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PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 17th, 2023

Week in Views - What caught our editorial eyes in the last seven days

  • Week That Was
PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

  • Podcast
Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

  • Hot Five
Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
  • Asia
  • Indie Mavens
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How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
  • IAP Inspector
  • PUBG
  • Rules of Survival
  • Battle Royale
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

  • Analytics
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  • India
  • Day 1
  • Mumbai
Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

  • Hall of Fame
  • Australia
  • Fruit Ninja
  • Brisbane
Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

  • Indies
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  • Australia
  • Melbourne
  • Brothers
Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

  • Stateside
Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

  • Charticle
  • Pokémon GO
  • Pokemon
  • Pokemon Masters
  • Pokemon Home
PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

  • Indies
  • Making Of
  • Premium
  • Australia
  • Melbourne
  • Brothers
Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

  • Hall of Fame
  • Australia
  • Fruit Ninja
  • Brisbane
Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
  • Asia
  • Indie Mavens
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Mobile Legends is quietly out-grossing Arena of Valor in many countries The Charticle Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
  • Mobile Legends
How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
  • IAP Inspector
  • PUBG
  • Rules of Survival
  • Battle Royale
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

  • Analytics
  • Chart of the Week
  • Segmentation
  • Retention
  • India
  • Day 1
  • Mumbai
The complete list of Netflix Games A GLIMPSE OF GROWTH Oct 5th, 2023

The complete list of Netflix Games

  • Netflix
Hypercasual macro overview in 2023 for developers FEATURE Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

  • Research
  • Hypercasual
Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

  • Gameplay
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  • Frozen City
  • Game analysis
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
  • Azure
  • hyper-casual
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
  • Strategy
  • mobile gaming
  • App Stores
  • web stores
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
PG.biz Podcast – Unravelling the alchemy of user acquisition PODCAST Feb 20th, 2023

PG.biz Podcast – Unravelling the alchemy of user acquisition

  • User Acquisition
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  • Podcast
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The complete list of Netflix Games A GLIMPSE OF GROWTH Oct 5th, 2023

The complete list of Netflix Games

  • Netflix
Top 5 Japan-only mobile games we wanna play MOST WANTED LIST Nov 18th, 2021

Top 5 Japan-only mobile games we wanna play

  • Japan
  • Uma Musume: Pretty Derby
  • Ni No Kuni
  • Rhythm Games
Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

  • Gameplay
  • Analysis
  • Frozen City
  • Game analysis
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
  • Azure
  • hyper-casual
Coming on leaps and bounds: the making of Bean Dreams BOUNCING BEAN Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

  • Indies
  • Making Of
  • Premium
  • Australia
  • Melbourne
  • Brothers
Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

  • China
  • Android
  • Sponsored
  • Distribution
Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat GAMING NINJA Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

  • Hall of Fame
  • Australia
  • Fruit Ninja
  • Brisbane
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
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Crunch time for ByteDance's gaming ambitions DANCE THE BLUES Dec 8th, 2023

Crunch time for ByteDance's gaming ambitions

  • China
  • Mobile Legends
  • TikTok
LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement INSIGHTS Apr 3rd, 2023

LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement

  • Advertisement
  • Generative AI
Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years” EXPERT INSIGHT Mar 22nd, 2023

Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”

  • Live Ops
  • Features
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
  • Strategy
  • mobile gaming
  • App Stores
  • web stores
Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

  • Sponsored
  • Trends
  • EMEA
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PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
  • Podcast
Crunch time for ByteDance's gaming ambitions DANCE THE BLUES Dec 8th, 2023

Crunch time for ByteDance's gaming ambitions

  • China
  • Mobile Legends
  • TikTok
Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile ART FANTASY Mar 16th, 2017

Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile

  • Japan
  • Art Style
  • Culture
Hack and slash: The making of MIHOYO's Honkai Impact 3rd MAKING OF May 2nd, 2018

Hack and slash: The making of MIHOYO's Honkai Impact 3rd

  • Japan
  • Making Of
  • Anime
  • Manga
Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

  • China
  • Android
  • Sponsored
  • Distribution
A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye DECODING DESIGN Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

  • IAP
  • Monetisation
  • Retention
  • Game Design
  • Decoding Design
  • Love Nikki
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Should indie developers release their games in Asia? INDIE MAVENS Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
  • Asia
  • Indie Mavens
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Mobile Game of the Week: Warhammer 40,000 Warpforge WHAT WE'RE PLAYING Nov 24th, 2023

Mobile Game of the Week: Warhammer 40,000 Warpforge

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
Netmarble cuts losses by 90% in Q3 despite revenue decline DEBTMARBLE Nov 22nd, 2023

Netmarble cuts losses by 90% in Q3 despite revenue decline

  • Financials
  • Revenue
  • South Korea
  • Q3 Financials
Celebrate 10 years of incredible PGC conferences throughout 2024 HERE WE GO Nov 9th, 2023

Celebrate 10 years of incredible PGC conferences throughout 2024

  • PGC San Francisco
  • Pocket Gamer Connects
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Developer Funstop secures $1.5 million funding from Indian investors INVESTMENTS Oct 31st, 2023

Developer Funstop secures $1.5 million funding from Indian investors

  • Investment
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India's Nazara Technologies launches publishing division to support local and international developers GAME PUBLISHING Oct 30th, 2023

India's Nazara Technologies launches publishing division to support local and international developers

  • Publishing
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Appodeal & Pollen VC partner to offer a new kind of mobile growth platform CREDIT WHERE ITS DUE Sep 27th, 2023

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

  • Monetisation
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China’s app stores begin compliance with China’s latest regulations CHINESE APP STORES Sep 6th, 2023

China’s app stores begin compliance with China’s latest regulations

  • China
  • Licensing
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Tencent acquires visual novel company Visual Arts TENCENT ACQUISITION Jul 28th, 2023

Tencent acquires visual novel company Visual Arts

  • Acquisition
More
Developer Funstop secures $1.5 million funding from Indian investors INVESTMENTS Oct 31st, 2023

Developer Funstop secures $1.5 million funding from Indian investors

  • Investment
  • Funding
  • India
Mobile Game of the Week: Warhammer 40,000 Warpforge WHAT WE'RE PLAYING Nov 24th, 2023

Mobile Game of the Week: Warhammer 40,000 Warpforge

  • Game of the Week
  • Mobile Game of the Week
  • What We're Playing
India's Nazara Technologies launches publishing division to support local and international developers GAME PUBLISHING Oct 30th, 2023

India's Nazara Technologies launches publishing division to support local and international developers

  • Publishing
  • India
Netmarble cuts losses by 90% in Q3 despite revenue decline DEBTMARBLE Nov 22nd, 2023

Netmarble cuts losses by 90% in Q3 despite revenue decline

  • Financials
  • Revenue
  • South Korea
  • Q3 Financials
Celebrate 10 years of incredible PGC conferences throughout 2024 HERE WE GO Nov 9th, 2023

Celebrate 10 years of incredible PGC conferences throughout 2024

  • PGC San Francisco
  • Pocket Gamer Connects
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  • PG Connects London
  • Dubai GameExpo Summit
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Genshin Impact records lowest monthly revenue as Honkai: Star Rail soars GENSHIN IMPACT Jun 9th, 2023

Genshin Impact records lowest monthly revenue as Honkai: Star Rail soars

  • China
  • Revenue
  • Genshin Impact
  • Honkai: Star Rail
Tencent acquires visual novel company Visual Arts TENCENT ACQUISITION Jul 28th, 2023

Tencent acquires visual novel company Visual Arts

  • Acquisition
Appodeal & Pollen VC partner to offer a new kind of mobile growth platform CREDIT WHERE ITS DUE Sep 27th, 2023

Appodeal & Pollen VC partner to offer a new kind of mobile growth platform

  • Monetisation
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  • Partnership
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Belgrade, Serbia And Montenegro

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Playtopia December 2023

Cape Town, South Africa

Dec 8th - 9th 2023

Game Developers Session 2023

Czech Republic

Dec 8th - 10th 2023

2023 G-Eight Game Show

Taipei City, China

Dec 9th - 10th 2023

gamedev.world December 2023

Online Event,

Dec 12th - 15th 2023

SIGGRAPH Asia Conference 2023

Sydney, Australia

Dec 14th - 17th 2023

Games for Change Summit 2023

Abu Dhabi, United Arab Emirates

Jan 22nd - 23rd 2024

Pocket Gamer Connects London 2024

London, UK

Mar 18th - 19th 2024

Pocket Gamer Connects San Francisco 2024

San Francisco, USA

Dec 6th - 8th 2023

Day of the Devs 2023

Los Angeles, USA

Dec 7th - 8th 2023

WN Conference 2023 Belgrade

Belgrade, Serbia And Montenegro

Dec 7th - 9th 2023

Playtopia December 2023

Cape Town, South Africa

Dec 8th - 9th 2023

Game Developers Session 2023

Czech Republic

Dec 8th - 10th 2023

2023 G-Eight Game Show

Taipei City, China

Dec 9th - 10th 2023

gamedev.world December 2023

Online Event,

Dec 12th - 15th 2023

SIGGRAPH Asia Conference 2023

Sydney, Australia

Dec 14th - 17th 2023

Games for Change Summit 2023

Abu Dhabi, United Arab Emirates

Resources Data, Deals & Research
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How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
  • Hypercasual
  • case study
  • Hybrid Casual
How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

  • Mavens
  • India
  • Mobile Mavens
  • Indian Mavens
  • Monetisation Design
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Developer Funstop secures $1.5 million funding from Indian investors INVESTMENTS Oct 31st, 2023

Developer Funstop secures $1.5 million funding from Indian investors

  • Investment
  • Funding
  • India
Tencent acquires visual novel company Visual Arts TENCENT ACQUISITION Jul 28th, 2023

Tencent acquires visual novel company Visual Arts

  • Acquisition
NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

  • China
  • Acquisition
Saudi Arabia eyes up acquisition of major publisher SAUDI ARABIA Sep 30th, 2022

Saudi Arabia eyes up acquisition of major publisher

  • Investment
  • Acquisition
  • MENA
  • Saudi Arabia
Unity announce date for stockholders vote on ironSource merger UNITY AND IRONSOURCE Sep 12th, 2022

Unity announce date for stockholders vote on ironSource merger

  • Acquisition
  • Merger
Animoca Brands raises $110 million in funding ANIMOCA BRANDS SECURES FUNDING Sep 9th, 2022

Animoca Brands raises $110 million in funding

  • Investment
Tencent now owns 49.9 per cent of Guillemot Bros TENCENT X GUILLEMOT BROS Sep 7th, 2022

Tencent now owns 49.9 per cent of Guillemot Bros

  • Investment
  • Acquisition
  • Deal
Metaverse Magna raises £3.2M in latest seed funding round INVESTMENT Sep 6th, 2022

Metaverse Magna raises £3.2M in latest seed funding round

  • Investment
  • Seed Round
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The Africa Games Industry Report sheds light on the region's challenges and triumphs GAMING IN AFRICA Dec 7th, 2023

The Africa Games Industry Report sheds light on the region's challenges and triumphs

  • Africa
  • Report
  • Games
Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

  • Gameplay
  • Analysis
  • Frozen City
  • Game analysis
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
  • Azure
  • hyper-casual
49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
  • Revenue
  • Report
Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Boost your ad strategy in 2023 with Appodeal's new insights report BOOST YOUR AD STRATEGY Mar 7th, 2023

Boost your ad strategy in 2023 with Appodeal's new insights report

  • Advertising
  • Sponsored
  • Report
  • eCPM
Mobile games generated 75% of NCSoft sales revenue in 2022 NCSOFT FINANCIALS Feb 15th, 2023

Mobile games generated 75% of NCSoft sales revenue in 2022

  • Financials
Fewer games but greater revenue - the reality of the global mobile games market FEWER GAMES GREATER REVENUE Dec 9th, 2022

Fewer games but greater revenue - the reality of the global mobile games market

  • Market
  • Sponsored
  • data.ai Series
  • Market Analysis
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The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
  • Region Focus: MENA
  • Top 30
Top 30 Chinese Developer 2014 BEST IN THE EAST Mar 18th, 2014

Top 30 Chinese Developer 2014

Top 30 Chinese Developer 2012 BEST IN THE EAST Dec 11th, 2012

Top 30 Chinese Developer 2012

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Count of active applications in the App Store

Total Active App (currently available for download): 5,468,969

Total Inactive Apps (no longer available for download): 213,645

Total Apps Seen in US App Store: 5,682,614

Number of Active Publishers in the US App Store: 1,668,815

Details

Application Category Distribution

Most Popular Categories

  1. Games (1,086,449 active)
  2. Business (553,682 active)
  3. Education (475,637 active)
  4. Lifestyle (462,427 active)
  5. Utilities (375,029 active)
Details
More App Store Metrics
Top 50 Mobile
Game Makers
2023
 PG Connects
London 2024
Jan 22-23 Top games
currently in
soft launch

Redundancies

Article Types

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  • Week that was [1]
  • News [33]
  • Job News [59]
ByteDance lays off Ohayoo employees following CCP gaming crackdown News Oct 25th, 2021

ByteDance lays off Ohayoo employees following CCP gaming crackdown

News follows restrictions on under 18s play time

  • China
  • Redundancies
  • Beijing
  • Bytedance
Update: EA's latest layoffs include the closure of its offices in Japan and Russia Job News Mar 28th, 2019

Update: EA's latest layoffs include the closure of its offices in Japan and Russia

Publisher vows to help newly-redundant staff find new roles in the local games industry

  • Japan
  • Publishing
  • Jobs
  • Marketing
  • Redundancies
  • Studio Closure
Huge layoffs strike staff at Australian studio EA Firemonkeys Job News Feb 22nd, 2019

Huge layoffs strike staff at Australian studio EA Firemonkeys

As many as 50 staff could be affected

  • Jobs
  • Australia
  • Redundancies
Report: Fruit Ninja developer Halfbrick lays off half its team Job News Mar 13th, 2018

Report: Fruit Ninja developer Halfbrick lays off half its team

The number of employees laid off could push past 30 before the end of the week

  • Jobs
  • Australia
  • Redundancies
100 jobs go as Taiwan developer Gamemag Interactive closes Job News Feb 20th, 2017

100 jobs go as Taiwan developer Gamemag Interactive closes

Unable to pay staff as shareholder urges staff to seek new employment

  • Jobs
  • Redundancies
  • Taiwan
  • Studio Closure
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Mobile Game of the Week: Warhammer 40,000 Warpforge News Nov 24th, 2023

Mobile Game of the Week: Warhammer 40,000 Warpforge

Netmarble cuts losses by 90% in Q3 despite revenue decline News Nov 22nd, 2023

Netmarble cuts losses by 90% in Q3 despite revenue decline

Celebrate 10 years of incredible PGC conferences throughout 2024 News Nov 9th, 2023

Celebrate 10 years of incredible PGC conferences throughout 2024

Developer Funstop secures $1.5 million funding from Indian investors News Oct 31st, 2023

Developer Funstop secures $1.5 million funding from Indian investors

India's Nazara Technologies launches publishing division to support local and international developers News Oct 30th, 2023

India's Nazara Technologies launches publishing division to support local and international developers

The complete list of Netflix Games Feature Oct 5th, 2023

The complete list of Netflix Games

Hypercasual macro overview in 2023 for developers Feature Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

Game Analysis: Taking a deep dive into the world of Frozen City Feature Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

The hyper-casual landscape in 2023: Trends and insights for developers Feature Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault Feature Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

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