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Why Dragonest partnered up with Tencent to publish Drodo Auto Chess in China

Why Dragonest partnered up with Tencent to publish Drodo Auto Chess in China

Chinese publisher Dragonest says it has partnered with tech and entertainment behemoth Tencent to release Drodo Auto Chess in the region to help spread the word.

Speaking to PCGamesInsider.biz, Dragonest's founder and CEO Loring Lee said that Tencent has a huge reach that will be indispensable for promoting a title like Auto Chess.

Dragonest struck a deal with Auto Chess' creator Drodo Studio to launch an official version of the game in China, both on mobile and - as revealed at E3 this year - PC. That latter version is coming exclusively to the Epic Games Store. The co-publishing deal with Tencent was announced at the start of July

"A good product needs to be known by as many people as possible. As a social empire, Tencent has a huge userbase thanks to [communications apps] QQ and WeChat, which make them the best choice to partner with," Lee said.

"Tactical shooting, asymmetric warfare, after these two phenomena-level game modes, Auto Chess raised to be the first of its kind. Therefore, the co-publishing deal with Tencent provides Auto Chess with the most powerful user resource. This combination would also be a good promotion for the development of the games industry."

Auto Chess started as a Dota 2 Steam Workshop project, amassing millions of subscribers in just a few months following its January release. PCGamesInsider.biz tackled what the Auto Chess boom was all about right here, if you're curious.

This story was originally published on PCGamesInsider.biz.


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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