Pgc Summit Shanghai
Supercell's Vladislav Perge on building communities and player trust
At last year's PGC Shanghai, Supercell community manager Vladislav Perge delivered a masterclass in building trust with players
Pgc Summit Shanghai
Pocket Gamer Connects Summit Shanghai partners with ChinaJoy
Working in partnership with the world’s largest games expo
Apple Troubles
Chinese developers file antitrust complaint against Apple over App Store fees
The group alleges Apple's App Store commissions in China remain unfairly high
Spotlight On China
Beyond Tencent and NetEase: How China's genre specialists took on the global charts
China’s mobile games are no longer just dominating at home. A new class of studios is climbing the global revenue charts with survival, merge and gacha hits built for overseas players
Pgc Summit Shanghai
SocialPeta CMO Summer Liu to speak at PGC Shanghai
Liu joins the star speaker lineup for Pocket Gamer Connects Summit Shanghai on July 19th
Early Everness
Neverness to Everness steers towards $50m in two months on mobile
The gacha RPG released in China on April 23rd with a worldwide rollout soon after
Pgc Summit Shanghai
Kingsoft's Claire Yang joins PGC Shanghai to talk mid-sized studio survival
Kingsoft's overseas business development lead Claire Yang will tackle how smaller studios compete with the giants at Pocket Gamer Connects Summit Shanghai on July 29th
Pgc Shanghai
Three myths that cost Western games companies in the Chinese market
Monte Singman has brought over 50 Western games into China, from Gardenscapes to Sonic Dash. Ahead of his PGC Summit Shanghai session, he explains why companies keep getting the market wrong
Pgc Summit Shanghai
How Pocket Gamer Connects Summit Shanghai is your gateway to the world’s largest games market
Games industry summit returns on July 29th to connect East and West
Raking In Revenue
Where Winds Meet makes $22.1m on mobile in six months outside China
China has continued to lead spending with its pre-established audience, contributing $72.1m since December 12th
Pgc Summit Shanghai
Save up to $220 this week before PGC Summit Shanghai Super Early Bird ends
West meet East, East meet West… Maximise your ChinaJoy Week
Pgc Summit Shanghai
China gaming 2026: Key trends and market catalysts
The key trends we'll cover in next month’s PGC Summit Shanghai including AI, mini games, super apps and a thriving PC market
Milestone
WeChat Mini Games crosses 500m monthly active users as Tencent shifts focus to retention
The platform's developer base grew to 500,000, up from 400,000 in 2024
New Office
Sheba Joy opens new office in Beijing
The move is part of its efforts to accelerate social gaming innovation for the Middle East
Pgc Summit Shanghai
What to expect at next month's PGC Summit Shanghai
Your gateway to the Asia market and your warmup to ChinaJoy this July 29th
Netease Numbers
NetEase’s games business grows 7% to $3.7bn in Q1 2026
Eggy Party, Where Winds Meet and other titles were noted to have strong revenue performances
Game Approvals
China approves 158 games in May as licensing pace accelerates in 2026
Total game approvals in 2026 have reached 779, comprising 754 domestic and 25 imported games
Ai Ahoy
HoYoverse reportedly investing up to $14.7bn in AI over next three years
AI plans are said to include enhancement of NPCs in upcoming Petit Planet
Pgc Summit Shanghai
No Discord or mailing lists: Rethinking game discovery in China
Pocket Gamer Connects Summit Shanghai is where Western studios define their China strategy
Mobile's Key Challenges
Is Metacore a warning sign?
The Merge Mansion developer's challenges and acquisition by Supercell highlights mobile’s big challenges
Pgc Summit Shanghai
How Chinese game makers leverage AI
Discover how the world's biggest games market is running ahead at Pocket Gamer Connects Summit Shanghai this July
Pgc Summit Shanghai
Why great games need the right partnerships to succeed in China
Take the leap into the world's biggest games market on July 29th
Pgc Summit Shanghai
Discover how to enter and navigate China's games market in 2026 at PGC Summit Shanghai
Gain insight and connect with China’s game professionals in Shanghai on July 29th
Chinajoy
11 essential tips for maximising your time during ChinaJoy
Handy tips for managing Asia’s biggest game and entertainment expo
Master Plan
Savvy Games Group's CEO on M&A, China and rising Eastern influence
We speak to Brian Ward about how it works with its growing empire, Scopely's freedom, and opportunities in growing sectors like UGC
New Offerings
Teebik to launch Rome: Total War and Medieval II on mobile in China
The move signals a continued push to bring premium strategy titles into tightly controlled mobile markets
New Offerings
Apple cuts App Store fees in China after regulator talks
Developers in the Small Business Program and Mini Apps Partner Program will see fees drop from 15% to 12%
Pgc Summit Shanghai
Tickets now live for Pocket Gamer Connects Summit Shanghai, July 29th
Your gateway to games business in China
Policy Shift
Unity Asset Store to remove content from developers in Greater China region
The change affects developers based in mainland China, Hong Kong and Macau
Early In Endfield
Arknights: Endfield makes $46m in first month on mobile
The gacha game saw a boost with its first new character banner on February 7th
Podcast | Episode 84
Scopely's $1bn Loom Games deal and Matthew Ball's State of Video Games report | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 84...
Ready To Reflect
Matthew Ball's State of Video Gaming in 2026: "China is eating the video games industry"
Highlights from the State of Video Gaming in 2026 report include content sales growth, fewer layoffs and victory for China and Roblox
Lunar New Year
Pocket Gamer Connects wishes you a prosperous Lunar New Year
You can register your interest to join PG Connects Summit Shanghai 2026 and start optimising your new business year
At A Crossroads
Supercell is willing to die on the hill of innovation
CEO Ilkka Paananen says that launching a new game is harder than ever, but does it have the right approach to face this challenge?
Growth Drivers
UK games industry joins government delegation to China for the first time
The move reflects the growing importance of games to the UK’s creative economy and export strategy
Game Approvals
South Korea to seek expanded Chinese game licence approvals in 2026 strategy
Games have been identified as a core pillar of the government’s K-culture growth agenda
New Offerings
Rovio partners with Kingsoft Shiyou to relaunch Angry Birds in China
Kingsoft will exclusively publish and operate the Angry Birds franchise in China, marking its first major return to the market in years
Speaker Spotlight
AI set to bring significant breakthroughs in game development over next 12 months, says Unity China VP
The exec discusses the opportunities in China's games market and the significant role AI will play in the industry's future.
Ai In Games
Shift Up CEO says AI is key to competing with China’s game industry scale
Kim argues AI adoption will boost productivity rather than replace jobs in the games industry
Podcast | Episode 78
2026 games industry predictions and trends | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 78...
Looking Ahead
The big games industry trends and stories to watch in 2026
We take a look at what's in store for the sector in the year ahead
Job News
NetEase Games veteran Lin Yunfeng resigns after more than 22 years at the company
His departure follows a major internal restructuring of the publisher's games business last year
Eggy Endeavour
Eggy Party cracks $750m in mobile player spending
Player spending has fallen for two consecutive years, with 2023 still responsible for over 50% of the lifetime sum
New Offerings
Teebik to launch Plague Inc. and Rebel Inc. in China this year
The publisher is positioning the releases as part of a broader push for premium Western mobile games in China
Steam Mobile
The mobile gaming links from Steam's 2025 top sellers list
The rankings shows how publishers are extending their franchises across platforms
Jobs News
NetEase head of interactive entertainment departs after 23 years
Yingfeng Ding will continue to act as a consultant following his retirement on December 31st, 2025
Ai Regulation
China tightens rules on emerging gen AI tech
Regulator steps in to provide rules for rapidly emerging sector
Top Games
The top grossing mobile games of 2025
Analysis of the highest revenue-generating mobile titles of the year
Podcast | Episode 77
Games industry trends 2025 review | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 77...
Trends Roundup
The mobile games industry trends that shaped 2025
A look back at the top stories and trends of the year