Hypercasual

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How Stacky Dash utilised TikTok to achieve 100,000 downloads a day Interview Jan 20th, 2021

How Stacky Dash utilised TikTok to achieve 100,000 downloads a day

"The biggest challenge is acknowledging that success is the exception and failure is the norm"

PGC Digital: CrazyLabs surpasses 3.5 billion downloads across games library News Nov 11th, 2020

PGC Digital: CrazyLabs surpasses 3.5 billion downloads across games library

The Israelian-based studio has been publishing games for over two decades

PGC Digital: South Korean mobile games market sees increase of 15% under pandemic News Nov 9th, 2020

PGC Digital: South Korean mobile games market sees increase of 15% under pandemic

The market is estimated to be worth $9.8 billion by 2026

Voodoo expands with multiple offices across Asia News Aug 27th, 2020

Voodoo expands with multiple offices across Asia

"We are thrilled to be moving into the APAC region"

Tencent makes minor investment in hypercasual specialist Voodoo News Aug 18th, 2020

Tencent makes minor investment in hypercasual specialist Voodoo

"We can improve the way we distribute on Android"

CrazyLabs invests $500,000 in the Indian hypercasual games market News Jul 3rd, 2020

CrazyLabs invests $500,000 in the Indian hypercasual games market

"If you look at the charts now, India is underserved when it comes to local developers"

How to find hyper-casual success with rapid testing and development Comment & Opinion May 8th, 2020

How to find hyper-casual success with rapid testing and development

Hyper-casual isn't just a mobile game genre—it's a very specialist process of game development

This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country Feature Apr 3rd, 2020

This Week In China: Second wave of game approvals goes through, and Tencent files the first 5G-related lawsuit in the country

A look back at the biggest stories direct from China

Is the mobile gaming market ready for hypercasual 2.0? Comment & Opinion Feb 25th, 2020

Is the mobile gaming market ready for hypercasual 2.0?

Mobvista looks at how the hypercasual market can start to evolve

M&A, hyper-casual and chat app gaming: Zynga COO talks future strategy Interview Sep 12th, 2019

M&A, hyper-casual and chat app gaming: Zynga COO talks future strategy

Zynga has had a busy few years

What we learned at the Bridge between East and West summit in association with Mintegral Feature Sep 5th, 2019

What we learned at the Bridge between East and West summit in association with Mintegral

Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market

Good Job Games’ Fun Race 3D tops downloads for hyper-casual games in July News Aug 15th, 2019

Good Job Games’ Fun Race 3D tops downloads for hyper-casual games in July

Voodoo’s Aquapark.io slides to second spot

New Zealand hyper-casual start-up JaffaJam wants to shake up the sector Interview Aug 13th, 2019

New Zealand hyper-casual start-up JaffaJam wants to shake up the sector

Studio soft-launches new title Mountain Madness built on its own BubbleGum toolset

Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

Google, Voodoo, JoyPac and more to speak at hyper-casual games summit in Shanghai on August 1st News Jul 23rd, 2019

Google, Voodoo, JoyPac and more to speak at hyper-casual games summit in Shanghai on August 1st

Google, Voodoo, JoyPac, App Annie and Tenjin to speak at seminar

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