Chinese mobile game-focused website Joyme has closed $21.5 million in its Series B funding round.
Fosun Venture Capital Investment was the lead investor, while previous investor BlueRun Ventures also participated.
Joyme received $7 million from BlueRun in 2011.
Umbrella approach
The importance of websites in the Chinese games industry is their power for promotion and discovery; aspects that are especially important in its fragmented mobile games market.
Many Chinese game publishers also own websites with Changyou's 17173.com being a classic example.
Joyme says the cash will be invested in rolling out a new strategy encompassing game distribution as well as additional services for developers and consumers. At present, the website generates much of its traffic from user-generated content such as wikis, tips and tricks, walkthroughs and other advice.
[source: Technode]