Marketing
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- All [61]
- Infographic [1]
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- Feature [11]
- Job News [25]
Interview
Mar 17th, 2020
Jobs in Games: Bandai Namco's Jihoon Kim on marketing a mobile game for the US
News
Jul 30th, 2019
Appier launches new marketing solution to re-engage mobile gamers
“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”
Job News
Jun 5th, 2019
Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes
But does not touch on whether it will continue to support the game in Western markets
Job News
Mar 28th, 2019
Update: EA's latest layoffs include the closure of its offices in Japan and Russia
Publisher vows to help newly-redundant staff find new roles in the local games industry
Comment & Opinion
Mar 26th, 2019
Facebook partner on using UnrealFront’s Cinemagraph ad creative to market your mobile game
High definition images offer an eye-catching solution to getting user attention
News
Nov 12th, 2018
Tencent culls games marketing budget as China’s freeze on the industry continues
Publisher plays conservatively as the block on new game approvals continues
Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Interview
Jun 14th, 2018
Why Seasun and other Chinese developers are expanding their influence over South Korea's mobile market
Comment & Opinion
Apr 3rd, 2018