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Halfbrick's 200 million Chinese Fruit Ninja downloads generate 50 million MAUs

Halfbrick's 200 million Chinese Fruit Ninja downloads generate 50 million MAUs
Halfbrick's Fruit Ninja has been downloaded over 500 million times globally.

And over 200 million of those have happened in China.

It's a figure that's generates around 50 million monthly active users in the country.

That's according to Halfbrick's chief marketing officer Phil Larsen, who's been talking at the Global Mobile Internet Conference in Beijing.

Thinking local

Halfbrick works with local Chinese publisher iDreamsky to get its games onto the key operator app stores and local Android markets.

Of course, as many companies have found, strong downloads in China don't equate to western-levels of monetisation.

Halfbrick is looking to roll out specific content for its Chinese players, however, with special themes and weapons being released next month.

It's also extending its merchandising operations; something that's proved very lucrative for Angry Birds developer Rovio in China.

[source: Tech in Asia]
Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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