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Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US

Appier launches new marketing solution to re-engage mobile gamers
“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”

Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes
But does not touch on whether it will continue to support the game in Western markets

Update: EA's latest layoffs include the closure of its offices in Japan and Russia
Publisher vows to help newly-redundant staff find new roles in the local games industry

Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention

Tencent culls games marketing budget as China’s freeze on the industry continues
Publisher plays conservatively as the block on new game approvals continues

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market

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