King of Avalon ventures abroad to bring in $380 million outside of China in two years

Online strategy is the third-highest grossing Chinese game in the USA

King of Avalon ventures abroad to bring in $380 million outside of China in two years

FunPlus' 2016 strategy MMO King of Avalon has made $380 million in revenue outside its home Chinese market.

Sensor Tower reports that King of Avalon accounts for roughly 41 per cent of developer FunPlus’ player spending income outside of China.

That makes the 2016 title the studio’s second-largest game after Guns of Glory. That game released last September but is said to have already contributed 50 per cent of FunPlus’ overall revenue since January.

State of affairs

King of Avalon has been performing well in the US, which contributed 42 per cent of overall non-Chinese revenue to date. Japan’s substantial audience made up another 11 per cent.

In the first half of 2018, Chinese games brought in over $600 million in the US. King of Avalon was the third highest-grossing of these.

It’s fortunate that Chinese games are finding success further afield. A block on new game releases severely hurt even the largest of local companies - and while it looks like the restriction may be ending, new regulations are coming in to limit game releases and even session time.

Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and, she's written across the games media landscape and was named in the 2018 100 Rising Star list.


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