Animoca buys Fuel Powered and reveals Chinese CryptoKitties deal

Crazy Defense Heroes also a big hit

Date Type Companies involved Size
January 26th, 2018 acquisition Animoca Brands
Animoca buys Fuel Powered and reveals Chinese CryptoKitties deal

Hong Kong-based, Australian-listed mobile games company Animoca Brands has reveal three substantial pieces of news.

Following the issuing of $2.6 million (A$3.25 million) worth of new shares, Animoca has acquired 60 per cent of US games services company Fuel Powered for $752,263 in cash.

The San Francisco-based  eight-person team already works with the likes of Sega Europe, Huuuge Games, Spry Fox and Bandai Namco, and is expanding to add blockchain support into its technology suite.

The deal values Fuel Powered at around 2.5 times its revenues. The company had sales of around $400,000 in 2017 and hit break-even.

Future promise

Another Fuel Powered client is CryptoKitties’ developer Axiom Zen, and Animoca’s second announcement was it had signed a one-year exclusive licence with the Canadian company to release its game in China.

CryptoKitties supported $20 million in transactions during its first month. In December 2017 the most expensive cat in the game sold for 250 ETH (over $250,000 at time of writing).

CryptoKitties is a game centered around breedable, collectible cats

The game, which is based on the Ethereum blockchain, sees players buying and breeding unique blockchain cats. These can then be sold in auction to other players, or hired out for stud. Axiom Zen generates revenue by taking a cut of all actions in the game, as well as releasing new cats for sale every 15 minutes.

Given a general tightening of cryptocurrency legislation in China over recent months, it will certainly be interesting to see how CryptoKitties is received.

Continued growth

Finally, Animoca announced the strong launch of TicBits-developed iPhone game Crazy Defense Heroes in Southeast Asia has continued.

It generated over $160,000 of gross revenue in week one and increased this to $215,000 in week two, suggesting it should sustain a $1 million monthly run rate.

An Android version is in development and the game's global release is planned later in 2018.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.