Broadening The Brand
Sega and Black White Orange partner to expand Angry Birds’ presence in India
The brand is expected to get new merchandise, collaborations and even food in India
Company Profile
Rovio
Website
www.rovio.com
About
Rovio is a leading European mobile game developer that focuses on publishing its benchmark quality games directly, and uses selected partners to further broaden its distribution network. The company was founded in late 2004, is based in Helsinki, and is growing fast to support the global demand of its premium games.
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Accolades
Articles featuring Rovio
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Pgc Barcelona
Rovio's Anastasiya Kara on how live ops took over mobile's biggest games
At PGC Barcelona, Rovio's lead product manager traced live ops from a single Angry Birds power-up to the engine driving the top grossing charts
Films And Flocks
Angry Birds Dream Blast event features scenes from The Angry Birds Movie in transmedia promotion
Players of the puzzle spinoff can encounter scenes from the original film until July 21st
Angry Birds Arriving
The Angry Birds Movie 3 gets full reveal with family dynamic
Protagonist Red’s next mission is saving the world while surviving fatherhood
Jobs Roundup
June 2026's Movers and Shakers: Hires and promotions at Roblox, Scopely, Metacore and more
Our regular roundup of the mobile games industry's movers and shakers
Region Focus
State of Play: The challenges and opportunities facing the Nordic games industry
We delve into the vibrant games hubs across Sweden, Finland, Norway and Denmark - and the key challenges they face
Fifa World Cup 2026
Games are getting match ready for the FIFA World Cup 2026
From Roblox to Netflix and even EA without a FIFA licence, this sporting event has triggered an industry-wide scramble for football fans on every platform
Region Focus
State of play: The rise of Spain and Portugal's games hubs
We delve into the games sectors in Spain and Portugal, with the former looking for its next big hit and the latter steadily growing into a vibrant development hub
Pgc Barcelona
One year after PGC Barcelona's global games hub panel: What's changed?
A year after PGC Barcelona asked panellists whether the city had become a global gaming hub, we revisit their thoughts and predictions around talent, funding and creation ahead of next week's sequel
In-game Event
Angry Birds 2 kicks off football-themed season with new events and rewards
The limited-time update introduces football-themed challenges, rewards and events
Nordic Best Of 2026
The Top 30 Nordic Game Makers of 2026
The Nordic movers and shakers of the last 12 months revealed!
Live Ops Evolution
Why mobile gaming has shifted from a 'core-first' to an 'event-first' model
Rovio’s Anastasiya Kara discusses how live ops continues to be a dominant force in driving long-term mobile success
Podcast | Episode 91
Sensor Tower's AppMagic acquisition and Sega's brutal Rovio comments | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 91...
Industry Voices
Rovio’s Anastasiya Kara on AI, live ops and Spain's growing games market
Industry experts share their insight ahead of Pocket Gamer Connects Barcelona
Rovio Restructuring
Sega calls out sluggish Rovio performance as it eyes turnaround
Sega’s latest financials noted that Rovio will undergo restructuring, then focus on expanding the Angry Birds brand
Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers
New Partnerships
Sega and Rovio expand Angry Birds licensing with WildBrain
The expansion comes ahead of The Angry Birds Movie 3, set to drive a new wave of consumer products
Collab Central
Wuthering Waves lands collabs with Angry Birds, Resident Evil, Pragmata and more
Character designs will feature on the new Expedition Motorbike, introduced in version 3.0
Podcast | Episode 88
Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 88...
Sonic Shift
Sonic Rumble rebranded to Sonic Rumble Party as it adds new features and removes game modes
The party royale has made an estimated $1.6m on mobile
Compatibility Test
Rovio’s Beacon tech "indispensable" to its own games but less compatible with Sega’s
Sega has yet to achieve "the level of results that had been expected" prior to Rovio’s acquisition
Building A Brand
Angry Birds: "unfair advantage", marketing strategies, and competing in the UA auction
We speak with Rovio’s VP of marketing Luis de la Camara during Pocket Gamer Connects London 2026
New Games
New release roundup: Stoneage Idle Adventure, Hatch Dragons, Angry Birds Friends, and more
We highlight the latest new games that have broken cover over the past week
Sluggish Sonic
Sega’s operating income down 55% as it takes $200m impairment loss on Rovio
Sonic Rumble has also been highlighted for falling short of expectations across every KPI
A Galaxy Far, Far Away
The Slingshot Formula: How Angry Birds joined forces with Star Wars
This book excerpt from The Slingshot Formula by Pascal Clarysse delves into the beginnings of Angry Birds: Star Wars, launched in 2012
New Offerings
Rovio partners with Kingsoft Shiyou to relaunch Angry Birds in China
Kingsoft will exclusively publish and operate the Angry Birds franchise in China, marking its first major return to the market in years
The Slingshot Formula
Podcast: How Angry Birds reached the stars
The Slingshot Formula book author and ex-Rovio leaders discuss Angry Birds Rio, Space, Star Wars and more
Week In Views
Pixel Flow attracts investment, Roblox gets global age checks and Sonic Rumble’s early results | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Offerings
Rovio and Sega unite Angry Birds licensing under global transmedia strategy
The move forms part of a broader long-term investment in the Angry Birds brand roadmap
Sonic Start
Sonic Rumble jogs to $772,000 in two months
The party royale had its most lucrative day early on, but events are keeping things moving
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
Podcast | Episode 73
Industry insights on AI, China and EU tech regulation from RovioCon and Slush 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 73...
Jobs Roundup
November 2025’s Movers and Shakers: Supercell hires and departures, Hutch's new CEO, Rovio promotions, and more
Our regular roundup of the mobile games industry's movers and shakers
Sonic Start
Sonic Rumble earns just $228,000 in first 10 days, with "a future major update" in the works
The dev team acknowledged "confusion" and "misconception" within the game, planning to revise its tutorial and more over time
New Games
New release roundup: Sonic Rumble, Boat Game, Sword of Justice, MapleStory: Idle RPG, and more
We highlight the latest new games that have broken cover over the past week
Rumble Arrival
Sonic Rumble launches globally with 10m "early Rumblers"
The Sonic spinoff was originally slated to release last winter, but has finally arrived after multiple delays
New Games
New release roundup: Hill Climb Racing 3, Monopoly Go Chat, Angry Birds Match World, and more
We highlight the latest new games that have broken cover over the past week
Hot Five
Hot Five: Sensor Tower’s AI investment, Monopoly Go's Chat app, and AWS chaos
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Soft Launch
Rovio soft-launches Angry Birds Match World
Famous mobile IP returns to match-3 with latest release
Sonic Slowdown
Sonic Rumble braces for new November 5th release date
The Sega title was previously expected on May 8th, but was pushed back last minute
Aurora Award
Aurora 2025 announces 15 women and non-binary leaders shaping the future of Nordic games industry
Aurora honours women and non-binary professionals in the Nordic games industry, including leaders from Supercell and Rovio, as well as Sámi storytellers reshaping representation and creativity
Week In Views
Trump's $14bn TikTok deal, MrBeast joins The Angry Birds 3 Movie, and Fire Emblem Shadows launches | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Pgc Helsinki
Rovio's CSO on building a forward-thinking Finnish games industry
We speak to Rovio's chief sustainability officer Heini Kaihu about the present and future of the famous games hub
Adaptations
MrBeast joins the cast of Angry Birds 3
The film will hit cinemas a month earlier on December 23rd, 2026
Hot Five
Hot Five: Super Mario Galaxy Movie trailer, Angry Birds Rush soft launch, and Steer Studios lands Tom and Jerry licence
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Uno Wonder, Bricks Breaker RPG, Angry Birds Rush and more
We highlight the latest new games that have broken cover and are all set to do big business
Bouncing In
Angry Birds Rush mobile game soft-launches in the US
Title blends classic slingshot mechanics with runner-like gameplay
Pgc Helsinki
Rovio talks optimised ad placements, player segmentation and Beacon
Rovio principal product manager and team lead of Beacon product management Niina Ojala highlighted the uses of Beacon throughout a game’s lifecycle at PGC Helsinki 2024
Region Focus
The state of Finland's games industry in 2025
We speak with local industry experts about what's happening in the Finnish games industry and where it goes next
Podcast | Episode 64
ChinaJoy insights and DTC earnings uncovered | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 64...