New Offerings
Apple cuts App Store fees in China after regulator talks
Developers in the Small Business Program and Mini Apps Partner Program will see fees drop from 15% to 12%
Pgc Summit Shanghai
Tickets now live for Pocket Gamer Connects Summit Shanghai, July 29th
Your gateway to games business in China
Policy Shift
Unity Asset Store to remove content from developers in Greater China region
The change affects developers based in mainland China, Hong Kong and Macau
Early In Endfield
Arknights: Endfield makes $46m in first month on mobile
The gacha game saw a boost with its first new character banner on February 7th
Podcast | Episode 84
Scopely's $1bn Loom Games deal and Matthew Ball's State of Video Games report | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 84...
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Lunar New Year
Pocket Gamer Connects wishes you a prosperous Lunar New Year
You can register your interest to join PG Connects Summit Shanghai 2026 and start optimising your new business year
At A Crossroads
Supercell is willing to die on the hill of innovation
CEO Ilkka Paananen says that launching a new game is harder than ever, but does it have the right approach to face this challenge?
Growth Drivers
UK games industry joins government delegation to China for the first time
The move reflects the growing importance of games to the UK’s creative economy and export strategy
Game Approvals
South Korea to seek expanded Chinese game licence approvals in 2026 strategy
Games have been identified as a core pillar of the government’s K-culture growth agenda
New Offerings
Rovio partners with Kingsoft Shiyou to relaunch Angry Birds in China
Kingsoft will exclusively publish and operate the Angry Birds franchise in China, marking its first major return to the market in years
Speaker Spotlight
AI set to bring significant breakthroughs in game development over next 12 months, says Unity China VP
The exec discusses the opportunities in China's games market and the significant role AI will play in the industry's future.
Ai In Games
Shift Up CEO says AI is key to competing with China’s game industry scale
Kim argues AI adoption will boost productivity rather than replace jobs in the games industry
Podcast | Episode 78
2026 games industry predictions and trends | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 78...
Looking Ahead
The big games industry trends and stories to watch in 2026
We take a look at what's in store for the sector in the year ahead
Job News
NetEase Games veteran Lin Yunfeng resigns after more than 22 years at the company
His departure follows a major internal restructuring of the publisher's games business last year
Eggy Endeavour
Eggy Party cracks $750m in mobile player spending
Player spending has fallen for two consecutive years, with 2023 still responsible for over 50% of the lifetime sum
New Offerings
Teebik to launch Plague Inc. and Rebel Inc. in China this year
The publisher is positioning the releases as part of a broader push for premium Western mobile games in China
Steam Mobile
The mobile gaming links from Steam's 2025 top sellers list
The rankings shows how publishers are extending their franchises across platforms
Jobs News
NetEase head of interactive entertainment departs after 23 years
Yingfeng Ding will continue to act as a consultant following his retirement on December 31st, 2025
Ai Regulation
China tightens rules on emerging gen AI tech
Regulator steps in to provide rules for rapidly emerging sector
Top Games
The top grossing mobile games of 2025
Analysis of the highest revenue-generating mobile titles of the year
Podcast | Episode 77
Games industry trends 2025 review | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 77...
Trends Roundup
The mobile games industry trends that shaped 2025
A look back at the top stories and trends of the year
Market Analysis
Greenlighting is a lottery: How Voodoo, SLG Giants, and Habby turn ‘luck’ into ‘math’
While indies pray for a hit, the industry giants have turned mysticism into mathematics. Here is how they calculate the optimal solution in an uncertain market.
Milestone
Where Winds Meet hits 15 million players within one month of release
The game released with a staggered launch across PC, PlayStation 5 and mobile
Action Arrival
Where Winds Meet makes $557,000 during launch weekend outside China
Everstone Studio’s flagship launched overseas on mobile on December 12th
Ramping Up Revenue
Kingshot catapults past $500m with nine months of consecutive growth
Century Games’ latest 4X strategy hit made $96.7m this November
Marketing Over Innovation?
Marketing is the tail that wags the dog of mobile gaming, not innovation
Marketing budgets outstrip development and it's the key driver of success, say industry experts
Valorant Victory
Valorant Mobile is China’s most successful mobile launch of 2025 with 50m MAUs
Tencent highlights the successes of Valorant, Honor of Kings, Delta Force, Clash Royale and more
New Offerings
Tencent rolls out Hunyuan 3D engine for AI-driven asset creation
The tool is designed to generate 3D assets from text, images, or sketches in minutes
Podcast | Episode 73
Industry insights on AI, China and EU tech regulation from RovioCon and Slush 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 73...
Key Takeaways
4 takeaways from RovioCon and Slush 2025: AI reimagining game dev, China's growth threatens Western studios, and EU regulation concerns
We round up the key sessions, talking points and chats from a busy week in Helsinki, Finland
Milestone
Honor of Kings surpasses 260m global MAUs
The Chinese server now sees over 139 million DAUs, up from 100m in 2024
Rivrs And Roblox
Rivrs launches $1m Creator Fund to back Roblox developers in Southeast Asia
The fund will help scale promising games and support Southeast Asian teams
Mobile Milestone
Delta Force hits $300m on mobile after record daily revenue
Daily player spending hit $9.3m on September 19th, up 333% over one week
Collaborative Creed
How the Reverse: 1999 team adapted for an Assassin’s Creed collab
Reverse: 1999 has built a brand around the 20th century, but has found a way to explore the Renaissance and ancient Greece with Assassin's Creed
Challenges And Opportunities
Lilith Games talks China’s comeback, market maturity and one year of AFK Journey
"While the growth curve looks different, it reflects both the evolution of the industry and the direction we intentionally took with this sequel."
Tiktok Sale
US and China reach framework agreement for TikTok sale
Follows years of political disputes over ByteDance’s ownership
Strategic Move
Savvy eyes multibillion-dollar deals in China and Asia amid US-China tensions
Currently ranked 8th globally, Savvy is pushing to climb the publishing charts
Inside Look
Scaling Screw Master 3D from WeChat to global markets
The CEO of EOGAMES discusses how its partnership with Supersonic and new strategies helped to scale the game
Podcast | Episode 65
Gamescom insights and India's shock real-money gaming ban | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 65...
Market Growth
Player spending on games in China grew to $49.2bn in 2024
Revenue is forecast to reach $54.8bn by 2029
Gamescom Insights
4 takeaways from Devcom and Gamescom 2025: The DTC revolution, Asian publishers make a splash, and room for optimism
We analyse some of the big stories and trends coming out of Europe's largest games expo
Taking Global Games To China
Bridging global games and the Chinese market - An interview with Monte Singman
"Many studios assume that a straightforward translation will suffice, but the Chinese market is far more complex"
Podcast | Episode 64
ChinaJoy insights and DTC earnings uncovered | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 64...
Everyone Wants A Piece
Everything is a games platform: Part two
Duolingo, Spotify, Netflix and others make moves in gaming
Acqusitions
Chinese publisher XD Inc acquires 5.3% stake in Miao for $14m
Deal values studio at approximately $264m
Earnings Report
Apple revenue rises to $94bn in Q3 2025 despite $800m tariff-related costs
Americas lead regional sales at $134.16bn followed by Europe and Greater China
Event Report
Pocket Gamer Connects Summit Shanghai 2025 unites East and West: First mainland China event marks new era for global games collaboration
We delivered a high-impact Summit in Shanghai, forging new connections across the global games industry