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PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

  • Charity
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Week in Views - What caught our editorial eyes in the last seven days Week that was Feb 17th, 2023

Week in Views - What caught our editorial eyes in the last seven days

PG.biz Podcast - From breakout to billions Regulars Oct 11th, 2022

PG.biz Podcast - From breakout to billions

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Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

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How does Rules of Survival monetise? The IAP Inspector Feb 23rd, 2018

How does Rules of Survival monetise?

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How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5% Chart of the Week Aug 18th, 2016

How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%

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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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Coming on leaps and bounds: the making of Bean Dreams Feature Mar 26th, 2015

Coming on leaps and bounds: the making of Bean Dreams

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Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo Stateside Sep 4th, 2013

Stateside: Nintendo doesn't need to go mobile, mobile needs to go Nintendo

PG.biz Podcast - gaming for good Interview Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Pokemon Day: How are The Pokemon Company's recent mobile releases performing? The Charticle Feb 27th, 2020

Pokemon Day: How are The Pokemon Company's recent mobile releases performing?

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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat Hall of Fame Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

  • Hall of Fame
  • Australia
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Hot Five: September 12th. The five stories you need to know before you start your working week Hot Five Sep 12th, 2022

Hot Five: September 12th. The five stories you need to know before you start your working week

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Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success? The Charticle Apr 2nd, 2019

Is Brawl Stars set to knock it out the park in China as Supercell’s latest billion-dollar success?

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Should indie developers release their games in Asia? Mobile Mavens Sep 28th, 2018

Should indie developers release their games in Asia?

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Is Supercell's Brawl Stars set to rise in the East rather than the West? The Charticle Dec 13th, 2018

Is Supercell's Brawl Stars set to rise in the East rather than the West?

  • China
  • Charticle
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Why Crunchyroll believes now is the right time to bring Princess Connect! Re: Dive to the West Interview Jan 27th, 2021

Why Crunchyroll believes now is the right time to bring Princess Connect! Re: Dive to the West

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The complete list of Netflix Games A GLIMPSE OF GROWTH May 31st, 2023

The complete list of Netflix Games

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Hypercasual macro overview in 2023 for developers FEATURE Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

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Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

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The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

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Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

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PG.biz Podcast – Unravelling the alchemy of user acquisition PODCAST Feb 20th, 2023

PG.biz Podcast – Unravelling the alchemy of user acquisition

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The complete list of Netflix Games A GLIMPSE OF GROWTH May 31st, 2023

The complete list of Netflix Games

  • Netflix
Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

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Hypercasual macro overview in 2023 for developers FEATURE Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

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Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

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Top 5 Japan-only mobile games we wanna play MOST WANTED LIST Nov 18th, 2021

Top 5 Japan-only mobile games we wanna play

  • Japan
  • Dragon Quest Walk
  • Uma Musume: Pretty Derby
  • Ni No Kuni
  • Rhythm Games
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

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Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat GAMING NINJA Aug 11th, 2016

Hall of Fame: A slice of life with Fruit Ninja designer Luke Muscat

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Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

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LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement INSIGHTS Apr 3rd, 2023

LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement

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Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years” EXPERT INSIGHT Mar 22nd, 2023

Dmitry Bobrov of ZiMAD: “How to stay successful for over ten years”

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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
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  • mobile gaming
  • App Stores
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Flexion's Jens Lauritzson on why you should consider alternative app stores INSIGHTS Feb 20th, 2023

Flexion's Jens Lauritzson on why you should consider alternative app stores

  • Publishing
  • Amazon Appstore
  • Alternative Storefronts
  • Partners
Levelling up: decoding the future of mobile gaming across Europe WE WANT EU Jan 16th, 2023

Levelling up: decoding the future of mobile gaming across Europe

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How To Come Up With a Hit Game Idea for 2023 HYPERCASUAL HOW TO Dec 12th, 2022

How To Come Up With a Hit Game Idea for 2023

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Seven ways mobile games can make the most of direct–to-consumer strategies INDUSTRY INSIGHT Feb 21st, 2023

Seven ways mobile games can make the most of direct–to-consumer strategies

  • Publishing
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  • mobile gaming
  • App Stores
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LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement INSIGHTS Apr 3rd, 2023

LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement

  • Advertisement
  • Generative AI
Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile ART FANTASY Mar 16th, 2017

Ex-Final Fantasy artists Akihiko Yoshida and Hideo Minaba on the creative process and designing for mobile

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How did Cristiano Ronaldo appear in Garena Free Fire? SOCCER STAR Jun 29th, 2021

How did Cristiano Ronaldo appear in Garena Free Fire?

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PG.biz Podcast - gaming for good LISTEN LEARN LOVE Mar 3rd, 2023

PG.biz Podcast - gaming for good

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Hack and slash: The making of MIHOYO's Honkai Impact 3rd MAKING OF May 2nd, 2018

Hack and slash: The making of MIHOYO's Honkai Impact 3rd

  • Japan
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A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye DECODING DESIGN Aug 30th, 2017

A wolf in sheepskin clothing: How Love Nikki-Dress UP Queen is far more than meets the eye

  • IAP
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Android app stores in China: many stores, one solution YODO1 Nov 19th, 2020

Android app stores in China: many stores, one solution

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  • Android
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Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters ESPORTS Apr 25th, 2023

Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters

  • Esports
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Sega to snap up Rovio for $1 billion? PENDING DEAL Apr 15th, 2023

Sega to snap up Rovio for $1 billion?

  • Deal
It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards EVENTS & AWARDS Apr 14th, 2023

It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards

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Could Playtika be a target for a buyout? RUMOURS Apr 12th, 2023

Could Playtika be a target for a buyout?

  • Mergers
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Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported PLAYX4 MAY 2023 Apr 11th, 2023

Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported

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Tim Cook represents Apple in visits to miHoYo and other Chinese partners VARIOUS VISITS Apr 3rd, 2023

Tim Cook represents Apple in visits to miHoYo and other Chinese partners

  • China
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ByteDance hits record revenue of $80bn, but at the cost of gaming? FINANCE Apr 3rd, 2023

ByteDance hits record revenue of $80bn, but at the cost of gaming?

  • China
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NetEase Games enters the world of animation with Anici Anime NETEASE ANIME Mar 28th, 2023

NetEase Games enters the world of animation with Anici Anime

  • Japan
  • Anime
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Could Playtika be a target for a buyout? RUMOURS Apr 12th, 2023

Could Playtika be a target for a buyout?

  • Mergers
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Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported PLAYX4 MAY 2023 Apr 11th, 2023

Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported

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Sega to snap up Rovio for $1 billion? PENDING DEAL Apr 15th, 2023

Sega to snap up Rovio for $1 billion?

  • Deal
Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters ESPORTS Apr 25th, 2023

Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters

  • Esports
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  • Snapdragon Pro Series
ByteDance hits record revenue of $80bn, but at the cost of gaming? FINANCE Apr 3rd, 2023

ByteDance hits record revenue of $80bn, but at the cost of gaming?

  • China
  • TikTok
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It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards EVENTS & AWARDS Apr 14th, 2023

It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards

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Tim Cook represents Apple in visits to miHoYo and other Chinese partners VARIOUS VISITS Apr 3rd, 2023

Tim Cook represents Apple in visits to miHoYo and other Chinese partners

  • China
  • Genshin Impact
  • Apple
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Top 5 Japan-only mobile games we wanna play MOST WANTED LIST Nov 18th, 2021

Top 5 Japan-only mobile games we wanna play

  • Japan
  • Dragon Quest Walk
  • Uma Musume: Pretty Derby
  • Ni No Kuni
  • Rhythm Games
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Jul 19th - 20th 2023

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Jun 1st - 7th 2023

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Jun 6th - 7th 2023

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Jun 7th - 8th 2023

AI For Business Conference 2023

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Jun 7th - 18th 2023

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USA

Jun 7th - 8th 2023

WN Istanbul 2023

İstanbul, Turkey

Jun 7th 2023

MIX | Guerrilla Collective 2023

Los Angeles, USA

Jun 8th - 9th 2023

GEN AI Conference 2023

London, UK

Jun 8th 2023

Summer Game Fest 2023

Los Angeles, USA

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How to turn a hypercasual game concept into an IAP-driven Hybridcasual ZOMBIE DEFENCE SUCCESS Dec 22nd, 2022

How to turn a hypercasual game concept into an IAP-driven Hybridcasual

  • Sponsored
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How to design effective mobile game monetisation for India INDIAN MAVENS May 8th, 2017

How to design effective mobile game monetisation for India

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NetEase acquires Halo Infinite co-developer Skybox Labs NEW ACQUISITION Jan 6th, 2023

NetEase acquires Halo Infinite co-developer Skybox Labs

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Saudi Arabia eyes up acquisition of major publisher SAUDI ARABIA Sep 30th, 2022

Saudi Arabia eyes up acquisition of major publisher

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Unity announce date for stockholders vote on ironSource merger UNITY AND IRONSOURCE Sep 12th, 2022

Unity announce date for stockholders vote on ironSource merger

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Animoca Brands raises $110 million in funding ANIMOCA BRANDS SECURES FUNDING Sep 9th, 2022

Animoca Brands raises $110 million in funding

  • Investment
Tencent now owns 49.9 per cent of Guillemot Bros TENCENT X GUILLEMOT BROS Sep 7th, 2022

Tencent now owns 49.9 per cent of Guillemot Bros

  • Investment
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Metaverse Magna raises £3.2M in latest seed funding round INVESTMENT Sep 6th, 2022

Metaverse Magna raises £3.2M in latest seed funding round

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Xterio game publisher and developer raises $40M for mobile Web3 games SERIES A Sep 6th, 2022

Xterio game publisher and developer raises $40M for mobile Web3 games

  • Investment
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Embracer finalises acquisition of Square Enix assets ACQUISITION FINALISED Aug 30th, 2022

Embracer finalises acquisition of Square Enix assets

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Game Analysis: Taking a deep dive into the world of Frozen City FEATURE Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

  • Gameplay
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  • Frozen City
The hyper-casual landscape in 2023: Trends and insights for developers FEATURE Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

  • Research
  • Azure
  • hyper-casual
49% of China’s gamers play on their phones MAKREO REPORT Mar 21st, 2023

49% of China’s gamers play on their phones

  • China
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Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault BUILDING AN EMPIRE Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

  • Data
  • Clash Royale
  • Clash Mini
  • Clash Heroes
  • Everdale
Boost your ad strategy in 2023 with Appodeal's new insights report BOOST YOUR AD STRATEGY Mar 7th, 2023

Boost your ad strategy in 2023 with Appodeal's new insights report

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Mobile games generated 75% of NCSoft sales revenue in 2022 NCSOFT FINANCIALS Feb 15th, 2023

Mobile games generated 75% of NCSoft sales revenue in 2022

  • Financials
Fewer games but greater revenue - the reality of the global mobile games market FEWER GAMES GREATER REVENUE Dec 9th, 2022

Fewer games but greater revenue - the reality of the global mobile games market

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$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market? BILLIONS AND BEYOND Dec 7th, 2022

$1.5 billion revenue and 1.1 billion downloads weekly - how healthy is the mobile games market?

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The Top 30 MENA Game Makers of 2022 BEST OF MENA 2022 Dec 2nd, 2022

The Top 30 MENA Game Makers of 2022

  • MENA
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  • Top 30
Top 30 Chinese Developer 2014 BEST IN THE EAST Mar 18th, 2014

Top 30 Chinese Developer 2014

Top 30 Chinese Developer 2012 BEST IN THE EAST Dec 11th, 2012

Top 30 Chinese Developer 2012

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Count of active applications in the App Store

Total Active App (currently available for download): 4,850,372

Total Inactive Apps (no longer available for download): 213,765

Total Apps Seen in US App Store: 5,064,137

Number of Active Publishers in the US App Store: 1,415,590

Details

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Most Popular Categories

  1. Games (1,020,057 active)
  2. Business (487,537 active)
  3. Education (420,817 active)
  4. Lifestyle (414,939 active)
  5. Utilities (312,012 active)
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Company Profile

AppLovin

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Last Updated: Aug 24th, 2021
  • Website
    https://www.applovin.com/

About

Description

AppLovin is a mobile app technology platform with team members around the world.

Since launching in 2012, AppLovin has been instrumental in defining many of the world’s most popular mobile apps and game studios. We’ve built an amazing team of talented people who are committed to helping the mobile app industry thrive.

Accolades

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2022

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2021

The Top 50 Mobile Game Makers of 2020

The Top 50 Mobile Game Makers of 2020

Company Coverage

pgbiz Revenue Report: Games financials roundup: May 2023 News May 26th, 2023

Revenue Report: Games financials roundup: May 2023

pgbiz AppLovin’s software platform goes from strength to strength News May 12th, 2023

AppLovin’s software platform goes from strength to strength

pgbiz AppLovin brings performance-based buying to CTV to AppDiscovery News May 3rd, 2023

AppLovin brings performance-based buying to CTV to AppDiscovery

pgbiz AppLovin brings Google bidding’s open beta to all MAX publishers News May 2nd, 2023

AppLovin brings Google bidding’s open beta to all MAX publishers

pgbiz Pocket Gamer Connects London video round-up: Part Two Feature Mar 6th, 2023

Pocket Gamer Connects London video round-up: Part Two

pgbiz AppLovin earns $702 million revenue in Q4 2022 News Feb 13th, 2023

AppLovin earns $702 million revenue in Q4 2022

pgbiz Revealed: The key metrics for an effective ad creative News Jan 31st, 2023

Revealed: The key metrics for an effective ad creative

pgbiz Ready to scale your game? Learn from top experts at Pocket Gamer Connects London News Jan 17th, 2023

Ready to scale your game? Learn from top experts at Pocket Gamer Connects London

pgbiz Industry experts pick their 2023 trends Feature Jan 17th, 2023

Industry experts pick their 2023 trends

pgbiz Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces Profile Jan 16th, 2023

Speaker Spotlight: Rafael Vivas on the potential of implementing digital marketplaces

pgbiz Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities Profile Jan 9th, 2023

Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities

pgbiz BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger Feature Jan 1st, 2023

BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger

pgbiz Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal News Nov 7th, 2022

Unity and ironSource finalise the merger, despite early attempts by AppLovin to scupper the deal

pgbiz Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars Special Report Oct 20th, 2022

Drake Star: Quarter 3 of 2022 saw 81 new mergers and acquisitions totalling billions of dollars

pgbiz 2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts Special Report Oct 20th, 2022

2022 has seen 976 deals, with Microsoft’s acquisition of Activision Blizzard topping the charts

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Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters News Apr 25th, 2023

Snapdragon Pro Series partners with Activision to bring Call of Duty: Mobile to Mobile Masters

Sega to snap up Rovio for $1 billion? News Apr 15th, 2023

Sega to snap up Rovio for $1 billion?

It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards News Apr 14th, 2023

It's Awards Season: Vote for PG Connects and come to the Mobile Game Awards

Could Playtika be a target for a buyout? News Apr 12th, 2023

Could Playtika be a target for a buyout?

Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported News Apr 11th, 2023

Korea's leading B2B games event - PlayX4 - returns for 2023 - with online and live events supported

The complete list of Netflix Games Feature May 31st, 2023

The complete list of Netflix Games

Hypercasual macro overview in 2023 for developers Feature Apr 4th, 2023

Hypercasual macro overview in 2023 for developers

Game Analysis: Taking a deep dive into the world of Frozen City Feature Mar 31st, 2023

Game Analysis: Taking a deep dive into the world of Frozen City

The hyper-casual landscape in 2023: Trends and insights for developers Feature Mar 30th, 2023

The hyper-casual landscape in 2023: Trends and insights for developers

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault Feature Mar 21st, 2023

Mo' ATT, mo' problems: Why Supercell’s next hit must overcome Apple’s privacy assault

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Toronto, Canada

Jun 6th - 7th 2023

German Dev Days 2023

Frankfurt am Main, Germany

Jun 7th - 8th 2023

AI For Business Conference 2023

İstanbul, Turkey

Toronto Games Week North America Jun 1st
German Dev Days 2023 Europe Jun 6th
Tribeca Festival 2023 North America Jun 7th
WN Istanbul 2023 Jun 7th
AI For Business Conference 2023 Jun 7th
MIX | Guerrilla Collective 2023 North America Jun 7th
Summer Game Fest 2023 North America Jun 8th
GEN AI Conference 2023 Europe Jun 8th
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