GREE sales fall to $592.7 million amid "strategic pivot" to Japan-first development

Four titles from release blitz crack the top 20 grossing ranks

GREE sales fall to $592.7 million amid "strategic pivot" to Japan-first development

GREE has released its financials for the full year of its FY17 for the twelve months ending June 30th 2017.

It posted net sales of $592.7 million for the year, down 6.6% year-on-year. Profits also fell by 43.8% to $72.5 million for the year.

Looking closer at its Q4 activities, GREE stated that it had released four new titles in Japan which all peaked in the top 20 grossing charts for the country during the period. This includes Another Eden, launched just outside of its Q3, and which received heavy TV advertising.

Full retreat

The most successful game of the lot was SINoALICE, a collaboration with designer Yoko Taro, which saw 2 million downloads and peaked in 1st on the grossing charts. It was beaten in downloads by Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freeze, which secured 3 million downloads.

Looking ahead, GREE will be focusing on developing games in Japan and localising them for global release. In particular, it be utilising popular IPs in Japan as well as developing its own.

GREE pulled out of the West in July 2017 after closing down three of its studios around the world. The strategic shift cost 125 jobs but should ensure GREE keeps development costs down for future releases.


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