Latest Knowledge Base Topics
For this course, we'll be looking at how marketers can effectively use the Snapchat messaging app to promote their brands and apps. We'll be highlighting how to use memes, tap into culture and how to use content creators themselves to drive installs.
For this course, we'll be looking at how developers can use analytics to improve the design of their game based on player behaviour. We'll be highlighting how analytics works, what data developers can track, how to identify the right data, and how to use that information for design.
In this course, we'll be taking a look at how to kick-start your career in games. Whether young or old, if you're interested in getting a job in games, this course is here to help you. We'll be covering CV tips, interview advice, how to impress in your new job and the career paths you might want to take.
In this course we'll be focusing on marketing for indie game developers and how to create a campaign that gets your game in front of potential players. We'll be looking specifically at the different avenues available to you, from social media to the press, how to create the best marketing materials and how to form a strategy as a whole.
For this course, we'll be looking at how to design your games with monetisation in mind to help ensure your game is both successful for your business and fun for the players. We'll be looking at the various types of monetisation, when and how to implement those into your game, the psychology behind monetisation and other tricks of the trade.
For this course we’ll be looking at paid user acquisition (UA) methods and advertising streams to help you gain players for your game and boost it up the mobile download and grossing charts. We’ll be taking a look at the various types of paid UA and advertising, planning a successful UA strategy and other considerations you might want to keep in mind when planning UA for your game’s launch.
In this course, we’ll be looking at App Store Optimisation (ASO) and how it will help attract more users to your app and convert them to download. We’ll cover all the facets of ASO, including choosing the best keywords, writing a gripping description and creating an eye-catching icon.
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