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Unity’s Xiaomi deal will offer developers “unparalleled access” to China’s mobile games market

Unity’s Xiaomi deal will offer developers “unparalleled access” to China’s mobile games market

Unity has revealed further details about its deal with Chinese tech company Xiaomi that it says will provide developers with "unparalleled access and distribution" to China's mobile market.

Next year developers will be able to publish their games to Xiaomi’s app store, which has had 50 billion apps downloaded from it to date.

The Chinese firm will also provide support when negotiating local licensing terms to help devs get through the red tape that makes it difficult for games companies outside of China to operate in the country.

Enabling ads and IAPs

Developers can also enable Unity Ads – the first time a third-party ad network has been enabled on any Chinese Android app stores. Unity IAP meanwhile will extend support to the Xiaomi platform so devs can port their IAPs to the app store.

Developers will be able to begin publishing in China next year, though no specific timeframe in 2017 has been given.

“A large part of ensuring developer success is providing access to the platforms that matter most,” said Andrew Tang, China Country Manager at Unity Technologies.

“By partnering with Xiaomi we can help Unity developers bring their creative vision to a massive audience and accelerate the progress of quality entertainment worldwide.”


Senior Event Writer

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