China's #7 phone OEM snags Android VP for global push
Hugo Barra joins Xiaomi for new challenges
Although Xiaomi is known within the PRC - commanding a larger piece of the smartphone market than Android archrival Apple does - it's a brand that relatively few outside of China have heard of.
Barra's appointment to the role of Vice President, Xiaomi Global is a move to change that oversight as Xiaomi looks to expand outside of its home country.
Still an Android fan
While Xiaomi prepares to compete globally with Samsung and Apple, Barra notes that he's 'particularly excited about the opportunity to continue to help drive the Android ecosystem'.
Xiaomi has found success in China by manufacturing inexpensive handsets that run Google's Android OS.
While Apple sells the iPhone 5 on its China website from 5,288 Yuan (~$864), Xiaomi's flagship Xiaomi Phone 2S retails for ¥1,999 (~$320) or ¥2,299 (~$375) based on storage.
At time of writing, Google has not named a replacement for Hugo Barra.
[source: Hugo Barra, Google+]