Speaking to PCGamesInsider.biz, Dragonest's founder and CEO Loring Lee said that Tencent has a huge reach that will be indispensable for promoting a title like Auto Chess.
Dragonest struck a deal with Auto Chess' creator Drodo Studio to launch an official version of the game in China, both on mobile and - as revealed at E3 this year - PC. That latter version is coming exclusively to the Epic Games Store. The co-publishing deal with Tencent was announced at the start of July.
"A good product needs to be known by as many people as possible. As a social empire, Tencent has a huge userbase thanks to [communications apps] QQ and WeChat, which make them the best choice to partner with," Lee said.
"Tactical shooting, asymmetric warfare, after these two phenomena-level game modes, Auto Chess raised to be the first of its kind. Therefore, the co-publishing deal with Tencent provides Auto Chess with the most powerful user resource. This combination would also be a good promotion for the development of the games industry."
Auto Chess started as a Dota 2 Steam Workshop project, amassing millions of subscribers in just a few months following its January release. PCGamesInsider.biz tackled what the Auto Chess boom was all about right here, if you're curious.
This story was originally published on PCGamesInsider.biz.