Tencent's WeChat platform has already demonstrated its power with Tian Tian Ku Pao (aka Cool Running Everyday).
The Tencent-developed game generated around $16 million during its first month of release on the Chinese mobile messaging plaform.
And now Tencent is looking to open the pipeline with more games being released for WeChat.
One high profile title is Halfbrick's Fruit Ninja, which has just been soft-launched with integration for WeChat, as well as supporting the social graph of Tencent's featurephone instant messaging network QQ.
In terms of changes, the gameplay is broadly similar to the original, but it has been converted into a free-to-play game with monetisation options including a heart currency to control the number of game sessions, and various IAP power ups.
Of course, the point of this game - like with similar mobile networks such as Kakao and LINE - is to make use of WeChat's social virality, with players competing against their friends on the weekly high score tables.
Other foreign-developed games coming to WeChat include Plants vs Zombies 2, WeMade's Wolf Moon, and Imangi's Temple Run 2.