Playable Ads

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Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free News Jun 18th, 2019

Synative Playable Studio now lets devs create Google Play ‘Try Now’ demos for free

, Google Play’s instant games are designed to be available instantly, without the need for a download

How live user comments for in-game mobile ads are boosting developer revenues Comment & Opinion Mar 12th, 2019

How live user comments for in-game mobile ads are boosting developer revenues

AdTiming explains the benefits of its Creative Timing and AdMuing tools

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets Comment & Opinion Nov 6th, 2018

Facebook marketing partner ZingFront aims to be a key ad creative player in global markets

A look at the company's SocialPeta and UnrealFront products

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021 Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables Profile Mar 19th, 2018

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables

How short game trials can grab new users

Next generation playable ads Comment & Opinion Jan 16th, 2018

Next generation playable ads

ZPLAY on why playable ads will become more widespread in 2018

JustAd launches drag-and-drop playable ad building tool Game Zone News Mar 14th, 2017

JustAd launches drag-and-drop playable ad building tool Game Zone

Everyone can have playable ads without a single line of code

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