Playable Ads

Article Types

Interview Aug 2nd, 2018

Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021

Social network reveals playables, retention optimisation and value optimisation solutions at ChinaJoy

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

Comment & Opinion Jul 4th, 2018

Why Chinese mobile ad tech firm Mobvista spun out its monetisation platform Mintegral

EMEA business development manager Sean Parmenter discusses the company's plans and China's advertising landscape

Profile Mar 19th, 2018

How Synative’s streaming tech aims to fix mobile’s UA challenges through playables

How short game trials can grab new users

Comment & Opinion Jan 16th, 2018

Next generation playable ads

ZPLAY on why playable ads will become more widespread in 2018

JustAd launches drag-and-drop playable ad building tool Game Zone

News Mar 14th, 2017

JustAd launches drag-and-drop playable ad building tool Game Zone

Everyone can have playable ads without a single line of code

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