Retention

Article Types

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players Special Report Dec 22nd, 2021

App Annie reveals the top 10 retention tactics which turn first-time users into repeat players

Fuelled by Game IQ, App Annie investigates how the world’s top hypercasual puzzle games retain players

Retention rate is key to in-game advertisements, says Tenjin lead data scientist News Jan 20th, 2020

Retention rate is key to in-game advertisements, says Tenjin lead data scientist

The US creates 10 times more ad revenue

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye Comment & Opinion Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

Exclusive currencies and limited gachas don't stop this game from being fun

How does Star Wars: Force Arena monetise? The IAP Inspector Jan 13th, 2017

How does Star Wars: Force Arena monetise?

IAPs from the players' perspective

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

Analyse the flow

A generous heart: The monetization of Kingdom Hearts Unchained X The IAP Inspector Jun 24th, 2016

A generous heart: The monetization of Kingdom Hearts Unchained X

IAPs from the player's perspective

How a retention focus and data-led difficulty helped Sudoku Quest outgross its competition Interview Jun 22nd, 2016

How a retention focus and data-led difficulty helped Sudoku Quest outgross its competition

Hashcube CMO Gurinder Pal Singh on monetising casual games

Gifts galore: the monetisation of Tales of LINK The IAP Inspector Apr 21st, 2016

Gifts galore: the monetisation of Tales of LINK

IAPs from the players' perspective

Beating RPGs for retention, CCGs are ruling and saturating the Chinese mobile market Chart of the Week Dec 10th, 2014

Beating RPGs for retention, CCGs are ruling and saturating the Chinese mobile market

Trumping it

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