Marketing

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Tencent culls games marketing budget as China’s freeze on the industry continues News Nov 12th, 2018

Tencent culls games marketing budget as China’s freeze on the industry continues

Publisher plays conservatively as the block on new game approvals continues

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market Interview Jun 14th, 2018

Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market

Seasun Games overseas business development director Zhen Li tells us why Chinese games are so popular in South Korea

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China Comment & Opinion Apr 3rd, 2018

How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China

NativeX's Joyce Ye deals out the advice

“The Japanese games market has come out from its closed-off period” Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

Taptica cements position in Japan by acquiring marketing firm Adinnovation News Jul 18th, 2017

Taptica cements position in Japan by acquiring marketing firm Adinnovation

Partnership leads to complete acquisition

The Western mobile developer’s checklist for launching in Japan Comment & Opinion Jun 16th, 2017

The Western mobile developer’s checklist for launching in Japan

AppLovin's Johannes Heinze dishes out some key tips

Mobile marketing firm MobAir pushes into China with Shanghai office News Apr 28th, 2017

Mobile marketing firm MobAir pushes into China with Shanghai office

Wants to offer personalised services to its local clients

JustAd launches drag-and-drop playable ad building tool Game Zone News Mar 14th, 2017

JustAd launches drag-and-drop playable ad building tool Game Zone

Everyone can have playable ads without a single line of code

Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan Interview Mar 14th, 2017

Cygames on why the West requires an entirely different UA and marketing strategy than its native Japan

Executive Director Yuito Kimura discusses promotional activities, new games and its vision for 2017

Digital marketer ad2games expands into China with Shanghai office News Mar 7th, 2017

Digital marketer ad2games expands into China with Shanghai office

Reaching clients without time differences

Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China News Feb 20th, 2017

Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China

Chinese firm wants to expand accelerate overseas expansion plans

IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January News Jan 4th, 2017

IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January

Started with a Times Square screen takeover

5 marketing tips for launching Chinese games in Western markets Comment & Opinion Nov 18th, 2016

5 marketing tips for launching Chinese games in Western markets

Increase your chances of a successful Western game launch

Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin News Sep 26th, 2016

Chinese investor splashes $1.4 billion on mobile marketing platform AppLovin

US ad firm gets Chinese ownership

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