Strategic Move
Tag: Strategy
Marvellous Mena
Dubai doubles down on public-private partnerships to drive gaming ambitions
Strategic Move
Stillfront extends €60 million loan facility until 2028 amid CEO search
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New Partnerships
Scopely invests in ex-Umamusume Pretty Derby director's startup Studio AuKnow
The studio is led by former Uma Musume Pretty Derby content director Takuma Akitsu
New Offerings
NBCUniversal explores video game expansion after Comcast split
No gaming acquisitions or partnerships have been discussed yet
Corporate Strategy
Tencent explores exits from Japanese game studio investments amid portfolio review
The company may sell some holdings back to management teams, even at a loss
Portfolio Growth
Ninja Kiwi on growing a portfolio beyond its flagship franchise
Ninja Kiwi EVP Barry Petrie discusses Zombie Assault Resurgence and balancing established IPs with new opportunities
Week In Views
Xbox’s search for direction and a closer look at Candy Crush All Stars | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Strategic Move
Xbox outlines platform overhaul in internal strategy memo
The company reported 1bn annual players across console, PC, mobile and streaming
Strategic Moves
FIFA outlines multi-partner digital football strategy ahead of 2026 World Cup
FIFA said its Roblox experience attracts more than 10m monthly active users
Company Restructure
Embracer keeps mobile in-house as it spins off Fellowship Entertainment
Mobile stays with Embracer, keeping DECA, CrazyLabs and A Thinking Ape
Industry Insights
Why copying best practices won’t help your company grow
Nikita Guk explains why copying best practices from successful studios rarely works and what actually drives organisational performance
Strategic Move
Microsoft says Xbox mobile store “not dead” despite stalled rollout
Xbox also outlined a new strategy in a recent blog post
Hello Kitty Games
Sanrio launches in-house publishing label Sanrio Games with $62.9m investment
First title targets Switch and Switch 2 hardware in 2026
Leadership Change
AppLovin announces leadership succession plans and appoints new independent chairperson
Craig Billings has been appointed independent chairperson of AppLovin’s board
Freedom Regained
Quantic Lab exits Embracer Group to operate as an independent company under founder ownership
The transition took effect on April 1st, 2026, marking the end of Quantic Lab’s period within the Embracer portfolio
Strategic Move
Nodwin Gaming appoints MTG gaming executive Arnd Benninghoff as board member
The company has launched a pre-IPO fundraising round to support global expansion and strategic acquisitions
Leadership Change
Stillfront announces change to Nomination Committee ahead of AGM
Roger Storm of Handelsbanken Fonder has stepped down from the Nomination Committee with immediate effect
Expansions
Sega Sammy plans to expand transmedia strategy as mobile and live service titles take centre stage
The company is using games as the starting point for broader entertainment expansions across multiple platforms
Buyout Concerns
Netflix co-CEO Ted Sarandos defends decision to walk away from Warner Bros. Discovery bid
“It should be highly scrutinised the way I’m glad that ours was highly scrutinised”
Industry Outlook
Metacore CEO says 2026 will define mobile gaming’s next era
Mika Tammenkoski says 2026 could redefine mobile gaming as the industry emerges from decline and moves toward a more mature, disciplined operating model
Layoff News
Halfbrick confirms layoffs as part of internal restructuring amid wider industry pressures
The Fruit Ninja and Jetpack Joyride developer says strategic priorities, not performance, drive changes
New Offerings
Krafton sets a new corporate vision built around bold imagination and global franchise growth
The publisher reaffirms its commitment to AI-driven tools to enhance both development workflows and player experiences
Strategic Move
BidOn expands leadership and establishes board to advance open source ad tech
2026 roadmap includes publisher-focused ad tech resources
New Games Strategy
Supercell's plan to recapture the hunger and inventiveness of a startup after 16 years
CEO Ilkka Paananen shares his vision to find a successful new game after seven years and looks to attract founders to the cause
Company Restructure
Ubisoft moves mobile studios and IP into new Creative House under wide-ranging restructure
The reset is built around a new operating model, a refocused content roadmap and accelerated cost-reduction measures
Vision 2030
Scotland targets £1bn games sector by 2030 with new national action plan
The plan reframes games as a driver of economic growth, skills development and cross-sector innovation
Company Culture
"This is bullsh*t": Supercell opens up on cancelled projects and the role of failure in creativity
The company celebrates cancelled projects with a champagne toast to courage, not success
Strategic Move
Spry Fox founders take substantial pay cuts following Netflix buyback
The founders reduced their salaries to $20,000 per year during the "extremely fast" sale
Next Steps
Krafton enters execution phase of long-term franchise IP strategy
The publisher plans to increase first-party investment while expanding its publishing output and tightening resource allocation
Strategic Move
Tencent eyes global shooter dominance after Delta Force success
The shooter genre represents around 9% of the $189bn games industry
Portugal's Games Strategy
Driving growth in Portugal’s games industry
António Jardim Fernandes, executive director of the Dorisol Hotels group and president of ACIF-CCIM, talks about Portugal’s role in the growth of the global games industry
Hot Five
Hot Five: Squad Busters breaks $50 million, EA’s mobile blueprint, and Finland’s "survive to 2025" mantra
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Distribution Divestment
Thunderful Group sells off distribution business as it focuses on games
The move forms part of a strategy to become a "pure-play games company", not a distributor
Million Milestones
Million Lords hits 3 million downloads with MENA and Asian markets in its sights
The team at Million Victories attribute the success to "a unique gaming experience combined with great marketing"
Super Sonic
Sega reaches financial targets one full year ahead of schedule in record fiscal year
Sega’s revenues and profits were the highest in 10 years in FY2023
Sega Strategy
Rovio, ratings, global expansion: Sega CEO Haruki Satomi reveals plans for FY2024
Sega reveals plans to leverage Rovio’s European success, bolster employee motivation, and grow its IP
Ad Strategy
Why diversified revenue streams are the key to maximising monetisation
As the monetisation landscape shifts, mixing up your ad strategies can ensure that no money gets left on the table
Web Shop Wisdom
Xsolla’s Andrey Kalugin talks web shops tips to get users out of mobile "jail"
Speaking at the Dubai GameExpo Summit 2023 powered by PG Connects, Andrey Kalugin suggested that devs should tailor their discounts since "whales don’t want to save money"
Ip Intentions
EA's new mobile strategy focuses around "significant library of owned IP"
Mobile continues to be the largest gaming platform and EA sees strong growth opportunities in the segment
Fire Emblem Burns Bright
7 years of Fire Emblem Heroes: Evolving beyond an SRPG into Nintendo’s only billion-dollar mobile game
Fire Emblem Heroes is seven years old today, and I’m still playing…
Pgc London
Newzoo’s Tom Wijman: There’s absolutely something to be said for having your mobile games on PC and console
Newzoo’s Tom Wijman’s talk at PGC London reveals all about the pros and cons of porting mobile games to other platforms
Coming To Conquer
First mobile-exclusive Civilization game gets a rebrand under soft launch
Conquests and Alliances is officially rebranded as Civilization: Eras & Allies
Making Of
Behind the scenes: The making of Zynga Socialpoint's Top Troops
Top Troops game lead Albert Fontova discusses the development of the game and its vital first few months post launch
Q&a
Chris Petrovic, CBO at FunPlus talks new soft launch, Sea of Conquest
Sea of Conquest is AAA strategy on mobile from the creators of State of Survival and Guns of Glory
Feature
Game analysis: The evolution of hypercasual runner Jelly Run 2048
Azur Games' Milana Gelmanova shares of taking the game from suboptimal metrics to a stand out project
New Announcements
EA announces turn-based football game for mobile, EA Sports FC Tactical
Not an extension or update to EA Sports FC but a whole new strategy football game exclusively on mobile
Ea Games
EA downplays the importance of mobile
CEO Andrew Wilson spoke about the company’s future at the Goldman Sachs Communacopia + Technology Conference
Humble Games
Humble Games aims for studio acquisitions and in-house development
Executive vice president Alan Patmore outlines their future plans with mobile likely in the pipeline
Layoffs
East Side Games announces round of layoffs
The company reported significant declines in Q1 following a record 2022