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Servers braced and Giga Big Macs primed as Pokemon GO preps to go live in Japan

Servers braced and Giga Big Macs primed as Pokemon GO preps to go live in Japan

One of the biggest ironies of Pokemon GO - its unavailability in Japan - is about to be fixed.

Due for release on 20 July, the reason given for the delay was given as the need for more reliable servers given the expected demand.

More significant, it's thought that the delay has also resulted in the first location-based sponsorship deal with all McDonalds restaurants in Japan being designated PokeGyms.

Big bang

In financial news, Nintendo's share price (TYO:7974) continues to rise and rise.

It's now doubled since Pokemon GO was launched, adding over $20 billion to Nintendo's market capitalisation.

Indeed, Nintendo stock is now the most traded on the Topix Stock Exchange since 2000, with $4.5 billion-worth of shares traded in a day.

However, it's important to note that Nintendo is only one of the shareholders in developer Niantic Labs.

Other include Google, The Pokemon Company (in which Nintendo has a stake), plus a number of other investors including Fuji TV. 


Intern

Jammy since birth, but not so much playing video games, Borja will rant if you let him. His two hobbies, games and travelling, are only compatible through mobile gaming.

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