News

Niko Partners lowers its China game revenue forecasts as new approvals remain frozen

Niko Partners lowers its China game revenue forecasts as new approvals remain frozen

Market analyst Niko Partners has lowered its revenue forecasts for both the PC and mobile games industries in China following a block on new releases in the country.

China’s block on game approvals began earlier this year following a government restructuring and could continue into early 2019. Industry behemoth Tencent has already begun reeling in games marketing budgets as it attempts to weather the ongoing storm.

Slower-than-expected growth

Market forecasts for this year’s revenue are below expectations set in April for both PC and mobile. PC is down 3.8 per cent to $15.2 billion, while mobile has dropped 2.4 per cent to $15.6 billion.

Despite that, Chinese PC and mobile gaming revenue still increased 11 per cent between 2017 and 2018.

The full version of this article first appeared over on PCGamesInsider.biz.


Tags:
Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies