Influencers

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News Nov 2nd, 2018

Gree partners with Chinese video sharing platform BiliBili to develop new mobile games

Also plans to explore the virtual YouTuber space

“The Japanese games market has come out from its closed-off period”

Interview Mar 13th, 2018

“The Japanese games market has come out from its closed-off period”

Yengage chief operating officer on the opportunities that await developers in Japan, and how to break in

NetEase's PUBG-like Rules of Survival racks up 15 million downloads

News Dec 13th, 2017

NetEase's PUBG-like Rules of Survival racks up 15 million downloads

Chinese publisher sets up tournament featuring 30 popular streamers and content creators across the globe

News Jan 4th, 2017

IGG and Boostinsider partner for massive influencer campaign to promote Lords Mobile through January

Started with a Times Square screen takeover

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PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe

Comment & Opinion Jun 7th, 2016

PRing mobile games in Japan is tough, but you get better results than trying to PR mobile games in Europe

David McCarthy on when less is more

News Jun 7th, 2016

Japanese marketing network Dentsu invests in US superfan platform Victorious

The new way to engage

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