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Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Vungle launches global self-serve platform for advertisers News Mar 22nd, 2018

Vungle launches global self-serve platform for advertisers

New platform gives advertisers access to its audience for video content

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables Profile Mar 19th, 2018

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables

How short game trials can grab new users

“The Japanese games market has come out from its closed-off period” Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

Next generation playable ads Comment & Opinion Jan 16th, 2018

Next generation playable ads

ZPLAY on why playable ads will become more widespread in 2018

Taptica cements position in Japan by acquiring marketing firm Adinnovation News Jul 18th, 2017

Taptica cements position in Japan by acquiring marketing firm Adinnovation

Partnership leads to complete acquisition

Chinese ad tech firm Mobvista scores revenues of $296 million for 2016 thanks to overseas sales increase News May 16th, 2017

Chinese ad tech firm Mobvista scores revenues of $296 million for 2016 thanks to overseas sales increase

Revenues up 155% year-on-year

Analytics firm Adjust expands mobile measurements platform into China News May 4th, 2017

Analytics firm Adjust expands mobile measurements platform into China

Down from a 2.67 second delay to just 1.01 seconds

Mobile advertising firm InMobi sees operationally profitable 2016 following big boost in China News Apr 5th, 2017

Mobile advertising firm InMobi sees operationally profitable 2016 following big boost in China

Even a $1 million fine couldn't bring it down

JustAd launches drag-and-drop playable ad building tool Game Zone News Mar 14th, 2017

JustAd launches drag-and-drop playable ad building tool Game Zone

Everyone can have playable ads without a single line of code

Cheetah Mobile rebrands Cheetah Ad Platform as Cheetah Ads News Mar 1st, 2017

Cheetah Mobile rebrands Cheetah Ad Platform as Cheetah Ads

Sleek and simple

Kid-friendly ad platform TotallyAwesome raises $2 million News Feb 28th, 2017

Kid-friendly ad platform TotallyAwesome raises $2 million

Set to launch PopJam in Australia and Southeast Asia

Taptica makes first move into Japan through Adinnovation partnership News Feb 2nd, 2017

Taptica makes first move into Japan through Adinnovation partnership

Pushing further into the APAC region

LINE adds rewarded video ads to messaging app through Fyber partnership News Jan 25th, 2017

LINE adds rewarded video ads to messaging app through Fyber partnership

Watch a video, earn some coins

Advertising megatrends for 2017 News Jan 16th, 2017

Advertising megatrends for 2017

Mobvista's Nick Roveta on the latest in advertising

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