Latest Knowledge Base Topics
This is a new Knowledge Base course, created in partnership with Anzu, in which we explore the rapid evolution of advertising in games and the opportunities this opens up for developers and publishers to create new forms of monetisation and engagement with players.
Pollen VC has created CFO Insights as an online resource for game developers to better understand their finances and improve their overall financial literacy. It’s a collection of calculators and content that is aimed at growing studios to help them with some of the financial aspects of planning and growing their business. As a company, we believe firmly in transparency and providing tools and education to help them make informed financial decisions as they seek to fund and grow the gaming companies.
In this course, we'll be taking a look at how to kick-start your career in games. Whether young or old, if you're interested in getting a job in games, this course is here to help you. We'll be covering CV tips, interview advice, how to impress in your new job and the career paths you might want to take.
In this course we'll be focusing on marketing for indie game developers and how to create a campaign that gets your game in front of potential players. We'll be looking specifically at the different avenues available to you, from social media to the press, how to create the best marketing materials and how to form a strategy as a whole.
For this course we’ll be looking at paid user acquisition (UA) methods and advertising streams to help you gain players for your game and boost it up the mobile download and grossing charts. We’ll be taking a look at the various types of paid UA and advertising, planning a successful UA strategy and other considerations you might want to keep in mind when planning UA for your game’s launch.
In this course, we’ll be looking at App Store Optimisation (ASO) and how it will help attract more users to your app and convert them to download. We’ll cover all the facets of ASO, including choosing the best keywords, writing a gripping description and creating an eye-catching icon.
Want to get involved or suggest a topic? Get in touch.