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Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US Interview Mar 17th, 2020

Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US

"The trailer that our team created outperformed in every placement we put into the market at the time"

Appier launches new marketing solution to re-engage mobile gamers News Jul 30th, 2019

Appier launches new marketing solution to re-engage mobile gamers

“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”

Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes Job News Jun 5th, 2019

Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes

But does not touch on whether it will continue to support the game in Western markets

Update: EA's latest layoffs include the closure of its offices in Japan and Russia Job News Mar 28th, 2019

Update: EA's latest layoffs include the closure of its offices in Japan and Russia

Publisher vows to help newly-redundant staff find new roles in the local games industry

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game Comment & Opinion Mar 26th, 2019

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game

High definition images offer an eye-catching solution to getting user attention

Tencent culls games marketing budget as China’s freeze on the industry continues News Nov 12th, 2018

Tencent culls games marketing budget as China’s freeze on the industry continues

Publisher plays conservatively as the block on new game approvals continues

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market Interview Jun 14th, 2018

Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market

Seasun Games overseas business development director Zhen Li tells us why Chinese games are so popular in South Korea

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China Comment & Opinion Apr 3rd, 2018

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China

NativeX's Joyce Ye deals out the advice

“The Japanese games market has come out from its closed-off period” Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

Taptica cements position in Japan by acquiring marketing firm Adinnovation News Jul 18th, 2017

Taptica cements position in Japan by acquiring marketing firm Adinnovation

Partnership leads to complete acquisition

The Western mobile developer’s checklist for launching in Japan Comment & Opinion Jun 16th, 2017

The Western mobile developer’s checklist for launching in Japan

AppLovin's Johannes Heinze dishes out some key tips

Mobile marketing firm MobAir pushes into China with Shanghai office News Apr 28th, 2017

Mobile marketing firm MobAir pushes into China with Shanghai office

Wants to offer personalised services to its local clients

JustAd launches drag-and-drop playable ad building tool Game Zone News Mar 14th, 2017

JustAd launches drag-and-drop playable ad building tool Game Zone

Everyone can have playable ads without a single line of code

Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan Interview Mar 14th, 2017

Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan

Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017

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