Week In Views
Epic spends $100m fighting Apple and Pokémon TGC Pocket rules Golden week | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Five New Games
New release roundup: Chronomon, Cornhole Hero, Witchy Workshop: Cozy Idle and more
We highlight the latest new games that have broken cover and are all set to do big business
Golden Week Glory
Golden Week 2025: Pokémon TCG Pocket dominates, Fate/Grand Order falls, and a 2012 title makes a surprising rise
The 10 best-performing mobile games in Japan generated $81m this Golden Week, up from $44.9m in 2024
Industry Insights
How France’s antitrust ruling could give a boost to app retargeting
Jenny Lin looks at the implications for app marketers of the French Regulator’s decision to fine Apple over its use of the App Tracking Transparency feature
Ai Insights
AI creative production performance: What can we learn from it
Claire Rozain shares her insights on launching AI ads and how to build a system that learns
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy: Part two
Our Mavens share their insights on what this means for the industry and what may happen next
Hot Five
Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Marvellous Mena
GEM Capital MD and Jetapult CEO talk MENA investments and unlocking the region's potential
Roman Gurskiy and Sharan Tulsiani discuss what they look for in startups, common founder mistakes, and how MENA game studios can attract global capital
Week In Views
Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Company Spotlight
Company Spotlight: Almedia
Find out more about Almedia, the Berlin-based rewarded user acquisition and loyalty platform, which also is the fastest-growing ad company in Europe
Five New Games
New release roundup: Sleepy Stork, Odin: Valhalla Rising, The Mr. Rabbit Magic Show and more
We highlight the latest new games that have broken cover and are all set to do big business
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy
Our Mavens share their insights on what this means for the industry and what may happen next
Pokemon Prime
Pokémon TCG Pocket usurps Pokémon Go launch as it closes in on $1bn after six months
Pocket made $915.3m in its first half-year, beating Go’s $800.7m by 14%
Sponsored
How GeeMee reshapes mobile app Monetisation with AI technology
The evolution of app revenue generation
Industry Insights
Four cases of the HR brand solving real business problems
Nikita Guk shares real examples of how employer branding helped companies with hiring, retention and reputation challenges
Magic And Mysteries
Jam City talks Harry Potter: Hogwarts Mystery’s seventh anniversary and the power of storytelling
General manager Bryan Shaw and product lead Nicole Adams discuss immersion, loveable characters and bespoke brand alignment
Big Push
Brazil aims to sweet talk the global games industry at Gamescom LATAM
The country's flagship event hopes to boost its presence on the world stage
Hot Five
Hot Five: Apple’s DMA violation, Discord CEO steps down, and Blue Ocean Games launches $30m fund
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Once Human, Delta Force Mobile, Pandoland, and more
We highlight the latest new games that have broken cover over the past week
Jobs Roundup
April 2025's Movers and Shakers: New CEOs at Discord and GoodVille, Supercell appoints head of marketing, and more
Our regular roundup of the mobile games industry's movers and shakers
Earth Day
Subway Surfers, Monument Valley 3, Pikmin Bloom: The mobile games raising awareness on Earth Day 2025
Various mobile developers have launched new content to celebrate and raise awareness for Earth Day
Hot Five
Hot Five: Clash of Clans: The Epic Raid board game, Machine Zone CEO out, and Final Fantasy XIV Mobile’s tentative launch date
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Disney Solitaire, Jetpack Joyride Racing, TMNT: Shredder’s Revenge and more
We highlight the latest new games that have broken cover over the past week
Mena Month
The big deals that have shaped the Middle East's games industry over the past year
We take a look at the acquisitions, partnerships and other deals in the Middle East's growing market
Game Analysis
Trillions upon trillions of variations: A data-driven look at a midcore battler’s meta
Azur Games’ Vasily Novoselov takes a deep dive into the data that drives the midcore battler Kingdom Clash
Hot Five
Hot Five: Trump tariffs turmoil, Agonalea Games’ $2m funding, and games M&A hits $6.6bn in Q1
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Five New Games
New release roundup: Black Mirror: Thronglets, Katamari Damacy Rolling LIVE, Rollercoaster Tycoon Classic+, and more
We highlight the latest new games that have broken cover and are all set to do big business
Mobile Mavens
Mobile Mavens: What are Nintendo Switch 2's chances of success and is there an opportunity for mobile devs?
As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release
Deal Tracker
Show Me The Money: Scopely acquires Niantic's games business for $3.5bn, and Tencent invests $1.25bn in Ubisoft in March 2025
Our deal tracker highlights the key acquisitions, investments, and partnerships from the last month
Hot Five
Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Behind The Scenes
From a hybridcasual hit to an indie PC title: The story of My Little Universe
SayGames’ Dmitrii Bobrov shares on the requirements and challenges of bringing a mobile title cross-platform
Five New Games
New release roundup: Steel Paws, Disney Magic Match 3D, The Game of Life 2+ and more
We highlight the latest new games that have broken cover and are all set to do big business
Ad Insights
Why disturbing mobile ads work and how to succeed without them
Alexandra Pulinets provides an in-depth analysis of why disturbing ads are effective, their potential harm, and a better alternative
Jobs In Games
Jobs in Games: Why InnoGames’ Marc Morian left the games industry and what brought him back
In this series, we highlight the talented team members working in the games industry and how they got their break
Fireside Chats @ Pgcsf25
Expertise, experience and insight - Seven fabulous fireside chats from PGC London 2025
At PGC London 2025 HyprMX sat down with the speakers, business leaders and pioneers who are changing the future of mobile games. Here are seven of the very best
Mobile Mavens
Mobile Mavens: How serious is market saturation and is it an excuse for failure?
We asked industry experts their opinions on market saturation and how big or little its impact is
Hot Five
Hot Five: GDC takeaways, Nintendo Today app launches, and Honkai: Star Rail’s race to $2bn on mobile
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Simon’s Cat Match, NBA 2K All Star, DriftX, Piano Tiles 2+ and more
We highlight the latest new games that have broken cover the past week
Company Spotlight
Company spotlight: Geniee
Find out more about Geniee, the ad-tech and marketing company which is helping publishers maximise revenue and enabling advertisers to drive real impact
Hot Five
Hot Five: Supercell’s mo.co gets invite-only launch, Blood Strike celebrates first anniversary, and Pokémon Sleep’s Legendary comeback
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Five New Games
New release roundup: mo.co, Halfbrick Sports: Football, Avatar Legends: Realms Collide and more
We highlight the latest new games that have broken cover and are all set to do big business
Gameexpo Summit
Why Dubai? The hottest city for the games industry in MENA right now
We explore the unique set of circumstances pushing the UAE’s biggest city front of stage in the fastest growing territory in games
Top Tips
Stay hungry: The mindset behind great game development
The team at Hungry Studio share on the mindset of ‘stay hungry’ and how you can apply it to games development
Company Profile
Company Spotlight: BIGO Ads
Find out more about the deep learning-based advertising platform which has helped over 50,000 clients scale their user base and maximise their ad revenue
Using Ip
How to choose IPs for a collaboration in games
Julie Levin breaks down how IP collaborations work in mobile games
Hot Five
Hot Five: Scopely acquires Pokémon Go and more for $3.5bn, Wuthering Waves hits $250m on mobile, and Sonic Rumble’s reasons for delay
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Company Spotlight
Company Spotlight: WorldWinner
Discover how WorldWinner is using skill-based gaming to deliver valuable opportunities for brands, developers, and players alike
Company Spotlight
Company Spotlight: GeeMee
Find out how GeeMee empowers publishers and developers worldwide with AI-driven user acquisition and monetisation solutions
Five New Games
New release roundup: DC: Dark Legion, Expelled!, Hill Climb Racing Lite, Be Brave, and more
We highlight the latest new games that have broken cover over the past week
The Future Of Mobile Monetisation
Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation
“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”