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Webzen explores new ventures with the release of its MU: Fairy Elf Figurine News Sep 6th, 2019

Webzen explores new ventures with the release of its MU: Fairy Elf Figurine

Korean developer and publisher branches out to diversify its portfolio

What we learned at the Bridge between East and West summit in association with Mintegral Feature Sep 5th, 2019

What we learned at the Bridge between East and West summit in association with Mintegral

Speakers deliver sessions on hyper-casual, monetisation and the opportunities available in China’s mobile games market

Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

The top global game advertisers in the US, Japan and South Korea for June 2019 News Jul 16th, 2019

The top global game advertisers in the US, Japan and South Korea for June 2019

SocialPeta data shows which games are generating the highest number of ad impressions

NetEase uses Kumamon crossover event to promote new MMORPG Dawn of Isles News Jun 11th, 2019

NetEase uses Kumamon crossover event to promote new MMORPG Dawn of Isles

MMORPG is now available in the App Store and Google Play

Want to boost your game’s ROI? Tap into your community Comment & Opinion Jun 3rd, 2019

Want to boost your game’s ROI? Tap into your community

Yodo1 dives deep into looking after your players and keeping them engaged for the long-term

Loot box design 2.0: Complying with China's new rules Comment & Opinion May 7th, 2019

Loot box design 2.0: Complying with China's new rules

The Yodo1 team discusses the latest changes and offers help on figuring out your best strategy for legal monetisation in the country

Synative’s revolutionary playable ad tech is like Google’s Stadia for mobile Comment & Opinion Apr 30th, 2019

Synative’s revolutionary playable ad tech is like Google’s Stadia for mobile

The company operates cloud-based gaming technology that lets users try games without downloading them

Defending against the dark arts of mobile game hacking with AppSealing Comment & Opinion Apr 12th, 2019

Defending against the dark arts of mobile game hacking with AppSealing

AppSealing delves into the problems at hand and its solution

Key mobile games industry trends for 2019 and how they’ll affect the sector in 2020 Comment & Opinion Apr 9th, 2019

Key mobile games industry trends for 2019 and how they’ll affect the sector in 2020

An overview of leading genres and new user acquisition formats and strategies for the year ahead

Webzen eyes America launch for MMORPG MU Origin 2 after success in Asia News Mar 29th, 2019

Webzen eyes America launch for MMORPG MU Origin 2 after success in Asia

From China to America

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game Comment & Opinion Mar 26th, 2019

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game

High definition images offer an eye-catching solution to getting user attention

How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

How a China partnership turned Steppy Pants into a number one chart topper in Japan Deal Mar 7th, 2019

How a China partnership turned Steppy Pants into a number one chart topper in Japan

Super Entertainment co-director Stephen Last discusses how a collaboration with Yodo1 produced significant returns

How JoyPac delivered a top 10 success in China Comment & Opinion Feb 14th, 2019

How JoyPac delivered a top 10 success in China

China can be tough to break into, yet the right strategy can make it a reality

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