News

How ChinaJoy's status as the world largest game show mirrors the rise of the Chinese market

Ten years of plenty

How ChinaJoy's status as the world largest game show mirrors the rise of the Chinese market

Ten years ago, we could only enjoy the fun of a game on the PC, but today we enjoy entertainment at anytime, anywhere, thanks to the gadget in our hand.

Time goes by. Life changes from hardship to simplification; it is a long process of change.

It calls for rebirth after violence, it needs the persistent existence of civilization, and fundamentally, it requires flourishing sciences and technologies to be a driving force.

Today, we do not use cumbersome steps to get simple pleasure, but have a simple way to get better happiness.

Coincidently, the slogan of this year's ChinaJoy event in Shanghai is "Easy for Fun", which echoes, reminds and witnesses to the major changes in Chinese game industry over past decade.

In this way, the expo records the changes of the game industry, and the changes in the process we get happiness from gaming.

Everything changes

In a time of changes, the most obvious one is the simplification of games.

We've bid farewell to internet cafe culture, and embraced a convenient social culture.

This simplification does not refer to the games themselves, but to the process of gaming, by which we have a more efficient and convenient way to access games.

Ten years ago, the internet cafe was the main way for people to surf the internet, but it was expensive and not a good environment if you wanted to enjoy games.

Ten years later, cell phone is more popular as the PC, leading to the flourishing mobile games and the relocation of place-fixed entertainment to truly mobile entertainment. We've bid farewell to internet cafe culture, and embraced a convenient social culture.

This has been achieved by revolutionary achievements in hardware and network. Today, we have more intelligent ways to get happiness. We've said goodbye to the dial-up modem and with faster speed we can taste new types of entertainment.

Faster, faster

Speed is one of the biggest factors for the rapid development of the internet. In the past, to open a web page could take seconds but now we can load rich media in micro-seconds.

For mobiles, the 2g network has evolved to 4g and 5g is coming. Thanks to this speed improvement, wherever you are, you have rapid access to entertainment. We can easily play games, and with faster speeds share our experience with new communities.

What's evolved alongside this network speed are our smart devices. The rise of mobile phones has enabled the growth of the mobile games industry, and more generally the prosperity of mobile internet. Wherever you are, you can download any apps or game, gaining pleasure everywhere from this simplification.

Over the past ten years, ChinaJoy has been the rapidly rising star of China's exhibition industry, growing to become the world largest game show.

More poetically, the turning from complication to simplification is just like sunlight piercing through the clouds, enlightening our thoughts. In the process, public opinion has quietly turned and changed, becoming objective from subjectiveness and idealism.

Of course, any kind of entertainment suffers from negative voices at its birth, and games has been no exception. It's been called "electronic heroin", slammed by the traditional media, criticized by experts and professors, and boycotted by parents and teachers alike.

Bigger and bigger

But it's grown so large in size in China because it is an irresistible wave. Today games have become the ninth art form, and provides entertainment for the masses.

This entertainment reflects a radical change in people's daily habits. Games are everywhere, so whether we be on the streets, or in subways and buses, we can see players using every minute of their free time to experience the excitement of gaming.

No other kind of entertainment can achieve such popularity.

Alongside this there's been a change in public opinion. Now everyone is a gamer and games have naturally become a part of life.

And driven by such a trend, overall gaming revenues in China during 2014 reached RMB 114.5 billion (around $18.5 billion) turning it into one of the country's great sunrise industries.

Joy in China

As the gaming landscape has changed in China, this has been reflected in gaming conferences. Over the past ten years, ChinaJoy has been the rapidly rising star of China's exhibition industry, growing to become the world largest game show.

It's provided gamers with a direct way of finding out about the industry and the games they love; providing an indelible contribution to the Chinese game industry, and a unique experience for the players.

In it's own way, this is also a simplification of pleasure.

This article was jointly planned and written by ChinaJoy and Youxiduo.com

You can find out more about the 2015 show at the ChinaJoy website


PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies