Hypercasual

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This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country Feature Apr 3rd, 2020

This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country

A look back at the biggest stories direct from China

Is the mobile gaming market ready for hypercasual 2.0? Comment & Opinion Feb 25th, 2020

Is the mobile gaming market ready for hypercasual 2.0?

Mobvista looks at how the hypercasual market can start to evolve

M&A, hyper-casual and chat app gaming: Zynga COO talks future strategy Interview Sep 12th, 2019

M&A, hyper-casual and chat app gaming: Zynga COO talks future strategy

Zynga has had a busy few years

What we learned at the Bridge between East and West summit in association with Mintegral Feature Sep 5th, 2019

What we learned at the Bridge between East and West summit in association with Mintegral

Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market

Good Job Games’ Fun Race 3D tops downloads for hyper-casual games in July News Aug 15th, 2019

Good Job Games’ Fun Race 3D tops downloads for hyper-casual games in July

Voodoo’s Aquapark.io slides to second spot

New Zealand hyper-casual start-up JaffaJam wants to shake up the sector Interview Aug 13th, 2019

New Zealand hyper-casual start-up JaffaJam wants to shake up the sector

Studio soft-launches new title Mountain Madness built on its own BubbleGum toolset

Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

Google, Voodoo, JoyPac and more to speak at hyper-casual games summit in Shanghai on August 1st News Jul 23rd, 2019

Google, Voodoo, JoyPac and more to speak at hyper-casual games summit in Shanghai on August 1st

Google, Voodoo, JoyPac, App Annie and Tenjin to speak at seminar

Check out the Instant Games and Hyper-casual track at Pocket Gamer Connects Hong Kong News Jun 26th, 2019

Check out the Instant Games and Hyper-casual track at Pocket Gamer Connects Hong Kong

Pocket Gamer Connects Hong Kong will run from July 17th to 18th

Global trends, market insight and hyper-casual games: Inside West Meets East at Pocket Gamer Connects Hong Kong News Jun 25th, 2019

Global trends, market insight and hyper-casual games: Inside West Meets East at Pocket Gamer Connects Hong Kong

Pocket Gamer Connects Hong Kong will run from July 17th to 18th

Region Focus: How China’s big game freeze has made local developers more internationally minded Feature Jun 13th, 2019

Region Focus: How China’s big game freeze has made local developers more internationally minded

“It has been a battle to survive the approvals drought and studios have had to get creative”

4 videos analysing China's lucrative hyper-casual games market and how to get user attention Feature Jun 6th, 2019

4 videos analysing China's lucrative hyper-casual games market and how to get user attention

Mintegral presents The Bridge Between East & West covering all things China

Voodoo outpaces hyper-casual rivals with 771 million downloads in six months News May 2nd, 2019

Voodoo outpaces hyper-casual rivals with 771 million downloads in six months

Lion Studios and Playgendary follow in second and third

Key mobile games industry trends for 2019 and how they’ll affect the sector in 2020 Comment & Opinion Apr 9th, 2019

Key mobile games industry trends for 2019 and how they’ll affect the sector in 2020

An overview of leading genres and new user acquisition formats and strategies for the year ahead

Ubisoft and Ketchapp eye China mobile market with Tencent deal News Jan 15th, 2018

Ubisoft and Ketchapp eye China mobile market with Tencent deal

Partnership gives publishers access to 980 million monthly active users of Weixin app

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