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East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal Regulars Sep 9th, 2019

East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal

  • East Meets West
As Rush Wars hits soft launch, how are Supercell’s other games doing? The Charticle Aug 26th, 2019

As Rush Wars hits soft launch, how are Supercell’s other games doing?

  • Charticle
  • Boom Beach
  • Hay Day
  • Clash of Clans
  • Revenue
  • Clash Royale
  • Brawl Stars
  • Rush Wars
Facebook pulls Instant Games from Messenger, Zynga taps classic major IP and whatever happened to Wizards Unite? Hot Five Jul 29th, 2019

Facebook pulls Instant Games from Messenger, Zynga taps classic major IP and whatever happened to Wizards Unite?

  • Hot Five
Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

  • Indies
  • Asia
  • Indie Mavens
4 How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
  • IAP Inspector
  • PUBG
  • Rules of Survival
  • Battle Royale
How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

  • Analytics
  • Chart of the Week
  • Segmentation
  • Retention
  • India
  • Day 1
  • Mumbai
Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

  • Hall of Fame
  • Australia
  • Fruit Ninja
  • Brisbane
Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

  • Indies
  • Making Of
  • Premium
  • Australia
  • Melbourne
  • Brothers
1 Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

PocketGamer.biz Week That Was: Apple get hacked, EA names the App Store as its biggest money spinner, and we go big on China Week that was Jul 27th, 2013

PocketGamer.biz Week That Was: Apple get hacked, EA names the App Store as its biggest money spinner, and we go big on China

3 Mobile Legends is quietly out-grossing Arena of Valor in many countries The Charticle Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
  • Mobile Legends
4 How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
  • IAP Inspector
  • PUBG
  • Rules of Survival
  • Battle Royale
As Rush Wars hits soft launch, how are Supercell’s other games doing? The Charticle Aug 26th, 2019

As Rush Wars hits soft launch, how are Supercell’s other games doing?

  • Charticle
  • Boom Beach
  • Hay Day
  • Clash of Clans
  • Revenue
  • Clash Royale
  • Brawl Stars
  • Rush Wars
East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal Regulars Sep 9th, 2019

East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal

  • East Meets West
1 Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success? The Charticle Apr 2nd, 2019

Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success?

  • China
  • Japan
  • Charticle
  • Asia
  • MOBA
  • South Korea
  • Brawl Stars
Is Supercell's Brawl Stars set to rise in the East rather than the West? The Charticle Dec 13th, 2018

Is Supercell's Brawl Stars set to rise in the East rather than the West?

  • China
  • Charticle
  • Asia
  • MOBA
  • Brawl Stars
2 How does Lords Mobile monetise? The IAP Inspector Nov 6th, 2017

How does Lords Mobile monetise?

  • Monetisation
  • IAP Inspector
  • Lords Mobile
Time for a new free app analytics tool GOLDEN DATA Jan 16th, 2020

Time for a new free app analytics tool

  • Data
  • Sponsored
Mulled 2 takes the Very Big Indie Pitch crown in Jordan INDIE WINNERS Dec 2nd, 2019

Mulled 2 takes the Very Big Indie Pitch crown in Jordan

  • Very Big Indie Pitch
  • MENA
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What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers NEW CHANNELS Nov 4th, 2019

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers

  • Advertising
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What should I pack to attend Pocket Gamer Connects Jordan 2019? And other FAQs VISIT JORDAN Oct 29th, 2019

What should I pack to attend Pocket Gamer Connects Jordan 2019? And other FAQs

  • Events
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  • PGC Jordan
Despite geo-political tensions, Iran's mobile game industry is ready to scale REGION FOCUS Oct 25th, 2019

Despite geo-political tensions, Iran's mobile game industry is ready to scale

  • MENA
  • Iran
  • Region Focus: MENA
Why Lebanon's game industry is less about opportunity and more about potential REGION FOCUS Oct 22nd, 2019

Why Lebanon's game industry is less about opportunity and more about potential

  • MENA
  • Region Focus: MENA
  • Lebanon
How Jordan is building on solid foundations to take its game sector global OUTWARD BOUND Oct 9th, 2019

How Jordan is building on solid foundations to take its game sector global

  • MENA
  • Jordan
  • Region Focus: MENA
MENA Region Focus: Behind the scenes on the Saudi Arabian games industry REGION FOCUS Sep 10th, 2019

MENA Region Focus: Behind the scenes on the Saudi Arabian games industry

  • MENA
  • Region Focus: MENA
  • Saudi Arabia
More
Time for a new free app analytics tool GOLDEN DATA Jan 16th, 2020

Time for a new free app analytics tool

  • Data
  • Sponsored
3 Mobile Legends is quietly out-grossing Arena of Valor in many countries FIGHT FIGHT FIGHT Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
  • Mobile Legends
4 How does Rules of Survival monetise? IAP INSPECTOR Feb 23rd, 2018

How does Rules of Survival monetise?

  • Monetisation
  • IAP Inspector
  • PUBG
  • Rules of Survival
  • Battle Royale
As Rush Wars hits soft launch, how are Supercell’s other games doing? SUPER STARS Aug 26th, 2019

As Rush Wars hits soft launch, how are Supercell’s other games doing?

  • Charticle
  • Boom Beach
  • Hay Day
  • Clash of Clans
  • Revenue
  • Clash Royale
  • Brawl Stars
  • Rush Wars
Why Lebanon's game industry is less about opportunity and more about potential REGION FOCUS Oct 22nd, 2019

Why Lebanon's game industry is less about opportunity and more about potential

  • MENA
  • Region Focus: MENA
  • Lebanon
The indie spirit behind the rebirth and growth of the Australian games industry RESTART Jan 2nd, 2019

The indie spirit behind the rebirth and growth of the Australian games industry

  • Australia
  • Melbourne
  • Crunch
  • Region Focus
2 How does Lords Mobile monetise? IAP INSPECTOR Nov 6th, 2017

How does Lords Mobile monetise?

  • Monetisation
  • IAP Inspector
  • Lords Mobile
MENA Region Focus: Behind the scenes on the Saudi Arabian games industry REGION FOCUS Sep 10th, 2019

MENA Region Focus: Behind the scenes on the Saudi Arabian games industry

  • MENA
  • Region Focus: MENA
  • Saudi Arabia
More
The impact of the coronavirus epidemic to China's games industry: A view from Beijing CORONAVIRUS IMPACT Feb 13th, 2020

The impact of the coronavirus epidemic to China's games industry: A view from Beijing

  • China
  • Development
  • Coronavirus
Indie Spotlight: The Gentlebros CEO Desmond Wong on leaving Koei Tecmo and the allure of Apple Arcade INDIE SPOTLIGHT Feb 12th, 2020

Indie Spotlight: The Gentlebros CEO Desmond Wong on leaving Koei Tecmo and the allure of Apple Arcade

  • Indies
  • Singapore
  • Indie Spotlight
  • Apple Arcade
  • Cat Quest
Tenjin is releasing a new set of automation APIs and making it free TENJIN FREE API Feb 7th, 2020

Tenjin is releasing a new set of automation APIs and making it free

  • Advertising
  • Sponsored
  • API
China has a big plan to become the global centre of the games industry ESPORTS IN CHINA Feb 3rd, 2020

China has a big plan to become the global centre of the games industry

  • China
  • Sponsored
  • Esports
1 How Huawei's AppGallery can rapidly grow your app in the Middle East and beyond HUAWEI APPGALLERY Jan 31st, 2020

How Huawei's AppGallery can rapidly grow your app in the Middle East and beyond

  • Sponsored
  • MENA
  • Storefront
Live and Kicking: Talking 'Super Saiyan' with Dragon Ball Legends producer Toshitaka Tachibana LIVE AND KICKING Jan 30th, 2020

Live and Kicking: Talking 'Super Saiyan' with Dragon Ball Legends producer Toshitaka Tachibana

  • Live and Kicking
  • Dragon Ball Legends
Tencent's TiMi Studios discuss Call of Duty: Mobile, Pokémon partnership, and 2020 trends TENCENT TIMI Jan 16th, 2020

Tencent's TiMi Studios discuss Call of Duty: Mobile, Pokémon partnership, and 2020 trends

  • China
  • Honor of Kings
  • Pokemon
  • Arena of Valor
  • Call of Duty Mobile
1 Garena's Jason Ng on the rise of sophisticated gameplay on mobile 2020 TRENDS Jan 1st, 2020

Garena's Jason Ng on the rise of sophisticated gameplay on mobile

  • Esports
  • Free Fire
  • 2019 in Review
More
The impact of the coronavirus epidemic to China's games industry: A view from Beijing CORONAVIRUS IMPACT Feb 13th, 2020

The impact of the coronavirus epidemic to China's games industry: A view from Beijing

  • China
  • Development
  • Coronavirus
Indie Spotlight: The Gentlebros CEO Desmond Wong on leaving Koei Tecmo and the allure of Apple Arcade INDIE SPOTLIGHT Feb 12th, 2020

Indie Spotlight: The Gentlebros CEO Desmond Wong on leaving Koei Tecmo and the allure of Apple Arcade

  • Indies
  • Singapore
  • Indie Spotlight
  • Apple Arcade
  • Cat Quest
Yokozuna Data CEO Africa Perianez on a career in machine learning and a company where half of the engineers and all the data scientists are women WOMEN IN GAMES Mar 8th, 2019

Yokozuna Data CEO Africa Perianez on a career in machine learning and a company where half of the engineers and all the data scientists are women

  • Jobs
  • Women in Games
  • Machine Learning
  • Artificial Intelligence
  • Jobs in Games
  • International Women's Day 2019
1 How Huawei's AppGallery can rapidly grow your app in the Middle East and beyond HUAWEI APPGALLERY Jan 31st, 2020

How Huawei's AppGallery can rapidly grow your app in the Middle East and beyond

  • Sponsored
  • MENA
  • Storefront
2 A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye DECODING DESIGN Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

  • IAP
  • Monetisation
  • Retention
  • Game Design
  • Decoding Design
  • Love Nikki
Tenjin is releasing a new set of automation APIs and making it free TENJIN FREE API Feb 7th, 2020

Tenjin is releasing a new set of automation APIs and making it free

  • Advertising
  • Sponsored
  • API
1 Garena's Jason Ng on the rise of sophisticated gameplay on mobile 2020 TRENDS Jan 1st, 2020

Garena's Jason Ng on the rise of sophisticated gameplay on mobile

  • Esports
  • Free Fire
  • 2019 in Review
Tencent's TiMi Studios discuss Call of Duty: Mobile, Pokémon partnership, and 2020 trends TENCENT TIMI Jan 16th, 2020

Tencent's TiMi Studios discuss Call of Duty: Mobile, Pokémon partnership, and 2020 trends

  • China
  • Honor of Kings
  • Pokemon
  • Arena of Valor
  • Call of Duty Mobile
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Netmarble's profits fell to $136 million in 2019 despite steady performance in North America NETMARBLE FINANCIALS Q4 FY19 Feb 20th, 2020

Netmarble's profits fell to $136 million in 2019 despite steady performance in North America

  • Financials
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  • Contest of Champions
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The Chinese government is backing a new virus killing game DEADLY GAME Feb 19th, 2020

The Chinese government is backing a new virus killing game

  • China
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Paper Games' Love Nikki Dress Up Queen scores first official Disney crossover in the West LOVE IT GO Feb 19th, 2020

Paper Games' Love Nikki Dress Up Queen scores first official Disney crossover in the West

  • Love Nikki
  • Crossover
Update: Apple sales expected to fall due to iPhone production delay from coronavirus 80 MILLION DEVICES Feb 18th, 2020

Update: Apple sales expected to fall due to iPhone production delay from coronavirus

  • China
  • Production
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Nintendo Switch global production output hit by coronavirus STOCK SHORTAGE Feb 18th, 2020

Nintendo Switch global production output hit by coronavirus

  • Vietnam
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  • Nintendo Switch
  • Coronavirus
Report: TikTok owner ByteDance expected to name Yan Shou as head of games GROWING AMBITION Feb 18th, 2020

Report: TikTok owner ByteDance expected to name Yan Shou as head of games

  • China
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Middle Eastern games publishing platform Tamatem locks $3.5 million in funding EXPANSION Feb 14th, 2020

Middle Eastern games publishing platform Tamatem locks $3.5 million in funding

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Pivoting from Super Smash Bros. to Dark Souls: The making of Pascal's Wager MAKING OF Feb 14th, 2020

Pivoting from Super Smash Bros. to Dark Souls: The making of Pascal's Wager

  • China
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  • Pascal's Wager
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Middle Eastern games publishing platform Tamatem locks $3.5 million in funding EXPANSION Feb 14th, 2020

Middle Eastern games publishing platform Tamatem locks $3.5 million in funding

  • Publishing
  • Funding
  • Expansion
  • Middle East
Pivoting from Super Smash Bros. to Dark Souls: The making of Pascal's Wager MAKING OF Feb 14th, 2020

Pivoting from Super Smash Bros. to Dark Souls: The making of Pascal's Wager

  • China
  • Making Of
  • Pascal's Wager
Report: TikTok owner ByteDance expected to name Yan Shou as head of games GROWING AMBITION Feb 18th, 2020

Report: TikTok owner ByteDance expected to name Yan Shou as head of games

  • China
  • Honor of Kings
  • TikTok
The Chinese government is backing a new virus killing game DEADLY GAME Feb 19th, 2020

The Chinese government is backing a new virus killing game

  • China
  • Coronavirus
Paper Games' Love Nikki Dress Up Queen scores first official Disney crossover in the West LOVE IT GO Feb 19th, 2020

Paper Games' Love Nikki Dress Up Queen scores first official Disney crossover in the West

  • Love Nikki
  • Crossover
Nintendo Switch global production output hit by coronavirus STOCK SHORTAGE Feb 18th, 2020

Nintendo Switch global production output hit by coronavirus

  • Vietnam
  • Animal Crossing
  • Nintendo Switch
  • Coronavirus
Update: Apple sales expected to fall due to iPhone production delay from coronavirus 80 MILLION DEVICES Feb 18th, 2020

Update: Apple sales expected to fall due to iPhone production delay from coronavirus

  • China
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27 Garena’s battle royale game Free Fire surpasses $1 billion of lifetime revenue EMERGING MARKETS HIT Nov 19th, 2019

Garena’s battle royale game Free Fire surpasses $1 billion of lifetime revenue

  • India
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  • Billions
  • Southeast Asia
  • Battle Royale
  • Free Fire
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How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

  • Mavens
  • India
  • Indian Mavens
  • Monetisation Design
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Middle Eastern games publishing platform Tamatem locks $3.5 million in funding EXPANSION Feb 14th, 2020

Middle Eastern games publishing platform Tamatem locks $3.5 million in funding

  • Publishing
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  • Expansion
  • Middle East
Chinese mobile companies partner up to take on Google Play "MORE NEGOTIATION POWER" Feb 7th, 2020

Chinese mobile companies partner up to take on Google Play

  • China
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Tencent's Arena of Valor lets players unlock KFC's Colonel Sanders via meal loot drop in Taiwan FINGER LICKIN' WHAT Feb 6th, 2020

Tencent's Arena of Valor lets players unlock KFC's Colonel Sanders via meal loot drop in Taiwan

  • Deal
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1 EA confirms partnership for Apex Legends on mobile CHINA BOUND Jan 31st, 2020

EA confirms partnership for Apex Legends on mobile

  • China
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Free Fire studio Garena acquires Phoenix Labs for an estimated $150 million DAUNTING ACQUISITION Jan 29th, 2020

Free Fire studio Garena acquires Phoenix Labs for an estimated $150 million

  • Acquisition
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Square Enix and Suntory partner for Dragon Quest Walk missions via Japanese vending machines PARTNERSHIP Jan 28th, 2020

Square Enix and Suntory partner for Dragon Quest Walk missions via Japanese vending machines

  • Japan
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Super League Gaming partners with Wanda Cinemas Games to expand esports further in China ESPORTS Jan 16th, 2020

Super League Gaming partners with Wanda Cinemas Games to expand esports further in China

  • China
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Sony's mobile studio ForwardWorks partners with Kadokawa Games for new smartphone title MOVING FORWARD Jan 14th, 2020

Sony's mobile studio ForwardWorks partners with Kadokawa Games for new smartphone title

  • Japan
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Sony's Fate/Grand Order accumulates over $4 billion in lifetime revenue SENSOR TOWER Jan 31st, 2020

Sony's Fate/Grand Order accumulates over $4 billion in lifetime revenue

  • Japan
  • Downloads
  • Revenue
  • Fate Grand Order
It’s a JRPG 1-2 as Fate/Grand Order and Monster Strike head global top grossing chart TURNING JAPANESE Jan 16th, 2020

It’s a JRPG 1-2 as Fate/Grand Order and Monster Strike head global top grossing chart

  • Sponsored
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3 Moonton's Mobile Legends crosses $500 million in gross revenue BANG BANG INTO THE BANK Jan 16th, 2020

Moonton's Mobile Legends crosses $500 million in gross revenue

  • Asia
  • Downloads
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  • Malaysia
  • Mobile Legends
Call of Duty: Mobile has best launch quarter for a mobile game since Pokemon GO COD GO Jan 15th, 2020

Call of Duty: Mobile has best launch quarter for a mobile game since Pokemon GO

  • Downloads
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Sony's Fate/Grand Order was the most talked about game on Twitter in 2019 TOP TRENDS Jan 8th, 2020

Sony's Fate/Grand Order was the most talked about game on Twitter in 2019

  • Trends
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1 Pokemon Sword and Shield sold 1.3 million copies in Japan within first three days STORMING Nov 20th, 2019

Pokemon Sword and Shield sold 1.3 million copies in Japan within first three days

  • Japan
  • Sales
  • Nintendo Switch
  • Pokemon
  • Pokemon Sword and Shield
Monster Strike and Fate/Grand Order generated over $500 million in Q3 2019 MONEY STRIKE Oct 24th, 2019

Monster Strike and Fate/Grand Order generated over $500 million in Q3 2019

  • Japan
  • Monster Strike
  • Revenue
  • Fate Grand Order
Call of Duty: Mobile hits 3 million downloads on launch day OUT WITH A BANG Oct 2nd, 2019

Call of Duty: Mobile hits 3 million downloads on launch day

  • Downloads
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3 Top 30 Chinese Developer 2014 BEST IN THE EAST Mar 18th, 2014

Top 30 Chinese Developer 2014

Top 30 Chinese Developer 2012 BEST IN THE EAST Dec 11th, 2012

Top 30 Chinese Developer 2012

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Count of active applications in the App Store

Total Active App (currently available for download): 4,212,831

Total Inactive Apps (no longer available for download): 213,926

Total Apps Seen in US App Store: 4,426,757

Number of Active Publishers in the US App Store: 1,122,696

Details

Application Category Distribution

Most Popular Categories

  1. Games (935,087 active)
  2. Business (426,033 active)
  3. Education (365,849 active)
  4. Lifestyle (363,156 active)
  5. Utilities (252,354 active)
Details
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Nalin Savara

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Last Updated: Dec 1st, 2016

Articles featuring Nalin Savara

Articles featuring Nalin Savara

Is Reliance Jio's affordable 4G benefiting Indian mobile game developers? INDIAN MAVENS Jul 5th, 2017

Is Reliance Jio's affordable 4G benefiting Indian mobile game developers?

And does greater engagement lead to greater profits?

  • Mavens
  • India
  • Indian Mavens
How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

Can it be a viable business?

  • Mavens
  • India
  • Indian Mavens
  • Monetisation Design
What will happen to the Indian games market when smartphone adoption slows? INDIAN MAVENS Apr 11th, 2017

What will happen to the Indian games market when smartphone adoption slows?

Is the industry's growth too dependent on sheer device volume?

  • Mavens
  • Hardware
  • Market Size
  • Indian Mavens
Is access to funding for Indian games companies improving? INDIAN MAVENS Mar 30th, 2017

Is access to funding for Indian games companies improving?

How should Indian developers approach investment?

  • Investment
  • Funding
  • India
  • Indian Mavens
What's the potential for eSports in India? MORE THAN FUN Mar 9th, 2017

What's the potential for eSports in India?

And does mobile have a part to play?

  • India
  • Esports
  • Clash Royale
  • Spectators
The state of play for mobile games in India in 2016 A VINTAGE YEAR? Dec 16th, 2016

The state of play for mobile games in India in 2016

Looking back on India's year in mobile games

  • Indies
  • Monetisation
  • Trends
  • India
  • Carrier Billing
  • Demonetisation
Will India's mobile games market really be worth $1.1 billion by 2020? INDIAN MAVENS Dec 2nd, 2016

Will India's mobile games market really be worth $1.1 billion by 2020?

Indian Mavens discuss App Annie's projections

  • IAP
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  • Indian Mavens
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Netmarble's profits fell to $136 million in 2019 despite steady performance in North America News 4 hours, 3 minutes ago

Netmarble's profits fell to $136 million in 2019 despite steady performance in North America

The Chinese government is backing a new virus killing game News Feb 19th, 2020

The Chinese government is backing a new virus killing game

Paper Games' Love Nikki Dress Up Queen scores first official Disney crossover in the West News Feb 19th, 2020

Paper Games' Love Nikki Dress Up Queen scores first official Disney crossover in the West

Update: Apple sales expected to fall due to iPhone production delay from coronavirus News Feb 18th, 2020

Update: Apple sales expected to fall due to iPhone production delay from coronavirus

Nintendo Switch global production output hit by coronavirus News Feb 18th, 2020

Nintendo Switch global production output hit by coronavirus

Time for a new free app analytics tool Feature Jan 16th, 2020

Time for a new free app analytics tool

Mulled 2 takes the Very Big Indie Pitch crown in Jordan Feature Dec 2nd, 2019

Mulled 2 takes the Very Big Indie Pitch crown in Jordan

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers Feature Nov 4th, 2019

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers

What should I pack to attend Pocket Gamer Connects Jordan 2019? And other FAQs Feature Oct 29th, 2019

What should I pack to attend Pocket Gamer Connects Jordan 2019? And other FAQs

Despite geo-political tensions, Iran's mobile game industry is ready to scale Feature Oct 25th, 2019

Despite geo-political tensions, Iran's mobile game industry is ready to scale

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