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The US will overtake China as world’s most lucrative games market this year

The US will overtake China as world’s most lucrative games market this year

Revenue generated by the global games market will increase by 9.6 per cent to $152.1 billion in 2019, according to Newzoo.

According to the market intelligence firm, the US will become the world's number one games market in 2019, overtaking China by generating $36.9 billion. Over half of that will come from consoles, with the sector expected to grow 13.9 per cent to$18.5 billion.

Despite the freezing of licenses in China, Asia-Pacific remains the top region in the world for game revenue as it's expected to generate $72.2 billion, making up 47 per cent of the worldwide total.

North America is still the second-largest region by game revenue, with more than a quarter of the global games market at $39.6 billion, an increase of 11.7 per cent year-on-year.

Console surprise

The fastest-growing sector will be consoles, making it the second year in a row that consoles will outpace mobile growth. 2019 will see the platform grow 13.4 per cent year-on-year to $47.9 billion.

However, mobile remains the largest sector in 2019 with an expected year-on-year increase of 10.2 per cent, resulting in $68.5 billion in sales, making up 45 per cent of the global games market.

PC is both the slowest and smallest segment for 2019, with a four per cent year-on-year increase, generating $35.7 billion in revenue.


Staff Writer

A freelance writer based in Berkshire. Besides PG and PCGI she has written as a guides writer, specialising in RPG's and horror.

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