Halfbrick and Imangi get the rockstar treatment at ChinaJoy 2013
Blinded by the flashes
Nevertheless, the reception given to representatives from their respective developers - Halfbrick and Imangi Studios - during a press conference at the ChinaJoy 2013 conference was impressive, notably in terms of the number of cameras pointed in their direction.
Halfbrick CMO Phil Larsen and Imangi CEO Keith Shepherd were on hand to talk about their approach to the Chinese market.
Working with local publisher iDreamsky, both are looking to the country for future growth, with Larsen saying that 30 percent of Fruit Ninjas downloads came from China; a figure he only expects to rise.
Indeed, both companies said they would be supporting the launch of the games platform for Tencents WeChat social messaging service, which has over 300 million users in China.
The Chinese games press get their shots
(from L) Keith Shepherd from Imangi, Jeff Lyndon from iDreamsky, and Phil Larson from Halfbrick
Question time mainly focused on the impart of clones and piracy.