Week In Views
Behaviour Interactive layoffs and Pokémon TCG Pocket’s staying power | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Company Profile
The Pokemon Company
Website
www.pokemon.com
About
The Pokémon Company International, a subsidiary of The PokémonCompany in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
Related People
Kathy Carpenter
Sr. Attorney
Articles featuring The Pokemon Company
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Pocket Performance
Pokémon TCG Pocket makes $1.6bn in 1.5 years
Pokémon’s fastest billion-dollar maker on mobile celebrates 1.5 years today
Pokemon Partnership
Pokémon Go teams up with LEGO for Go Fest 2026 in Copenhagen
The partnership ties into Pokémon Go’s 10-year anniversary celebrations
Raring To Go
Pokémon anime will lean into mobile portfolio with Unite, Sleep and Pokémon Go references teased
The new arc of Pokémon Horizons will begin on May 22nd, with more time to fill before the next main series games
Pokemon Unite
Pokémon UNITE WCS 2026 India Qualifier revealed with $25,000 prize pool
The winning team will represent India at the World Championship Finals in San Francisco
Jobs Roundup
March 2026's Movers and Shakers: Pokémon’s product marketing manager, multiple King promotions, founding Rocket Game Talent, and more
Our regular roundup of the mobile games industry's movers and shakers
Pokemon Pocket
Pokémon TCG Pocket hits six-month high as franchise turns 30 years old
The digital card game generated $4.7m on February 27th, its highest sum since August 2025
Pokemon Party
Pokémon Day 2026: Legendaries, legacies and the latest opportunities for a $10.7bn mobile portfolio
The Pokémon Company’s seven active mobile games have surpassed $10bn in player spending, led by Pokémon Go and Pokémon TCG Pocket
Seriously Celebrating
Pokémon Go celebrates 30 years of Pokémon with rare encounters and web shop promotions
Legendary and Mythical Pokémon are being rerun, increasing accessibility after almost 10 years of Go
Podcast | Episode 85
The future of Xbox and Pokémon's 30th anniversary | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 85...
Pokemon Party
Pokémon’s 30th anniversary: The Mobile Mavens share lessons and nostalgic flashbacks from the franchise
Industry insiders voice their views on the goliath games franchise as it celebrates 30 years
Podcast | Episode 83
Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 83...
Week In Views
End of an era at Unity, Resident Evil Survival Unit's future and Pokémon's Super Bowl appearance | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Super Bowl Surprises
Pokémon and Mario splash the cash with Super Bowl LX ads
Lady Gaga’s favourite Pokémon, how Yoshi rides a motorbike and more unveiled at the NFL’s premium event
Week In Views
Record engagement on Roblox, Netflix Games’ cloud focus and Pokémon Go’s event strategy | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Offerings
LEGO Pokémon sets launching in February
The Kanto starter evolutions set is the most expensive release, priced at $649.99
Best Of 2025
Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go
PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025
Champions Compete
Pokémon Unite Asia Champions League returns with $20,000 prize pool in India League
Winners will advance to the Offline Finals against other teams from across Asia
Pocket Power
Pokémon TCG Pocket dethrones Pokémon Go as it celebrates first anniversary and $1.3bn
The digital card game had the most lucrative first year of any mobile Pokémon game
Milestone
Pokémon TCG Pocket surpasses 150m downloads in under a year
New anniversary updates aim to make card collecting more accessible
Mobile Games Awards 2025
Pokémon Trading Card Game Pocket wins Game of the Year at the Pocket Gamer Mobile Games Awards 2025
Making $1 billion in 204 days makes TCG Pocket the very best, like no Pokémon mobile game ever was…
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Pokemon Pickle
The Pokémon Company defends TCG Pocket illustrator in artwork fiasco
The card production team mistakenly provided artist Sie Nanahara with the wrong documents when designing Ho-Oh art
Accidental Artwork
Pokémon TCG Pocket removes two illustrations after "incorrect materials" used in latest expansion
The card production team mistakenly provided the artist with the wrong documents
Podcast | Episode 62
Apple's regulatory wins and 2025's top genres | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 62...
Hot Five
Hot Five: Soolra’s iPhone controller case, Netflix’s gaming investment plans, and EU reportedly likely to greenlight App Store changes
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Pokémon Friends, Metal Slug Tactics, Rollercoaster Racer and more
We highlight the latest new games that have broken cover over the past week
Pokemon Portfolio
Pokémon Champions gets release window as slew of mobile games land updates
The latest Pokémon Presents gives a deeper look into the competitive battle game coming in 2026
Pokemon Puzzles
Pokémon Friends shadow dropped as new puzzle game on mobile
The title is available now on Android, iOS and Nintendo Switch
Sleepy Spending
Pokémon Sleep sleepwalks to $182.8m in two years
Revenue yawned in year two, reaching 77% of its year-one sum, but Legendary events continued to drive strong surges
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Hot Five
Hot Five: Pokémon TCG Pocket surpasses $1bn, Delta Force Mobile hits $100m, and Fortnite's comeback
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Unicorn Club
Pokémon TCG Pocket surpasses $1bn in just over 200 days
The trading card game has hit the $1bn milestone 78 days faster than Pokémon Go, based on player spending
Legal Proceedings
Palworld developer to make more gameplay changes to the game amid legal dispute
“As many have speculated, these changes were indeed a result of the ongoing litigation”
Hot Five
Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Golden Week Glory
Golden Week 2025: Pokémon TCG Pocket dominates, Fate/Grand Order falls, and a 2012 title makes a surprising rise
The 10 best-performing mobile games in Japan generated $81m this Golden Week, up from $44.9m in 2024
Trump Tariffs
Trump’s film industry tariffs: Will game movie adaptations be sentenced or spared?
The US president calls incentives drawing US filmmakers to other countries a "national security threat"
Hot Five
Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week In Views
Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pokemon Prime
Pokémon TCG Pocket usurps Pokémon Go launch as it closes in on $1bn after six months
Pocket made $915.3m in its first half-year, beating Go’s $800.7m by 14%
Lawsuit
Pocketpair pushes to invalidate Nintendo’s patents in Palworld lawsuit
Nintendo and The Pokémon Company are seeking ¥5 million ($32,800) and an injunction against Pocketpair
Shiny Surge
Pokémon TCG Pocket’s first shiny cards trigger 265% spending surge
The Shining Revelry set is cashing in on fan-favourite Pokémon with elusive colour variations
Week In Views
Tencent props up Ubisoft leadership, and Pokémon gets the LEGO treatment | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Hot Five
Hot Five: Supercell’s mo.co gets invite-only launch, Blood Strike celebrates first anniversary, and Pokémon Sleep’s Legendary comeback
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Lucrative Legendaries
Pokémon Sleep's big revenue strategy returns with first Legendary event of 2025
Previous Legendary events have raked in $16.5m over a combined six weeks
Pokemon Partnership
Pokémon and LEGO team up for the first time, bringing new sets in 2026
The partnership aims to bring "the world of Pokémon to life in entirely new ways"
Podcast | Episode 45
Tripledot’s surprise acquisition of AppLovin's games business | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 45...
Week In Views
Apple’s ATT privacy policies finally face the music, and Pokémon GO’s stellar Unova event | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tour For More
Pokémon Go Tour Unova – Global weekend made $19.8m in two days
The free event with optional paid extras saw in-game spending at its highest since the eighth anniversary last July