Lords Mobile developer IGG has kicked off a major partnership with influencer marketer Boostinsider to promote the game through January 2017.

The campaign started with a billboard placement on Times Square as an ad for Lords Mobile took over the Nasdaq "big screen" between December 29th and January 4th.

The influencer campaign will run through January using Boostinsider's influencer network. It boasts a 100,000 strong membership that it says will find creative ways to advertise the game.

The attention of the world

"A good product has the potential to grab the attention of the world," said Heidi Yu, CEO & Co-Founder of Boostinsider.

"We believe that our influencers can effectively showcase Lords Mobile and share it with all their followers and fans."

IGG has a user community of over 340 million players across the globe, with approximately 18.6 million MAUs. It first launched Lords Mobile in March 2016.