Super Mario Run generates $39 million from 78 million downloads

Tatsumi Kimishima finally offers some numbers

Super Mario Run generates $39 million from 78 million downloads

Super Mario Runhas achieved 78 million downloads with over 5% of players paying for the full game.

This is according to a tweet from Bloomberg tech reporter Yuji Nakamura, who reports that the figures came from Nintendo President Tatsumi Kimishima during the company's Q3 FY17 financial presentation.

Assuming a flat 5% conversion rate, Super Mario Run was therefore bought by 3.9 million people. At a cost of $9.99, the game has generated a revenue of around $38.96 million.

Not as good as predicted

It beats Newzoo's estimate of $30 million in revenue from 90 million downloads. However, it falls short of both SuperData Research and Sensor Tower's estimates of $60 million and $71 million respectively.

Super Mario Run is expected to launch on Android in March 2017. How this will affect its revenues and conversion rates is anyone's guess, though some think it could push conversion rates down to 1%.

Nintendo is also releasing Fire Emblem Heroes on February 2nd 2017. The game eschews Nintendo's "free-to-start" model for more traditional free-to-play monetisation.


Ric is the Editor of, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.