South Korea's largest performance-based mobile ad network has opened a Japanese office.
Located in Tokyo, IGAWorks Japan is a 100 percent-owned subsidiary of IGAWorks.
The move comes as the company looks to attract more Asian campaigns from US and European publishers.
Big in Korea
IGAWorks announced in June that four of the top five Kakao mobile games in Korea were promoted via one of its burst CPI campaigns.
"I am truly excited to bring our high performing mobile ad solutions to one of the most advanced mobile markets in the world," said Eric Ma, IGAWorks' CEO.
"In Korea, we proved to be most effective burst CPI campaign channel for ranking boosting and organic lifting. We hope to be exactly that in Japan."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
10 hours, 44 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
News
11 hours, 54 minutes ago
Netmarble cuts losses but revenue falls in Q1 after lack of new game releases
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
News
10 hours, 44 minutes ago
Nexon banks on big Dungeon & Fighter Mobile China launch as Q1 revenue declines
News
11 hours, 54 minutes ago