PGC Hong Kong: Black Snowflake CEO to host session on HTML5 games market

Pocket Gamer Connects Hong Kong 2019 will take place on July 17th to 18th

PGC Hong Kong: Black Snowflake CEO to host session on HTML5 games market

Pocket Gamer Connects Hong Kong 2019 will take place on July 17th to 18th. To give you a taste of what to expect, we'll regularly be publishing interviews with the speakers at the show.

For more details on PGC Hong Kong and to book a ticket, head to the website here.

Today we're speaking to Black Snowflake CEO and co-founder Filipp Karmanov ahead of his session discussing the impact of HTML5 in 2019 and where this could lead to in the future.

In Karmanov’s talk, he will cover how messenger/social platforms are another avenue for trends such as hyper-casual games before moving on to laying out the advantages and disadvantages of embedded gaming.

From Black Snowflake’s experience of utilising this, examples will be given alongside how effective these techniques can be and why it can help with deploying games to platforms at increased speeds. Could you tell us a bit about the company?

Filipp Karmanov: Black Snowflake is a game developer and publisher focused on mobile-first HTML5 instant games.

Since beginning the business in 2013 we have released over 60 hyper-casual games with a total daily average user base of two million players. Our key partners include FunCorp and We're aimed at gamification via cross-platform flexible social experiences.

What does your role entail?

As a leading member of Black Snowflake my duties include - but are not limited to - managing development and publishing processes with direct participation on my own, verifying concepts, sustaining long-term communications with partners, developing strategies and always looking for new opportunities.

We're strongly focused on HTML5/web gaming for the last six years. Since this market is still in the emerging phase, it is important to act fast and to catch new trends in order to stay relevant.

Why did you want to work in the games industry?

It happened when I got my first PC at the age of 10. I almost immediately wondered if I could make a game like the 32-bit era titles I enjoyed in my early childhood.

A lot of things have changed since then, with the rise of mobile games being the main factor. Still, I enjoy what I do even if I don’t consider myself a huge gamer altogether now.

What advice would you give to anyone looking to get into it?

Start as early as you can. If you are reading this article in your early teens, it's the best time to begin. You'll have plenty of time to experiment and will gain valuable experience.

It’s also the best time to be an indie in the meaning of multitasking. Try developing skills in as many industry sectors as possible, which will come naturally if you develop a game solely on your own. You'll have an idea of how different things in the pipeline of game development work, which is very useful when communicating with team members in a leading position.

What are your thoughts on the industry in the last 12 months?

General store disruption has become somewhat of a trend. Currently, we mostly see it on non-mobile platforms as a competition between Steam and the relatively new Epic Games Store.

However, I think there is a possibility that something similar will materialise on mobile platforms as well. Not exactly new stores from new players, but a reformation or an expansion of existing ones.

Apple Arcade is an example of this, so it will be fascinating to see how much its introduction shifts the industry.

What major trends do you predict in the next 12 months?

We will probably see games become even more social than now. Something like where you become part of a social experience rather than just featuring general social elements.

An example of this is when playing a real-time player versus player instant game on Facebook with friends while chatting with them simultaneously.

Also from my point of view, we may see influencers being involved more with game development and releasing games branded with their identity.

Since influencers have a huge stronghold with audiences and part of the marker, then studio’s might want to take advantage of this to help make their games more accessible than before.

How has the games industry changed since you first started?

The rise of mobile games has had a significant impact on video games as a whole. This has brought together larger groups audiences that have previously never interacted with one another.

Which part of the Connects event are you most looking forward to and why?

I'm really interested in the Asia market insights since it seems like our experience intersects with the region.

Specifically, there were a number of interesting mobile web gaming case studies even before the Facebook Instant Games platform, which caused a big wave of interest in HTML5 games sector.

Not to mention that this is my first business trip to the Asia-Pacific region, so I'm generally excited.

Find out more about Pocket Gamer Connects Hong Kong 2019 on the website.

Deputy Editor

Matthew Forde is the deputy editor at and also a member of the Pocket Gamer Podcast. You can find him on Twitter @MattForde64 talking about stats, data and everything pop culture related - particularly superheroes.