Rakuten launching browser-based mobile gaming platform in Japan

Working with Blackstorm Labs to develop it

Rakuten launching browser-based mobile gaming platform in Japan

Japanese commerce company Rakuten is planning to open a gaming platform optimised for mobile in Japan this month.

The company has established a new gaming unit to operate the platform. It is headed up by Shigenori Araki, who has previously held senior roles at Take-Two and EA.

The platform will be browser-based but optimised for smartphone use. Rakuten will be releasing its own games on the platform, as well as publishing games from third-party developers.

Up against the big boys

It has partnered with California-based start-up Blackstorm Labs to develop the platform. Blackstorm had previously raised $33.5 million in investment, some of which came from Rakuten.

The platform will launch first in Japan where Rakuten's main customer base is. It faces stiff competition, though, such as from the hugely popular LINE messaging service.

[Source: Wall Street Journal]


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.