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Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free News Jun 18th, 2019

Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free

, Google Play’s instant games are designed to be available instantly, without the need for a download

Mobile ad tech firm Pocketmath appoints Joanne Joynson-Hewlett as CEO Job News May 3rd, 2019

Mobile ad tech firm Pocketmath appoints Joanne Joynson-Hewlett as CEO

“It is a time of unprecedented growth and opportunity for Pocketmath”

Mobvista revenue from programmatic advertising grew 99 per cent in the wake of its IPO News Apr 2nd, 2019

Mobvista revenue from programmatic advertising grew 99 per cent in the wake of its IPO

Ad tech platform reports a 38.9 per cent annual increase in total revenue, hitting $435 million

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game Comment & Opinion Mar 26th, 2019

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game

High definition images offer an eye-catching solution to getting user attention

Animoca Brands agrees $8.9m deal to resell iClick advertising inventory News Mar 12th, 2019

Animoca Brands agrees $8.9m deal to resell iClick advertising inventory

“This deal with Vigame is an important first step in our broader partnership with iClick”

How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

Tracking popular ad creatives and marketing channels for efficient and effective UA Comment & Opinion Jan 16th, 2019

Tracking popular ad creatives and marketing channels for efficient and effective UA

A peek under the hood of ZingFront’s SocialPeta tech

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets Comment & Opinion Nov 6th, 2018

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets

A look at the company's SocialPeta and UnrealFront products

Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud Interview Aug 22nd, 2018

Adrealm’s general manager for Europe Mei Li-Berlit talks Xhance and tackling fraud

"it may be true that cryptocurrencies are a temporary hype, but we don’t think that the underlying technology itself is a fad"

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Xhance reinvents game data analytics and performance with blockchain Comment & Opinion Jul 27th, 2018

Xhance reinvents game data analytics and performance with blockchain

Control your game-analytics with Adrealm’s mobile data attribution platform Xhance is decentralised, open-sourced and revolutionary

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Vungle launches global self-serve platform for advertisers News Mar 22nd, 2018

Vungle launches global self-serve platform for advertisers

New platform gives advertisers access to its audience for video content

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables Profile Mar 19th, 2018

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables

How short game trials can grab new users

“The Japanese games market has come out from its closed-off period” Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

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