catalogs 17,980 0.41%
Weather 11,311 0.26%
Graphics & Design 3,159 0.07%
Magazines & Newspapers 2,728 0.06%
Developer Tools 2,694 0.06%
Photography 940 0.02%
Video 786 0.02%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Jazz 1 0.00%
Total 4,385,216