Niko Partners: Asian cloud games market to reach $3 billion by 2023

An increase of more than 10 times is predicted in the next four years.

Niko Partners: Asian cloud games market to reach $3 billion by 2023

The amount of money generated by cloud games platforms in the Asian market alone is going to increase more than 10 times in the next four years.

That's according to research conducted by Niko Partners for its cloud gaming in Asia report, which claims that such services will bring in $270 million in 2019 - a figure that climbs to $3 billion by the time we reached 2023.

That's a more generous estimate than has been given by fellow data and research company IHS Markit, which in May of this year said it reckons that the global cloud games market would be worth $2.5 billion by 2023.

500 million consumers

Furthermore, the number of gamers in this part of the world using cloud services will also increase astronomically, too. The Asia-centric analyst firm says that there will be 500 million cloud games consumers in 2028, compared to just three million in 2019.

“Cloud gaming will be of tremendous benefit to gamers who will have access to a large number of high-quality titles without the need for expensive hardware,” said Niko Partners founder Lisa Hanson.

“Developers, publishers, and platforms all profit as well with greater reach and more ways to monetise, however the companies that own the most parts of the value chain from IP to infrastructure stand to benefit the most. And as with so many other sectors of gaming, Asia is leading the way.”

Google will launch its own cloud game streaming service Stadia this November, with pre-orders for the Stadia Founder’s Edition bundle already selling out in Europe.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.