Advertising

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Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific News Dec 1st, 2021

Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific

Brings Adverty's in-game ad inventory locally to Asia Pacific

PGC Digital: What makes a successful ad creative? News Sep 27th, 2021

PGC Digital: What makes a successful ad creative?

SocialPeta's Summer Liu discusses the key roles of creatives and how to optimise them

iOS uncertainty driving alternative Android stores Data & Research Jun 16th, 2021

iOS uncertainty driving alternative Android stores

Tenjin offers an explanation and support for advertisers shifting their budgets from iOS to Android alternatives

Optimising your mobile campaigns with data News Jun 14th, 2021

Optimising your mobile campaigns with data

Mintegral, Sensor Tower and Kooapps have partnered to host an online event exploring mobile advertising in 2021

Bidstack launches Approved Partner Network News Oct 26th, 2020

Bidstack launches Approved Partner Network

In partnership with GIMA Esports and Httpool

Update: Apple finds no evidence that Mintegral's SDK is harming users News Aug 25th, 2020

Update: Apple finds no evidence that Mintegral's SDK is harming users

Mintegral strongly denies its SDK is responsible for ad fraud

Three minutes with Nexon Interview Aug 18th, 2020

Three minutes with Nexon

Bango speaks to Nexon team manager Lee WooChang about the studio's UA strategy

Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan News Jun 22nd, 2020

Anzu teams up with industry veteran Takuya Banno to bring its ads platform to Japan

"The Japanese gaming market is bigger and more advanced than ever before"

AdTiming on why it's made its OpenMediation platform completely open source Interview Apr 20th, 2020

AdTiming on why it's made its OpenMediation platform completely open source

Chief product officer Yobo Zhang on what the platform can do for you

Tenjin is releasing a new set of automation APIs and making it free Comment & Opinion Feb 7th, 2020

Tenjin is releasing a new set of automation APIs and making it free

Campaign Management and Reporting APIs free for all

IronSource's Sandra Schneider on using ads to improve retention and monetisation Interview Dec 12th, 2019

IronSource's Sandra Schneider on using ads to improve retention and monetisation

"Whenever I recruit someone today, the first thing I do is give them a long list of top games to play"

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers Feature Nov 4th, 2019

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers

Erick Fang discusses

Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal News Aug 16th, 2019

Animoca Brands and Winfinite firm Versus Systems sign $500k mutual investment deal

Hong Kong publisher may leverage ad tools through its existing partnerships with other firms

Voodoo’s ad monetisation and the recipe for hyper-casual success Comment & Opinion Aug 5th, 2019

Voodoo’s ad monetisation and the recipe for hyper-casual success

Thanks to the Mintegral-led campaigns, the ad fill rate for Voodoo’s titles increased from 30 per cent to a high of 75 per cent

The top global game advertisers in the US, Japan and South Korea for June 2019 News Jul 16th, 2019

The top global game advertisers in the US, Japan and South Korea for June 2019

SocialPeta data shows which games are generating the highest number of ad impressions

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